Adidas endorsed the contract and was asked not to shave. Is that really the case? As we all know, in the three years of Thunder, Harden didn't have a beard and looked clean, but he was used to seeing a beard with a beard, but if it was a shaved Harden, he really couldn't adapt. Earlier, Harden was interviewed, and the host asked Harden if he would like to cut off his beard. Harden directly said that he had a contract with Adidas, and the beard was the most important thing. Now the famous Harden has become his personal symbol, even his personal trademark. Because when Harden signed the sneaker endorsement contract, Adidas clearly stipulated in the contract terms that Harden should always maintain this image. Because it is not easy to create a star image, fans are used to your appearance. If you suddenly change your image, it will inevitably have some impact on publicity and damage the interests of sponsors. That's why there is a clause to stop Harden from shaving. If Harden shaves without permission, it is a violation of the contract terms, and he will pay huge liquidated damages. Even a coach joked that even if a beautiful girl with a big ass offered to be his wife as long as she shaved, she would not hesitate to refuse. (PS: What wife is so expensive that it can be worth 200 million yuan) In addition to the Adidas contract, Harden's beard has also become a trademark, and Trolli candy of the United States changed Harden's beard shape into a candy shape.
Hu Zideng's foul-making ability is very strong? Beard is half the credit. Why can Harden make so many fouls in recent seasons? Except for the skillful foul, his beard was almost regarded as a part of his face by the referee. In the match with the Warriors, Curry defended Harden personally, and Harden leaned over and was fouled when his beard touched Curry's arm. Maybe it's because Harden's beard has grown up. The thickest beard in the league, hard enough to pull a cow, has merged with Harden's face. Not only Curry, but James also suffered from Harden's beard, so it is suggested that NBA counterpoint players should not touch Harden's beard!
The solidified beard image in the hearts of fans. When watching the rocket game, we often see the picture of rocket fans wearing beards to cheer for Harden, so the beard has become Harden's "ID card". If you leave aside the first two factors, fans will not recognize them. After all, Harden without a beard or Harden who dunks and wants to touch his beard? The image created over the years did not collapse in an instant. As such a clever Harden, I don't know the stakes.
Therefore, whether it is the interests of sponsors, personal preferences, or care for fans' beards, Harden's beard can be said to be a sign of growing on Harden's face, not just a simple matter of shaving.