According to the data information obtained by Lao He, the third quarter data report of WeChat 222 mentioned that there are more than 1.31 billion monthly active users of WeChat and 6 million daily active users of applets, so think about the value of WeChat. However, based on the experience of CSI, let's talk about the legal person's WeChat ecological priorities. I will list them for you in order of importance and implementation: personal micro-signal, WeChat circle of friends, video number, live broadcast of video number, WeChat search, WeChat WeChat official account, WeChat applet, WeChat nearby and WeChat. We often say that where there are people, there are potential legal needs, and users who need help also need to have enough trust in lawyers to be willing to entrust! As the most sticky platform from users, WeChat's deep cultivation is an important step to acquire customers, enhance transformation and build a lawyer's personal brand! As a lawyer, how to use the operation of WeChat ecosystem to maximize its value? Let's talk briefly: First, WeChat circle of friends: Who is the person who can play the circle of friends best? Wechat business is also the most successful group of people in WeChat circle of friends, but it is also these people who have ruined WeChat circle of friends ..... Although they have dross, they have their own essence to learn from! First of all, most users add to the lawyer's WeChat after conversion. Unless they have questions immediately, they will not communicate immediately. At this time, whoever speaks first will be passive, and waiting for a reply is equivalent to going through the process of being examined! In this case, how can lawyers build trust with potential users, how can they enhance their sense of existence, and how can they improve their personal design and brand? The circle of friends seems simple, but there is another mystery! 1) Your circle of friends is your first self-introduction! It is suggested that the avatar and the background of friends circle should have their own image photos. Without image photos, customers can't imagine what the object they are talking to is like, and it is difficult to establish trust! 2) No matter how many professional knowledge and articles are sent in the circle of friends, it is better to share your own success story or the content of the trial! For the client, the success of the case is directly related to the lawyer's own ability. The circle of friends often basks in the customer's favorable screenshots, court sessions, pennant gifts, participation, successful cases and other information, which helps to enhance the lawyer's trust in the hearts of customers! 3) What's worse than being visible for only 3 days in the circle of friends is that there is no grouping label! Everyone's WeChat friends have people with different needs and levels, so when sending a circle of friends, lawyers should think about who this circle of friends is for! Grouping can be set for: lawyer peers, intended customers, customers, others, etc., and other groups can be labeled according to their own analysis of customers, so as to operate the circle of friends in a more detailed way! Second, WeChat WeChat official account: It's still the same old view. At present, for most lawyers, WeChat WeChat official account is the value of personal branding, the value of WeChat ecological collection, the value of enhancing trust, and the value of long-term compound interest to obtain potential customers! And reading fans is not the point! 1) Articles are included, which enhances the weight of lawyers' online search! Lawyers can export their own dry legal articles and successful case sets through WeChat official account platform, flaunt originality and match their own name keywords, drainage business keywords and so on! When searching for related legal issues or lawyers themselves, users can give priority to the articles you output, which is not only the embodiment of WeChat official account's value, but also the necessary way for lawyers to make personal brands and personal search weights online! 2) WeChat official account is an online encyclopedia and personal website built by lawyers themselves! On the function bar module of the homepage of WeChat official account platform, you can set the contact information for guiding to add lawyers' friends, and you can add the successful case set of lawyers and the personal profile of lawyers who are pushed regularly! It can be said that this is the personal entry of WeChat platform version, and it can be operated as a personal brand website! Third, WeChat video number: WeChat video number is one of the few public domain functions of WeChat platform. Video number has a feature, and the content you like can be seen by your friends. Through the praise of others, you can achieve rapid spread and be seen by more people. Fission! And the WeChat video number can be promoted with WeChat official account and friends circle * * *! It is an important tool for lawyers to output content to assist WeChat Ecology to build lawyers' personal brands and attract customers! 1) The process of interacting with netizens is the process of transforming users into customers! The video number is different from WeChat official account's streaming mode. Users can brush the video on the video number to your output so as to interact. What you need to do is to guide users to add WeChat, which is essentially the process of lawyers being consulted and actively expanding their cases! 2) Live broadcast can better activate potential users in the circle of friends and tap new customers! Lawyer is a very special profession, with strong professionalism, decent enough, and the representative image of social elite! Different from live broadcast, lawyer live broadcast can face users with legal needs directly, and what lawyers need to do is to turn this part of users into customers! Guide users to take the initiative to leave contact and generate subsequent transformation opportunities! CSI himself is the beneficiary of WeChat ecological operation. You can see that this article is one of the values! I also led many lawyers to get the results in WeChat Ecology, but I found that there are still many lawyers and friends who have various problems and misunderstandings. Let me simply list a few: 1| Keywords: the output content of lawyers' WeChat must be accompanied by appropriate keywords, such as brand, business-oriented, and frequently searched by customers! Those who want to be brands are all matched with the same topic to achieve the full inclusion of WeChat! For example, my # He Chuan lawyer marketing # law camp has skills. 2| Long tail keywords: Long tail keywords are derivatives of fixed keywords. Here, CSI has written an article that introduces the functions and functions of long tail keywords in detail, so I won't go into details here! 3| Laying amount: First of all, it is suggested that both WeChat WeChat official account and VideoNo. should produce more content, but it is difficult to see the effect quickly when it is issued on WeChat Ecology. Therefore, it is suggested that the content that WeChat Ecology has spent time and energy on should be published on the whole network and platform, such as Zhihu, Baijiahao, Tik Tok, Xiaohongshu, Weibo and other platforms ... With the words of guiding to add personal WeChat, more netizens can see and add it when the laying amount comes up! Transform more consulting and potential customers! 4| Accurate Search Ranking: As the leader of domestic social app, the ranking display of WeChat search is also very important! And wechat has been searching for business for two years! The higher the ranking, the greater the chance that users will be converted by consulting by searching for lawyers by searching for regions and practicing fields. At present, WeChat has also launched a search ranking bidding. For lawyers who lack online personal brands and case sources, WeChat search ranking is also a good platform choice! Of course, you can do free seo search technology without spending money, so that WeChat search can be ranked on the home page. I have been engaged in Internet operation and market management for more than ten years, and I am an operator who focuses on network marketing of law firms. Thank you for reading.