Nike signed Jordan. There are Nike logos and Jordan logos on the shoes, because they are both owned by Nike. In 1984, basketball god Jordan received an endorsement contract. It was Nike who signed a contract with him at that time. Nike was still a small company at that time, and Jordan only averaged 17 points per game in college. The cooperation between the two parties was more of an experiment. Jordan is a contract star of Nike. Nike has specially created the AJ brand for Jordan. The clothing and shoes of this brand will have the Jordan logo. The Nike Jordan logo is composed of Jordan's basketball action and the word "Jordan", which is quite memorable.