1. It is forbidden to use national, world-class, top-class, first-class, unique, first-choice, top-class and national-level products, so as to fill the domestic blank, exclusive, first-class, latest, most advanced, the first brand, gold medal, famous brand, excellent, top-class, exclusive and the first in the whole network.

World premiere, China No.1, No.1 in the whole network, world leader, top technology, ace, sales champion, No.1 (NO 1Top 1), extreme, permanent, ace, leader brand, unique, unique, unprecedented and omnipotent.

2. It is forbidden to use absolute terms with the same or similar meanings as the highest, lowest, most, most fashionable, cheapest, latest, most advanced, largest, latest technology, most advanced science, best, largest, latest technology, most advanced processing technology, most fashionable, most popular and first class.

3. It is strictly forbidden to use words that cannot be verified, such as absolute value, absolute, big name, precision, super profit, leading brand, leading listing, superstar, famous artist, luxury goods, and one of the world's top X brands.

4. It is strictly forbidden to use exaggerated expressions such as 100%, international quality, high-grade, authentic, national, world-class, superlative and best.

Extended data:

Forbidden authoritative words:

1, it is strictly forbidden to use the words recommended by the national XXX leaders, recommended by the national XX authorities, exclusively provided by the national XX authorities, and specially provided by the names of the staff of the state organs for publicity.

2. It is strictly forbidden to use terms that claim that quality does not need to be tested, such as quality exemption, national quality exemption, exemption from inspection, etc.

3. It is strictly forbidden to use RMB patterns (except those approved by the central bank).

4. It is strictly forbidden to use the words such as time-honored brand, China well-known trademark, special supply and exclusive use (except for exclusive use of Vipshop).