As a qualified marketer, if you want to achieve accurate marketing, you should learn to label users from the beginning. However, labeling is not simply pulling a table, just making a document. It is also a work that needs to be refined. So what is the most reasonable way? Here, the author will share four directions to help you label users, hoping to help you! 1. User-defined attributes What are user-defined attributes? In fact, it is composed of the user's personality characteristics, hobbies, concerns, usual shopping habits and other attributes. By collecting, sorting out and analyzing these factors of users, a complete user-defined attribute report can be obtained. 2. Basic attributes of users The basic attributes of users are generally composed of users' age, occupation, gender, location, credit rating, mobile phone number and email address. 3. The user's transaction attributes include the amount of products purchased by the user, what goods he bought, and whether he is sensitive to the activities he is doing. This is a transaction attribute that belongs to the user. We can analyze users' buying behavior by combining their trading attributes. 4. Users' RFM attributes classify users according to their attribute data analysis, which can push and transform users more accurately. It mainly includes the latest consumption situation of users, the total consumption amount of users in a certain period of time and the consumption frequency of users in a certain period of time. User tags generally use some words with strong generality and obvious characteristics to mark users' interests, and describe the behavior characteristics, what industry the user is engaged in, user personality, user interests and other conditions to set the tags. User tags allow us to visually distinguish and describe the target customer base. Analyzing user attributes and setting different labels according to user characteristics can lay the foundation for refined product management and precise marketing. Today, four directions to help us label users are introduced here for everyone ~ If you want to know more brand information or network marketing dry goods, please leave a message to pay attention to Guangzhou Shen Ying Network Technology Co., Ltd. ~ Shen Ying adheres to the service concept of "professional focus, cooperation to win", insists on high-quality innovation and provides high-value services. At present, seo optimization and brand marketing promotion have been done for many enterprises: multi-platform one-stop operation, spending one person's money to have the effect of a professional team, making every effort to build brand competitiveness, rapidly enhancing brand influence, and constantly empowering and adding value to the brand!