Before Liu Run, there were two great gods, Luo Yonghao and Luo Zhenyu. Luo Yonghao redefined the product launch, and Luo Zhenyu redefined the New Year message. On the basis of Luo Zhenyu's speech at the product launch conference in Luo Yonghao, he evolved a New Year's speech mode based on his own brand, which is a great pioneering work and has been recognized by the market.
Teacher Luo went to the studio today. Luo Zhenyu's New Year's speech was a great success, of course, but five years later, it's definitely not as fresh as it was at the beginning.
When Luo Zhenyu's New Year speech may not meet the market demand, the masses need a new face. Liu Run happens to be the most suitable person to settle down in the past five years. A business wizard from the department of mathematics has been writing for 27 years, from being unable to open his mouth to becoming a big coffee speaker.
Over the years, Liu Run has been doing one thing, focusing on how to thoroughly explain knowledge and spread it. His ability to translate business logic into vernacular has won all this today.
In 2006, Liu Run, who was still working at Microsoft, posted an MBA course for Microsoft employees by taxi drivers online. The unique business experience of taxi drivers made Liu Run rethink business logic, and also made him realize that writing business logic that ordinary people can understand, learn and use has a huge market, which became the key word for his later business consulting.
Because this article triggered a small wave of hot discussion in the blog era, IT was a smash hit in the whole IT circle and management circle, and it also made his name appear in front of the public for the first time. 10 years later, 20 16 years later, Liu Run has become one of the most expensive corporate strategy consultants in China, and Luo Zhenyu invited Liu Run to join us.
Liu Run's greatest advantage is not to be a business consultant, but to express real business cases in a way that ordinary people can understand, thus bringing him a huge readership. This kind of influence is also accumulated in the past five years, and it is also a strategic attack on the city in personal brand building.
Without these accumulations, the market will not see him, recognize him and choose him.