Through more than two years of study, I have a deeper understanding of e-commerce, which not only includes online transactions of commerce and services, but also involves all aspects of social production from supply to demand. E-commerce can not only reduce operating costs, speed up capital turnover, improve management service level, but also accelerate the market adaptability of enterprises. E-commerce also includes business activities within enterprises, such as production, management, finance and business activities between enterprises. It is not only a combination of hardware and software, but also a combination of buyers, sellers, manufacturers and partners using internet technology and existing systems to carry out business.
In class, the teacher said that the basis of e-commerce is enterprise informatization; The fundamental goal of enterprise informatization is efficiency and benefit. Whether it is traditional marketing or e-commerce, its purpose is to make a profit. The advantage of e-commerce lies in informatization. After the establishment of enterprise information advantage, it is necessary to transform information advantage into competitive advantage. There are two main measures, one is to make full use of information to study the market and plan the marketing operation process. The second is to make full use of information to develop information services. E-commerce enables enterprises to approach target groups and establish business contacts with real target customers, so as to achieve language consistency with customers. With the marketing window of e-commerce, enterprises can carry out various information services in more ways.
We can't simply understand e-commerce as online transactions. From the current theory and practice, the role of online trading in commodity trading has been widely affirmed. However, online trading is only a part of e-commerce. As a complete e-commerce process, just like a complete commodity circulation process, if subdivided, it can be divided into four main components: business flow, logistics, information flow and currency flow. Now it seems that business flow, information flow and currency flow can be effectively realized through the Internet, and the transfer of commodity ownership can also be easily completed online. But this is a "virtual" economic process after all, and the final allocation of resources needs to be realized through the transfer of commodity entities. In other words, although most problems in commodity circulation can be solved online, they cannot solve the problem of "logistics". For some time, there have been some deviations in people's understanding of e-commerce, thinking that online transactions are e-commerce. The deviation of this understanding is that online transactions do not complete the actual transfer of goods, but only the transfer of "ownership certificates" of goods. More importantly, transfer is the physical transfer of goods accompanied by the transfer of the "ownership certificate" of goods. Only after this transfer is completed, the ownership of the goods has finally changed. In the period of planned economy, this kind of transfer depends on getting goods. Under the condition of market economy, after the market changes from seller's market to buyer's market, this transfer depends on distribution and the network cannot solve it. Therefore, online trading is equivalent to e-commerce, which is a cognitive deviation and it is easy to lead e-commerce astray. According to this biased understanding to guide practice, it will inevitably lead to the plight of most e-commerce websites, and even self-denial of e-commerce.
E-commerce is the product of the combination of network economy and modern logistics.
Internet-based network economy is the core of "new economy". Online information transmission and management, online transaction and online settlement are all new economic operation modes relying on the Internet, and they are also important contents of the network economy.
Distribution mode is also a core content of modern logistics, which can be said to be a comprehensive product of modern market economy system, modern science and technology and systematic logistics thought, and it is essentially different from the familiar "distribution". From the perspective of new economy, distribution is an important part of "zero-inventory production mode", which is regarded as a new production mode in the new economy and a typical new economic form mentioned repeatedly in this paper: e-commerce. Therefore, distribution should also be brought into the system of new economy. Of course, the significance of distribution to economic development is not limited to an important part of e-commerce, but more importantly, it is a strategic means of enterprise development. It is also a matter of nearly one or two decades that the general delivery used in history has developed into the delivery of high-tech support as a strategic means of enterprise development. Many countries didn't really realize this until the 1980s. An article abroad mentioned that "this attitude and understanding have changed greatly in the past ten years. The business community generally believes that distribution is the main component of business activities, which can create more profits for enterprises and is a means for enterprises to enhance their competitiveness. "
What most people are worried about now is: Can you buy genuine products online? Can people get the service promise of the electronic mall in the advertisement? The commercial credit established according to law in the United States is pushing the fashion of e-commerce, but in the case of serious lack of commercial credit in China, who dares to click the "buy button" on the Internet with confidence? Therefore, those enterprises that want to do a big job in e-commerce should first take the lead in putting an end to all fake and shoddy goods, including unrealistic promises in commodity advertisements. To promote the healthy development of e-commerce, it must be carried out simultaneously with "burning fake". In this way, people will feel more at ease when they enter the business website. As a student of e-commerce, we must take sincerity as the sales target, and everyone has such a goal, so that e-commerce can develop faster and better in China.