Schulz often recounts an incident that occurred when he was a child. One day when he entered the house, he found his father, who made a living as a handyman, lying on the bed. It turned out that his ankle was broken. Since then, he has also lost his job. Without medical benefits, the family's finances have become even more difficult. "I will never forget this scene. My father was a blue-collar worker who was about to collapse. His value was not reflected and he was not respected. This made him feel very bitter and angry. So I made up my mind never to let this happen. On my employees." That's why even many part-time Starbucks employees receive full health benefits.

It was American football that gave Schultz a chance to get out of Brooklyn. Schultz was later recruited by the Northern Michigan University Wildcats and received a scholarship, thus becoming the first person in his family to attend college. Although the winter at Northern Michigan University has been unusually cold, at least Schultz's future is full of hope. "Have you really been to so many Starbucks? You are Starbucks' most loyal customer!" Howard Schultz looked surprised and kept clicking his tongue. On the afternoon of December 11, 2006, Starbucks Global Chairman Howard Schultz, who has visited China frequently in recent years, gave a speech at Fudan University. Hundreds of students packed the Wu Wenzheng Lecture Hall in Guanghua Building.

A student stood up to give the coffee empire boss a surprise. The boy said that every time he visited a country or city, he would visit the local Starbucks and get the store's seal. Schultz didn't seem to believe it: "Really?" The student immediately took out a booklet full of Starbucks branch seals.

Schultz has heard of people kneeling in front of Starbucks to thank the city for having Starbucks. He has also witnessed a long line of people queuing up to buy coffee in front of a store in Japan early in the morning, but he has never heard of it. People who collect Starbucks store seals.

With a surprised expression on his face, Schultz quickly walked down from the podium, took the booklet, and asked, "Do you want me to sign it?"

Passing by a Starbucks quilt store in 1982 Schultz was attracted by the fragrance wafting out of the bottle. He certainly could not have imagined at the time that 24 years later, he would meet Starbucks super fans in China.