Why did Juventus buy Cristiano Ronaldo

When Cristiano Ronaldo really came to the platform of Serie A, he came to Turin. For many people, all this seems more like a dream, and I still can't believe it really happened in reality. For Juventus, whose income has just exceeded 4 million in the 216-17 season, what enabled them to sign Cristiano Ronaldo, who is 33 years old, with a transfer fee of 1 million euros and an estimated annual salary of more than 2 million in four years? What impact will the arrival of Portuguese superstars have on Juventus' dressing room?

Why Juventus can afford the sky-high annual salary of Cristiano Ronaldo: The "old lady" is much richer than you think

Although in the past, Serie A had the reputation of "Little World Cup", the best players all aimed at landing in Apennine. However, such glory has passed for a long time, so that we can't remember the year when the last non-native superstar who played for Serie A left. Maybe the name is Ibrahimovic, or maybe the name is Kaka.

In the p>217-18 season, the individual salary ranking table of Juventus players and the total salary of 164 million euros

Now let's stop thinking about it and come into the "daily necessities" from the affair. First of all, what we see is the salary ranking of Juventus in the recent 217-18 season, and the total salary expenditure of 164 million euros (including tax). If we focus on the individual players, we can see that the salary of Higuain, the top-paid player of the original team, is 7.5 million euros (after tax). This is only a quarter of the 3 million euros (after-tax) salary that Cristiano Ronaldo will get. This amazing span of promotion really makes us wonder: Is Juventus really capable of bearing Cristiano Ronaldo's salary? Can the team's locker room live in peace?

revenue changes of Juventus in the past five years: the revenue in 216-17 season was 46 million euros

Next, we can see from the financial report of Deloitte Football Club that the total revenue of this old Serie A club reached 46 million euros in 216-17 season. As the previous news is that the arrival of Cristiano Ronaldo will be accompanied by the departure of Higuain. In addition, Buffon has officially joined Paris Saint-Germain, so that after the arrival of Cristiano Ronaldo, the total salary of Juventus will rise from 164 million euros to about 2 million euros. Under such a figure, the ratio of salary to income will still not exceed 5%. For Juventus, the team can still maintain a fairly healthy salary environment.

actually, there is one more data that we must know. According to the club's financial report for the 216-17 season published on the official website of Juventus, the profit figure of the best team in Serie A in the past year was as high as 42.6 million euros. In other words, after the introduction of Cristiano Ronaldo, what Juventus needs to do in the new season budget is to temporarily "smooth out" the profits. From a commercial point of view, this is actually a "low risk" investment decision.

After calculation, economists guarantee that the arrival of Cristiano Ronaldo will increase the income by 5 million euros.

Immediately after the rumor that Cristiano Ronaldo will join Juventus, Italian Football reported an exciting news: Italian economist Michelangelo, after careful calculation, reached an exciting conclusion: after Juventus signed Portuguese superstar Cristiano Ronaldo, the team's annual economic income can increase by 5 million euros.

Real Madrid's Deloitte financial report in the 216-17 season is paginated: business income is 31.4 million (Juventus is 114.4 million)

Italian economist Michelangelo explained patiently: "According to the current data, Juventus sells 19 million products and services with their brands every year. However, the top giants such as Manchester United, Real Madrid and Barcelona, whose annual income exceeds 6 million (in fact, the total income gap between them and Juventus is precisely in the commercial income), their commercial sales are about 2-3 times higher than that of Juventus. With the arrival of Cristiano Ronaldo, it will be a great progress for Juventus. According to my calculation, after Cristiano Ronaldo joins, Juventus' annual income will increase by 5 million euros. "

in three days, the stock of Juventus has increased by 22%.

Affected by the news of Cristiano Ronaldo's joining, the stock price of Juventus has increased by an astonishing 22% in the past three days. The market value of this team has risen from 665 million euros to 825 million euros. The amazing increase of 16 million euros is a "gift" sent by C Ronaldo in advance. With the support of these "irrefutable evidence" data, do we still need to doubt the financial benefits of Juventus in the process of introducing C Ronaldo? After Cristiano Ronaldo officially announced his joining Juventus, as of press time, the total stock price of Juventus has risen to an astonishing 32%, and this price is expected to continue to rise.

without losing the economic benefits of Neymar: the cost is less than half

In the past 1 years, Cristiano Ronaldo and Messi have divided up the past 1 Golden Globes. This pair of times labels, known as "peerless double arrogance", * * * enjoys the reputation of being the first player in the world. C Ronaldo's entry into Serie A and joining Juventus brought not only influence, but also great commercial value. Compared with Neymar, who moved to Paris a year ago, Cristiano Ronaldo's transfer fee is only half that of Brazilians, and his salary is quite close.

Cristiano Ronaldo's name has become a brand

But compared with Neymar, Cristiano Ronaldo has more followers all over the world. As soon as the rumors of a transfer with Juventus surfaced, it aroused widespread concern among fans and even rivaled the influence of the World Cup. Almost instantly, Juventus Sporting Goods Store received a large number of consultation calls asking about the sale plan of Cristiano Ronaldo's No.7 jersey. In today's era, "C Ronaldo" is a cornucopia, which will bring endless commercial value.

Ferrari will also give Cristiano Ronaldo an extra endorsement fee of 2 million euros per year.

It is precisely because of Cristiano Ronaldo's super commercial value that after he joins Juventus, he will also bring a "future" to the Agnelli family. Agnelli then maximized this commercial effect through the cooperation between his own business empire departments. Including the parent company Exor, as well as well as well-known brands such as Ferrari, Fiat and Jeep, will cooperate with Cristiano Ronaldo in depth to promote the overall development. Among them, Ferrari is the closest one at the moment, and Cristiano Ronaldo will become their global spokesperson. To this end, Ronaldo will also receive an annual endorsement fee of 2 million euros. It should be noted that this part of the income will not be included in Juventus' salary structure. This actually shows that the Agnelli family is thirsty for C Ronaldo, and it also shows that his value far exceeds people's imagination.