OLAY, Crest, Estee Lauder, Xiaolu Tea. According to a query on Sohu.com, since the Xiao Zhan 227 incident, there have been boycotting comments under the official social media comments of brands endorsed by OLAY, Crest, Estee Lauder, and Xiaolu Tea. For Crest, which has Xiao Zhan as its brand ambassador, the brand's official blog changed the top position on Weibo to Lu Han; Xiaolu Tea and OLAY also changed the top position on the official blog; Estee Lauder did not respond for the time being.