Second, the types of website promotion:
1. E-mail promotion: E-mail promotion mainly takes sending e-mail as the website promotion means, and commonly used methods include electronic publications, member newsletters, e-mail advertisements of professional service providers, etc. Among them, professional service providers need to pay for sending product and service information through the email list of third-party users. Most enterprises use free channels, such as electronic publications and member newsletters, to promote their websites. This method obtains the mailing list of target customers by registering member information and disclosing personal data, and then sends product advertisements and promotion information regularly according to the mailing list, and can also leave company name, website address and product information in the email signature column. E-mail marketing is a relatively independent method in on-line marketing, which can be used in combination with other online marketing methods or independently.
2. Information dissemination and promotion: This method publishes relevant website promotion information on other websites that potential users may visit, and uses the opportunity for users to obtain information on these websites to achieve the purpose of website promotion. Websites suitable for publishing this information include online yellow pages, classified advertisements, forums, blog websites, supply and demand information platforms, and industry websites. Information publishing is one of the common methods to promote free websites, which was often adopted by people in the early days of the development of the Internet. However, with the explosive growth of network information, this way of relying on free information release can play a less and less role. At the same time, due to the emergence of more and more effective ways to promote websites, the importance of information dissemination in the common methods of website promotion has also dropped significantly, and the role of relying only on a large number of free information is becoming less and less obvious. Therefore, free information release needs to be more targeted, more professional and more professional.
3. Resource promotion: External resources are often used for website promotion. When the website has a certain number of visitors, the website itself also has the resources of network marketing. Such websites can cooperate in resources, and achieve the purpose of mutual promotion through website link exchange, advertisement exchange, content cooperation and user resource cooperation. The simplest way of website resource cooperation is link exchange. Providing your own website links on cooperative websites can greatly increase the chances of being searched by search engines. For most small and medium-sized websites, this free promotion method has become one of the commonly used website promotion methods because it is simple and effective.
4. Viral marketing: Viral marketing does not spread viruses, but uses users' word of mouth to promote the network, so that information can spread to millions of network users like viruses and snowballs, thus achieving the purpose of promotion. Viral marketing is essentially to provide users with valuable free services and attach some promotional information. Viral marketing is a marketing idea and strategy, which has no fixed model and is suitable for large, medium and small enterprises and websites. If used properly, this viral marketing method can often achieve very remarkable results at a very low cost.
5. Rapid website promotion: that is, the method of realizing website promotion by reasonably using the quick access mode of real-name websites, general websites and other similar keyword websites. The shortcut URL uses natural language to establish its corresponding relationship with the website URL, which provides great convenience for users who are used to using Chinese. Users only need to enter a shortcut URL that is easier to remember than English URL to visit the website and "replace" the website with their own mother tongue or other simple words.
A website with better memory and easier expression of brand image, such as choosing enterprise name or trademark, main product name, etc. As a Chinese website, it can greatly make up for the defect that English websites are not easy to publicize, because it has certain value in website promotion.
6. Promotion of online advertisements: The common forms of online advertisements include banner advertisements, keyword advertisements, classified advertisements, sponsored advertisements, email advertisements and hyperlinks. Banner advertising depends on web pages, keyword advertising is a form of search engine marketing, and e-mail advertising is a licensed e-mail marketing. It can be seen that online advertising itself cannot exist independently, and it needs to be combined with various online tools to realize the function of information transmission. Therefore, we can also think that online advertising exists in various online marketing tools, but the specific forms are different.
7. Mass marketing network promotion: Mass marketing network promotion will release the latest information in time to seize the market, and release the latest positive news reports of the company, so that your company's popularity on the network can be instantly improved and the impression points in the hearts of customers can be increased.
8.Twitter website promotion: The so-called Twitter website promotion is a way to promote the target website by providing a platform for network promotion and sharing the experience and skills of network promotion in the form of soft text.
9.Twitter website promotion mainly includes: enterprise website promotion, personal website promotion, industry website promotion, forum promotion, blog promotion, portal website promotion and so on.