Question 1: How to fill in the application purpose when applying for a WeChat public account? Hello, I am Geek Zhiqiang. Let me briefly talk about my personal understanding: This depends on how you position your public account. If your position is technology, then fill in technology. If your article is about food, choose something related to food. If it is related to sports, choose sports.

Question 2: WeChat public account Just fill in the application purpose accurately. For example, if you have a company public account, write the company. If it is a personal subscription account, write something to share.

Question 3: How to write the function introduction of the WeChat official account? Generally, write the main functions and functions of your official account. Don’t write too exaggeratedly. This can be modified in the future.

Question 4: What is the use of individuals applying for WeChat public accounts? Individuals applying for WeChat public accounts can become self-media, express their views in a certain field, and gain people's attention.

WeChat public accounts are mainly targeted at cooperative promotion services launched by celebrities, celebrities, media, enterprises and other institutions. Here, the brand can be promoted to hundreds of millions of WeChat users through WeChat channels, reducing publicity costs, increasing brand awareness, and creating a more influential brand image.

The WeChat public platform was quietly released by WeChat on August 18. The opening of this platform to the public means that this product has clearly defined its development direction and has begun to set sail. Ordinary users can get a glimpse of the whole picture, and new communication scenarios will be formed in new forms.

- Starting from today, everyone can use a QQ number to create their own WeChat public account, and realize all-round text, picture, and voice communication with specific groups on the WeChat platform Communication and interaction.

How to apply for and use a WeChat public platform account

Using a QQ number, you can log in to the website to register and confirm that you have become a public account user. The Chinese name you apply for can be repeated, and you don’t need to worry about someone above registering your WeChat official account.

After confirming the public *** account, you will enter the backend of WeChat public media.

The backend is very simple. Mainly include real-time communication, message sending and material management. Users can complete their fan group management and real-time communication through this interface.

Publishing and subscribing methods

Its most important publishing and subscribing method is to publish the QR code of the official account, allowing WeChat users to scan and subscribe. Any WeChat public account user will find a QR code in the following format in the settings. The brand ID will be placed in the middle of the QR code.

Scan the QR code in WeChat to add followers

Scan the QR code to follow friends

You can also subscribe in other ways WeChat public account. For example, to subscribe through WeChat ID, click "Add Friend" - "Search by Number" directly on WeChat, enter the WeChat ID (such as 12345678) to find and follow us. However, for the WeChat public accounts currently open for application, most The format of some WeChat IDs is similar to gh_03absdegggac38, which is not conducive to memory and search (in addition, you can also send your favorite WeChat public account ID to friends by sending business cards)

Message push and reading<. /p>

WeChat public accounts can achieve precise message push through user grouping and geographical control in the background. Ordinary public accounts can send content in three categories: text, pictures, and voice.

Certified accounts have higher permissions and can push more beautiful graphic information.

Unfortunately, the public platform cannot yet achieve more detailed classification subscriptions. I believe that in time, the public platform will be able to provide more beautiful information. With more accurate information subscription, the experience will be better.

In terms of push interruption, the increase in user subscriptions may also increase this problem, but as far as I know, the next version of push will all be. Cancel sound reminders to distinguish private messages from content messages. The most important thing is probably the choice of content and brand - people will like small and exquisite information, and they can leave at any time.

Personalized function settings

Group messaging assistant

Since public accounts cannot be logged in on handheld devices, personal public accounts can be bound to a private WeChat account and can Use the public account assistant (WeChat ID mphelper, you need to add mphelper as a friend) to send group messages to all the fans of the public account on your private account. You will be asked "confirm to send" every time you send a message, and the message submission process is faster than that of a normal WeChat account. The signal sending process is slightly slower.

Automatic reply

Because it is a one-to-many point-to-point method, the WeChat public platform has an automatic reply option in the background. Users can add keywords (can Add multiple keywords) to automatically handle some common queries and questions.

Many people have played SimSimi, right? The backend intelligence of the WeChat platform is not that high yet, and it cannot learn by itself, but it is still good after matching the keywords.

You can try to interact with our official account. We will reply manually from me. However, automatic replies are actually not a particularly good choice for non-celebrity small media or brands. We all like the fun and warmth of real communication.

After logging in to the WeChat platform, we see that there are three main categories of public authentication accounts on the platform: reading, media and celebrities. Interestingly, this order also embodies the same connotation as the platform naming. WeChat Public Platform...>>

Question 5: How to write a function introduction when registering for WeChat Public Platform? Just write down the role of your WeChat public account and what kind of help it can provide users. It's enough to make it simple and clear for users to understand what can be provided to them.

Question 6: How to write the function introduction of the WeChat public account? What services does your platform mainly provide? You only need to explain it clearly. I wish you a happy life and please accept it if you are satisfied

Question 7 : Let’s briefly talk about the function of WeChat public account.

The public platform is equivalent to the QQ space. It just sends ‘graphic and text logs’, ‘moods’, ‘voices’ and ‘videos’ to friends who follow you every day.

Public accounts are different from personal accounts and must be applied for specifically.

A personal account can be bound to a public account, and a public platform assistant will be added to WeChat. Sending messages to the assistant is equivalent to sending on the public platform, which is simple and convenient.

Public platforms have many benefits. You can set up automatic replies to answer simple questions directly.

The public platform of the future will be quite powerful. Take the current situation as an example: you can check the weather, check express delivery, check violation information, and shop.

In future public platforms, will you be able to send questions by voice, and the other party will automatically reply to your inquiry? For example, ‘I want to buy a black T-shirt’ ‘What day is today? ’

The future of WeChat is powerful and intelligent.

Question 8: How to write the function introduction of the WeChat official account? You can directly introduce the services provided by your WeChat official account, or you can write about feelings. It depends on the positioning of your WeChat account. Like this

Question 9: What are the uses of WeChat public accounts? There are subscription accounts and service accounts. Subscription accounts can send messages every day, similar to newspapers

Service accounts can be applied by general enterprises. Realize multiple functions such as transactions

Question 10: The WeChat official account’s subscription account has a function introduction. How to fill it in? It is best to have a brief introduction to the function of the official account. It can be summarized in one sentence. The functions or characteristics of your account are equivalent to a personalized signature, making your account more attractive and attracting the attention of more people who are confused about whether to follow the name or not.