To create an expert image, we should start with the authenticity of the circle of friends;

1, the WeChat avatar should be a real avatar, preferably a professional photo. If you don't even want to show your real avatar to others, it is easy to have a sense of distance;

2, WeChat name should use real name, now many people do WeChat business, but even the real name is not willing to tell customers, how can we gain the trust of customers;

3, the simpler the micro-signal, the better, preferably six digits, or the first letter of my name plus a number or a mobile phone number.

4, WeChat area bar, it is best to set the real location, many friends who do WeChat business set the address to a foreign place, which is fake at first glance;

5. The best format of WeChat personalized signature column is: your identity product or business introduction. For example, the signature of a customer who sells red wine can be: red wine expert XXX, who specializes in wholesale and group purchase of imported red wine from a certain country, and is fined a holiday.

6, WeChat friends circle album cover, don't put product introduction and advertising language, try to put photos that can reflect your expert identity. For example, the cover of Bian Xiao's album is a photo of the company image!

Doing the above six aspects well and interacting in the circle of friends can give fans a sense of reality, and then have the opportunity to generate trust.

The second point: how to develop fans?

Fans win the world! If you want to do a good job in WeChat marketing, you must first have fans. If there is not enough fan base, the probability of success is low. The economic basis of fans is: a certain fan scale and high interaction frequency; What is a fan: like you, spread you and support you; The core of fan economy: commodity management turns to user management; How to get fans: to be the ultimate product, the ultimate service and the community.

The third point: how to do content marketing well?

Every day, WeChat friends circle suggests sending about ten articles, and it is advisable to send one article every hour, following the principle of three four three. Don't give people the feeling that friends circle is advertising on the screen. There are 3 massive contents (enhancing readability), 4 customer preferences (increasing fan stickiness), 3 professional knowledge (establishing expert image and promoting products), 1 unique contents.

The fourth step, how to do interactive marketing?

Why should strange fans pay attention to you and not cancel you? Usually based on three values

Value 1: the value of learning;

The second value: the value of taking advantage;

The third value: the value of communication.

The value of learning can be realized through content; The value of taking advantage can be realized through some activities in the circle of friends: for example, the activities of testing products regularly in the circle of friends, such as the activities of rewarding customers to use products regularly in the circle of friends; The value of communication can be realized by choosing excellent distributors and customers.