It is becoming more and more difficult to do business in physical stores today, almost to the point where it is impossible to do it. It is an indisputable fact that the sales of most physical retail street stores have declined. So, how to drive customer flow to physical stores? Let’s take a look next!
As long as you carry out activities, the passenger flow can be increased. However, if there are no activities, the passenger flow will decrease. How to make the passenger flow increase regularly instead of rising and falling with the beginning and end of the activity.
To carry out activities in our physical street stores, we need to cooperate with membership activities of member stores; people-friendly activities of community stores; charity activities of ordinary department stores, etc. In this way, the stimulation of passenger flow forms a powerful three-dimensional system, making your target customer group form an expectation and yearning for you, thereby activating its due role in driving passenger flow for a long time.
You must know that the purpose of users coming to physical stores is to increase their experience, and the ultimate products and services are ways to promote sales, which online stores do not have. What are the methods through marketing?
Invigorate the fan economy. In the final analysis, experience is what helps the brand attract fans. Whether it is playing with elegant coffee or vulgar garlic, it does not matter. What is important is how we retain fans and let them be used by our store. This is the fundamental thing. Global City Street The store solved this fundamental problem. After the physical street store opens the Global City online store, customers who visit the store can scan the QR code to register and become permanent fans of the street store. Fans can help the street store share and promote products, and the fan shopping street store can also earn commissions.
Promotional Publicity Law. Promotion is one of the effective ways to increase the unit price per customer. The reason why promotion is widely used by the global retail industry is largely because it can increase customer flow in a short period of time and quickly increase sales. If you set up a hot product in a physical street store, thousands of fan spokespersons in Global City can help you share it on WeChat Moments. Are you worried about sales?
Brand alliance. For brands, each brand works together to find a way to make a living. Many brands have benefited from activities such as maximum sharing of resources and one-stop shopping through alliances, and the unlimited sharing of customer resources is even more attractive. For consumers, in order to get lower discounts and more gifts, they are more willing to go directly to alliance brand stores, and the transaction rate is surprisingly high. Earth City's strong brand provides strong support for street store merchants.
The above are several ways for physical stores to drive customer flow. Through accurate demand analysis of potential consumer groups, improving service quality and making reasonable marketing plans, the key to how to increase sales is to see how you control it. The lifeblood of market changes. There is also a simple way to register for the Global City Street Store. The Global City Fun Community is an online home based on offline living communities. By putting your products online, you can recommend them to users in nearby communities. Residents in the communities will see your promotions. Isn’t the discount information coming to you? Thousands of spokespersons will also help you promote it, provided that you don’t have to invest in promotion fees.