Because the strategic planning is aimed at the overall situation, integrity, long-term and substantive things, the strategic planning of enterprises has been paid more and more attention. At present, "CIS planning", which is quite popular in China, is a holistic strategic planning.
Western enterprise management experts believe that there are five basic problems to be solved in enterprise strategic planning.
1. What is the root cause of the company's existence?
2. What is the fundamental purpose of the company?
3. How to organize resources to achieve the fundamental purpose of the company?
4. What values should all employees of the company have?
5. What social responsibilities should the company undertake?
In a sense, the above five problems can be summed up as the overall values of enterprises; There is a problem of values behind the reasons for the existence of enterprises, the purposes to be achieved, the means of organizing resources and the social responsibilities undertaken. The overall values of an enterprise are what is the most important, preferred or best thing for your specific enterprise. Is profit the first? Or service first? Or benefit the society first? Generally speaking, these goals may be the same, and there is no difference; But at a certain critical time, corporate values will show differences, and this unique difference is the so-called corporate uniqueness.
Uniqueness is the primary issue to be considered in strategic planning. The so-called "CIS" is the "enterprise characteristic identification system". Among them, the word "identity" refers to the most essential thing of a person or thing, which is what distinguishes it from other people and things.
The strategic planning of an enterprise revolves around values, and it must embody its own values. The "enterprise spirit" mentioned by enterprises in China is the direct embodiment of their values.
Creative thinking can be effectively used in all aspects of enterprise strategic planning, but as far as the current actual situation is concerned, many enterprises often ignore the role of creative thinking in the process of strategic planning and fail to achieve the planning effect, which we should pay attention to in the process of starting a business.