CRM system usually includes marketing activity management module. Enterprises can make marketing activity plans and contact customers through various channels (SMS, email, telephone, face-to-face visits, offline activities, etc.). ) and evaluate the effects of various channels. Further invest in effective market activities and reduce ineffective market activities.
Second, customer data management.
From "a good memory is not as good as a bad pen" to notebook writing and then to Excel form management, it is not only a qualitative leap in the data storage capacity of enterprise customers, but also a revolution in the convenience of customer inquiry. In the Internet era, the customer data that enterprises and sales come into contact with has surged, so it is impossible for sales and enterprises to quickly query customer information using notebooks and Excel. The emergence of CRM system not only realizes the infinite storage of enterprise information, but also realizes the multi-dimensional query of customer data. A CRM system like Bajun can already search all fields and filter conditions.
CRM system accumulates customer data for enterprises and reserves its own large database for enterprises.
Third, the sales process management
Most of the relationship between enterprises and customers lies in sales management, and CRM system can manage the sales process in multiple dimensions. The high-seas pool system, unique customer checking management, location attendance and sales performance table in Bajun CRM system can cover everything from sales process to sales behavior statistics.
Fourth, service flow and customer care.
This function of different CRM is simple and complex. In Bajun CRM system, this function is divided into ToB and ToC, and different service processes can be configured according to the needs, which can automatically send short messages and emails related to customer care according to the conditions.
Verb (abbreviation of verb) data analysis report
Common data analysis reports in CRM system, such as: sales lead proportion, sales performance table, return visit statistics, accounts receivable statistics, etc. , are the steering wheel of the enterprise!