The agricultural and meat symbols you mentioned are not that they cannot get rid of vulgarity, but that we have spent too little thought on being vulgar. Below (at the end) are the relevant logos I found for you and spliced ??them into a whole picture (the first 15 pictures are agriculture-related pictures, and the last 8 pictures are meat-related pictures). After reading these logos, do you still think that agricultural meat logos cannot be refined? I don't think so.

The following is an introduction to how to make logo design creative. Some information comes from the Internet. I hope it will be helpful to you?:)

The whole process of creative logo design can be divided into five categories: Starting from the key points (meaning, graphics, text, form, color), it is sparse and not omitted, and the key points are pinched. Just like the five fingers of a hand, each has its own magical function. They complement each other and form a system of their own, which can be called the "Five Elements of Creativity". The five elements of creativity make logo design clear and systematic, helping you become an efficient and outstanding designer.

1. Starting from the meaning

When conceiving, according to the behavioral characteristics and core competitiveness of the enterprise, we need to find an appropriate visual graphic symbol for the enterprise. According to each historical and cultural belief environment, using symbolism, metaphor, and storytelling, we can express the abstract spirit and concept of the enterprise through a visual carrier. A good logo design can carry the message that the company strives to convey, and make the abstract concept spirit visual, concrete and popular.

1. Symbolism

Symbolism is the use of visual graphic symbols to evoke people's memory of a certain abstract meaning, concept or emotion. Symbolic signs are based on the specific culture and religion of a nation and only people with the same living environment can correctly convey and understand its symbolic meaning.

Symbols are conventional. It's like playing a game, you need game rules. Only with the same rules can symbolic meanings be sent and received correctly, and the entire communication process can be established, and the rules are our different historical, cultural and religious environments. Eastern culture and Western culture have different symbolic meanings for the same figure, and different religions also have different symbolic meanings for the same figure.

In the Western world, the lion symbolizes authority and strength, the dog symbolizes loyalty and bravery, and the cow symbolizes bravery and the "bull market" in the stock market. In China, cranes and pine trees symbolize longevity, bats symbolize blessing, fish symbolize abundance, and peonies symbolize prosperity and wealth.

2. Metaphorical

Metaphor is the use of one or a group of visual symbols to express another parallel layer of related meaning. The metaphor is based on the unique nature or relationship between the two.

A metaphorical sign uses A to say B, telling the problem from the side, and requires readers to participate in association to complete the entire design conception process. This kind of graphic expression is interesting and profound, leaving room for cultural and artistic imagination, and the communication effect is surprising.

3. Storytelling

Storytelling is to use the characters or symbols in the story as elements of logo design, and use the widespread circulation of the story to convey the corporate philosophy or industry characteristics. , push the boat with the current, and move with the trend. Based on the public's awareness of the story, the storytelling method has a good communication effect.

2. Starting from graphics

Based on the classification of graphics, logos can be divided into concrete logos, pictographic logos and abstract logos.

1. Concrete logos

When choosing themes for figurative logos, try to use elements that people are familiar with, and create individual components on this basis. Familiar elements can affect people's visual nerves, arouse people's excitement, and form the basis of profound memories. There are many ready-made signs around us. Introducing original popular elements can create the intimacy of the product and increase the personality and difference of the product. There are many successful precedents here. For example, Shell Oil, Apple Computer, Camel cigarettes, Tomato Bank... These international brands use the most popular symbols in the world to make people remember their names.

Maybe you are wondering, what does scallops have to do with oil? What does Apple have to do with computers? What do camels and cigarettes have to do with each other? What does tomatoes have to do with banks? In fact, you can just laugh it off. The simplest ideas may be the most successful ones. The designer's idea may have been the most successful idea at the time. The designer's intention at that time was just to find a symbol to distinguish the products.

Look for a ready-made logo that both the designer and the viewer will feel friendly and worry-free.

2. Pictographic signs

Pictographic signs begin to simplify and refine the characteristic morphological symbols on the basis of concrete signs to convey the key information of the enterprise.

3. Abstract logo

★ Graphic curiosity

The way to stand out among many logos is to leave some imagination space for the audience to create a logo. Sense of curiosity. What exactly is this? Does it mean this or that? When people cannot guess it, the image of the logo quietly slips into the depths of memory. Adding a little bit of life into a geometric logo is an effective way to create a sense of curiosity.

3. Starting from text

The text mark is an important part of the logo design.

Font design is full of infinite charm, and font logos elevate font design to the height of semiotic communication. In the balance between art and science, text signs dynamically balance the proportions of art and information, and are the carrier of the contest between aestheticism and functionalism.

Starting from words, logos are the earliest logo design method chosen by people. What you see is what you read. Sound and vision are unified and at the same time identifiable. Text signs are visual symbols of phonemes and language. Words originated from graphics, but in the long process of evolution, they gradually tended to express the properties of phonemes, such as English. But Chinese characters still retain many graphic features. Text signs include not only Chinese and English, but also broadly speaking common writing elements such as punctuation, Arabic numerals, and commonly used basic symbols.

Graphic logos are better at visual appeal.

Text logos are better in combining hearing and vision.

1. English logo

★Western font system and modern logo

Old?Roman

Old Roman , which was compiled based on the inscriptions on Trajan’s Column in the 2nd century AD. It is elegant and stable, and has the charm of handwriting. It has become a classic style font in graphic design. Its representative first recommends Ga?ramond, which is a soft, thin-line font designed by Frenchman Ga?ramond. It is still used today for its dignified and graceful characteristics.

Modern Roman (Modem? Roman)

Modern Roman was founded in the late 18th century. It has the beauty of rigor and precision, with clear stroke thickness, straight serifs, and reasonable font proportions. ． Its representatives first recommend Bodoni, which is an ancient Roman script redrawn by the Italian Bodoni using geometric rules.

Another more famous modern Roman font was the "Times New Roman" announced by Morrison in 1932. The purpose was to create a clear and accurate font effect, which was subsequently used in The Times of London was first used. The TIMES font adopts the elegant and stable Roman font as its prototype, with sharp edges and corners and decorative lines. The Times font has established a harmonious relationship between tradition and modernity and has become one of the most widely used fonts in the world so far.

Egyptian

Egyptian appeared in the early 19th century when the European commodity economy developed unprecedentedly. On the basis of modern Roman font, serifs were strengthened to form a solemn and eye-catching Egyptian font, also called "square line font". Because the appearance of the Egyptian body was at the same time as the discovery of Egyptian Nile cultural relics, it was called "Egyptian body".

Sans Serif

Sans Serif was influenced by the rapid development of business in the 19th century and the avant-garde and progressive design style of the younger generation at that time. The biggest feature is the elimination of serifs, a simple and modern visual effect, strong visual communication, and in line with the aesthetic standards of the industrialization era. In modern graphic design, plain fonts are the most widely used fonts. Likewise, it plays an important role in modern logo design. Its representative fonts include Univers?, Avant?Garde, ?Future?, Helvetica?, ?Gill?Sans?, ?Railwaway, etc.

Ralway (Ralway?) is a decorative line font designed by Edward Johnson for the British railway system in 1916. Simplicity, clarity and clarity have become the main characteristics of the font. British Harmony officially launched this font in 1916 and used it on the London Underground transportation system, becoming the world's first non-decorative line font used in public places.

Future was released in 1927 by Paul Renner and was evaluated as the most popular sans serif font. Compared with early sans-serifs, Futuristic fonts have a strong sense of geometry and modernity, becoming a milestone in the history of Western font design.

Gothic

Gothic is the font used for writing scriptures in the European Middle Ages. It is endowed with the mysterious religious atmosphere of the Middle Ages. The font structure is long and thin, rigorous and neat, with black and white strokes. Angular, Gothic is also considered a symbol of German style. Since the font is difficult to read, it is only used today on certain special ceremonial occasions.

Cursive (Script)

Classical cursive was formed in the early Middle Ages in Europe. At that time, religious manuscripts were written with brushes. The elasticity and toughness of the brushes made the characters form The graceful curves of uniform thickness, round and comfortable, and connected lines have a flowing beauty and elegant charm.

During the European Rococo period, cursive fonts reached their brilliance during the reign of Elizabeth I of England. In addition to their own shape, the fonts also added a large number of decorative curves, which were gorgeous and romantic. During the Louis dynasty of France, the cursive style became gorgeous and silky, with complicated curves. Modern cursive style, with its simple and lively structure and bold and free strokes, is also often used in graphic design.

Fancy (Fancy)

Fancy originated from the decorative treatment of the initial letters in the main book. Flowers such as mosaics, leaves, grass and vines are often added to the font.

Decorative bodies in the 20th century were influenced by various schools of modern art and tended towards simple geometric features. The ever-changing modern decorative bodies, coupled with symbolic graphic language, have become countless personalized graphic fonts and are constantly developing.

★Printed font logo

In the past century, due to the requirements of information dissemination, Western fonts have made large-scale attempts and developments in the processing and design of fonts in printing technology. . Printing technicians continue to study the casting process of fonts so that fonts can be better managed and developed. Printed fonts are an important medium for information dissemination, and printed font logos reflect the contemporary characteristics of the development of information technology.

★Handwritten font logo

In an era when geometric fonts are highly respected in print media, people are accustomed to geometric figures and fonts with a strong sense of calm and order. The strong sense of human warmth in handwritten fonts touches the softest part of people's psychology and awakens people's emotional needs for visual art. Sometimes elegant and noble, sometimes gorgeously decorated, sometimes simple and casual, handwritten fonts show endless charm of human style, providing endless design inspiration for logos.

2. Chinese logos

Modern Chinese style logos have experienced the development stages of oracle bone inscriptions, official script, regular script, running script, and cursive script, as well as the maturity period of modern fine art fonts. , combined with the international aesthetic standard system, gradually developed towards flatness, symbolization and individualization. While internationalizing, we are also constantly learning from Chinese calligraphy fonts and folk music decorative fonts, and carrying forward the national beauty of Han culture.

★Flat Chinese logo

★Handwritten Chinese logo

The Chinese handwritten logo is reminiscent of the charm of Chinese calligraphy and conveys the meaning of the logo. Cultural atmosphere and traditional charm.

3. The combination of Chinese and English logos

The combination of Chinese and English logos integrates national and international literacy and communication issues, and creates new ideas while creating new ones. cultural phenomenon.

5. A logo that combines graphics and text

A logo with graphics and text combines the advantages of graphic logos and text logos, but requires more ingenious creativity and visual expression skills. Therefore, in the creative process, we can consider how the text logo can be combined with flat graphics, or how the graphic logo can include text elements, and approach the idea from two aspects.

6. Font layout logo

Font layout logo is a simple arrangement of text in a limited space to create a personalized effect that gives memory, while also ensuring Long distance identification is required. The layout of text originated from European Dadaism and Futurism, and gradually matured and became popular in the later graphic design movement.

The font layout logo uses a series of plane composition techniques, such as repetition, overlap, gradient, etc., to create a logo form rich in spatial artistic conception. The advantage of font layout logo is that it creates two levels of communication of space: one is the sense of space formed by the overall layout, which is the first level of perceptual understanding that people receive, and needs to be personalized and easy to remember; the second is used for layout The specific text information is a further rational understanding that people can get when they watch it carefully. The two levels complement each other and simultaneously complete the logo's mission of conveying information.

4. Starting from form

Based on the form composition principle of graphic design, we organize the expression form of logo design into purity of points, sensitivity of lines, diversity of surfaces, and space. Modern, post-modern texture photos, ingenuity of positive and negative shapes, childlike imagination, and pursuit of individuality.

★The purity of dots

★The fusion of dots

★The movement of dots

★The decoration of dots

★Imagination of dots

★Smartness of dots

Sensitivity of lines

Lines are sensitive and endowed with emotions and expressions. The most commonly used thing in sketching and sketching is line. We can never draw two exactly the same lines. The tension, decoration, connection of charm, positive and negative emotions of the lines are unconsciously expressed in the hands of the painter. The line drawing in Chinese paintings and the preference for lines in Japanese paintings have formed the Eastern people's keen experience and expression of lines.

★Straight lines

★Curves

★Three-dimensional sense of lines

★Strongness of lines

★Parallel The beauty of the thread

★The thickness of the thread creates a three-dimensional effect

★The femininity of the thread

★The dynamics of the thread

★The thread Weaving

★Hand-drawn lines

Diversity of surfaces

Dense points or encapsulated curves form surfaces. Westerners tend to use surfaces to describe objects, and the expression of surfaces It has a sense of volume and weight. The surface itself has diversified expression methods, including geometric, organic and accidental shapes, showing completely different expressions. The Chinese people's understanding and play with faces can be traced back to the folk toy "Qiqiao Niang" in the Song Dynasty.

★Geometric shapes

Geometric shapes are endowed with rational simplicity, calmness, and a sense of order, including squares, triangles, circles, pentagons, etc.

★Transparency of surfaces

The transparency of surfaces creates a sense of layering and spatial effects.

★Organic form

Organic form is the characteristic of surfaces that appear in nature. Wanjian relies on mathematical rules, such as the shape of water droplets, biological cell shapes, etc., to give it a sense of rhythm of life.

The modernity of space

Using the principle of optical illusion and using a plane method to create a sense of space is an increasingly popular logo design trend. People are tired of monochrome flat logo graphics, and with the improvement of printing and post-production technology, three-dimensional logos exude a strong modern flavor in this era.

★Spherical space

★Cube space

★Contradictory space

★Back and forth relationship

★Planar Sense of space

★Light and shadow effects

Use projection and gradient techniques to simulate the sense of light and achieve a three-dimensional spatial effect.

★Three-dimensional effect

The post-modernity of texture photos

Today, with the increasingly developed printing technology and communication media, there is a wider space for the expression of logos , including the maturity of social acceptance and people's preference for fresh visual methods, logos using various texture effects have become a kind of memory symbol. From the day when the logo of the Hannover Expo in Germany was released, a bold attempt was made in the scope and form of logo design, which can be said to have led the trend of logo design in the world. A logo can be a texture, a brushstroke, or even a manipulated photo.

Society has begun to have greater acceptance and appreciation for the expression of logos. Design is beginning to tend more and more towards a universal design that creates a valuable memory symbol.

★Texture

★Texture

★Stone texture

★Metallic texture

★Photo

The cleverness of positive and negative shapes

The cleverness of positive and negative shapes, that is, the black part is the graphic and the white part is the graphic. Positive and negative shapes cleverly replace the picture and the ground of the picture, so it is also called "picture-ground conversion", or "calculating white as black". Positive and negative shapes are related to the traditional Chinese idea of ??"Yin Yang and Tai Chi". One yin and one yang, one black and one white, complement each other and show two interlaced shapes at the same time, which has become an eternal theme in art design and creation.

Analyzing positive and negative signs, the existence of black and white graphics comes from the use of lines. This invisible line is not only the edge of the black form, but also uses the line to achieve the harmonious existence of the two sides. Regarding the originator of positive and negative shapes, I have to mention Operations Researcher, a master of visual art. He connected positive and negative shapes with mathematics and left many masterpieces.

The childishness of imagination

Imagination is always the driving force behind artistic creation. Beyond the regularity of vision and logic, with a child's bold imagination and a little bit of humor and ridicule, the logo design suddenly became a visual graphic work of art.

5. Color starting point

Humans are animals of color. Research on human physiology tells us that color often has more advantages than graphics. Color is an emotion and a reflection of intuition. Therefore, choosing a suitable color can bring about subversive changes in logo design. Each color will have different personalities and emotions based on different wavelengths and different hues.

Red

Physiological and psychological: Red has an important relationship with human instinct, representing human emotions and appetite. When people's emotions fluctuate strongly, their faces will turn red. If people stare at red for a certain period of time, it can also cause the heart rate to increase and muscles to become excited. Red can also stimulate appetite. The bright red colors of strawberries and watermelons always make people salivate. Fast food restaurants also often use red to attract customers. At the same time, red is the color that expresses love, is a stable and powerful color, and is a highly decorative color.

Character: Red with a temporary personality.

1) Think of fire, warm, passionate and the most powerful color. 2) Think of blood, violence, danger, and emergency, such as traffic prohibition signs and firefighting facilities.

Political information: Red is a color with a strong political flavor, symbolizing revolution and power. The regime of the former Soviet Union was called the "red regime".

Regional information: In China, red is a festive and auspicious color; Chinese New Year, wedding and other happy events are inseparable from the red atmosphere; in ancient China, red was considered beautiful, so there was a saying of "red clothes" ", "Beauty"; red is the color of wealth and nobility in Chinese history, and Zhu is the true red, so there are "Zhumen" and "Zhudi". In the West, red is the color of purgatory.

Symbolic information: enthusiasm and vitality; political power and revolution; celebration and auspiciousness; luxury and grandeur; danger and violence; nobility and wildness.

Blue

Physiological and psychological: Blue slows down the heartbeat and lowers body temperature. It has the power to calm emotions and make people feel infinitely comfortable and clear. Blue suppresses appetite.

Character: Blue is the coldest color. Calm and rational; eternal and broad; pure and remote.

Associative information: "Blues" music is the auditory interpretation of the color blue. Low-key gray-blue, self-expression of emotions. "Yoga" is the interpretation of blue in sports. A pure mind and a quiet state of meditation.

Symbolic information: youth, nature, leisure, imagination.

Suitable industries: high-tech, industrial, marine.

Green

Physiological and psychological: Green is natural and has neutral characteristics. Grass green can eliminate visual fatigue, relax and tranquilize the body and mind, and is a safe, reliable and trustworthy color.

Character: Fresh and healthy colors, strong vitality that revives all things in spring, peaceful and tolerant colors.

Associative information: forests and meadows, vegetables and countryside, natural scenery and plants.

Symbolic information: peace, nature, life, environment, youth, safety.

Suitable industries: postal service, environmental protection industry, commonly used for traffic safety signs.

Yellow

Physiological and psychological: Yellow is the brightest color and attracts the most attention, but looking at extremely pure yellow for a long time can cause visual fatigue. Yellow feels lighter and has a sense of progress on the screen.

Ethnicity: In Eastern culture, yellow is as brilliant as the rays of the sun. It is the color of the emperor and a symbol of centralized power. China is considered to be the "descendants of Yan and Huang", yellow people with yellow skin. Yellow is also the religious color of the East, the color of faith, piety, and spirituality. In Western culture, yellow often has a negative meaning. For example, warning signs conveying dangerous information, yellow cards in sports competitions, sensational pornographic novels, the yellow star symbol Hitler brought to the Jews, etc.

Associative information: lemons and oranges, sunshine, gold and autumn.

Symbolic information: light of wisdom, wealth and power, the color of pride and holiness.

Suitable for industries: The combination of yellow and black has a large brightness difference and is very eye-catching. It is used for warning signs in the transportation industry.

Magenta

Character: Between red and blue, it has both the gorgeousness and decorativeness of red and the calmness and quietness of blue, a perfect combination Produce magenta’s unique fashionable style and feminine features.

Lenovo information: modern girl, cutting-edge fashion, gorgeous and elegant.

Symbolic information: fashionable, modern, female, popular.

Suitable industries: fashion industry, women’s products.

Five colors

The five colors occupy various shades on the hue circle, making the logo graphics create a cheerful, lively, gorgeous and colorful atmosphere like a festival.

Color and information

Color has the function of conveying information. Finding the industry characteristics and personality characteristics of the company and using accurate colors can make the logo graphics more exciting and expressive.

In the process of logo design, it is necessary to adhere to some basic principles, but more importantly, you need to have your own ideas on the basis of adhering to the principles. Only in this way can you break through the conventions and make your own excellence. work.

I wish you success!