First of all, micro-business must give up actively adding customers and give up the circle of acquaintances! You need to master some methods and techniques to attract traffic online! The Internet is a free platform. There are tens of millions of users around the world, so many people can see your products. Then all the customers who come to join you are in demand for your products! The product is promoted on the Internet rather than in Moments. Moments is just a trading platform, not a special place for advertising! !

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Then, what is your avatar? Is it a small animal, a cartoon character or your baby? It’s not that baby avatars are not allowed, but to be more professional, you are calling it unprofessional! If you want to post baby exhibits, you can share your love for your baby in your circle of friends, which not only gives your circle of friends a personal example of sharing your life, but also more Mom's attention and like-mindedness will naturally make her trust you more. I digressed, let’s come back and continue. It’s best to use a photo of yourself as your avatar. Think about it for a moment. If you were a customer and wanted to shop online, especially on WeChat, would you want to know who the buyer is? If your existing avatar is The ones I mentioned will only cause unnecessary doubts in the minds of customers! !

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Many people haven’t figured out what WeChat business means. Are they just people who sell things on WeChat? That's right, to put it bluntly, that's it. But since we are selling things, we must have an identity. Just like if you want to go out to buy things, you have to go to a supermarket, a specialty store, a shopping mall, or even a roadside shop has a sign. Many people just log in with a WeChat ID, and post on their Moments after editing. It makes people a little confused. They don’t know what you want to do. In other words, if you post facial masks for a week in a row, others will think you are purchasing facial masks on your behalf. , if you take a few days off or your phone is broken, others will think you are just joking, right? So when you are doing micro-business, you need to position yourself. The following passage is very important. What position you set for yourself will determine what others think you are.

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This is a systemic thing, but there are two basic points. What you need to do is, first, create a dedicated account, and first change your WeChat avatar and identity. . Someone will definitely raise objections immediately. WeChat friend circles are all strong connections. If you change your identity casually, others will definitely be disgusted. Well said, let me ask you a question first, everyone says that the circle of friends is doing business with acquaintances, but in fact it is the friends you are very familiar with who really do business with you? No, it’s people who seem familiar but whose names we can’t name. What WeChat provides us is a relatively closed-loop social network. We can communicate in an independent circle without being disturbed. This also lets us know that friends and customers They are two different things. If a friend is a customer and the customer is God, according to this logic, will you still hurt your God without mercy as soon as you see him? Second, you have made a change, but it is not a transgender. What should you worry about? The purpose of posting on Moments is to let your friends know what you are doing. Why not reveal your identity directly? Could it be that if you open a supermarket, your friends will not I recognize you. If that's the case, then it's okay not to hand over.

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Try to change the avatar to one that is concise, clean, and relevant to the image of the product you are making. Or if you find it troublesome, at least write it clearly in your signature. Some. Let’s talk about identity again. Why do we talk about identity? Different people do different things and display different temperaments. If you are determined to be a professional WeChat business, then your circle of friends is a window, a window for your WeChat friends to understand you and interact with you. You need to understand what kind of business your customers want. If you feel empty, I can give you an example. Many of my agents, most of them are housewives (some actively, some passively). Their main motivations for doing micro-business are to make money and fear of being idle and disconnected from society. Generally speaking, there is still pursuit and it deserves praise. However, the circle of friends is often filled with petty parents, complaints (complaining is almost a woman’s nature), and a lot of disgusting chicken soup for the soul. There is nothing wrong with these, and some of them can even cause screams.

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However, in most cases, it has nothing to do with the products you are selling. From the perspective of consumers, especially female consumers, they almost avoid pain and For impulsive and perceptual people who pursue happiness, the perceptual impact of products is often more important than the efficacy of the product. So real positive energy is very important. Some people will definitely say that my friends know what kind of person I am and what kind of character I am. Isn’t this a deliberate act of pretending? Doesn’t it look fake? First of all, I need to tell you a cruel fact. The biggest regret in life is that there are only a few people who can truly understand and accept yourself. The friends around you still only know certain aspects of you. The only person who truly understands you is Very few. Second, what you are doing is a WeChat business. Almost all of your WeChat friends are your target customers. The posture you need to put on is to be visible to them. As the saying goes, life is like a play, it all depends on your acting skills. If you can’t get into the play, How can the audience get involved? Third, you are right that personality is difficult to change. But what you need to change is not your personality, but your habits and the way you do things. Just like, many men eat, drink, whore and gamble, and ultimately blame it on their character. Women who lose money on Taobao also blame their character. Character is innate. If these shortcomings are all character, then how did your parents have the courage to have them back then? Just kidding. .

As you slowly adapt to this identity, you will find that some of your bad habits will also change, such as laziness, carelessness, and bad temper. Wechat business can shape a person, and many people have not realized it yet.

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Many micro-businesses have such a problem. They cannot find where their customers are, so they can only add people everywhere, and even the Internet is full of various adding software. This is understandable, because the more people you have, the more likely you are to find customers. But if you add a lot of people and still can't find a breakthrough, then you should think about why I want to add so many people. Theoretically speaking, if you open your mobile phone address book, if there are 200 people, and you can remember whose names they belong to at a glance, it is estimated that not more than half will be cut off. Those who can be contacted frequently will probably be cut off by half, and those who are often contacted offline will be cut off. Those who can meet each other will probably be cut off by half, and those who remain close will be cut off by another half. In other words, only five of the 200 people are close friends.

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