The Panini Group was founded in Italy in the mid-20th century. It operates star cards, stickers and related products as its main business projects, mainly football. Panini series products have been selling well in Italy, South Africa, the United Kingdom, Brazil, Switzerland and many other countries around the world for nearly half a century. In recent years, it has entered the Chinese market and has been enthusiastically sought after by fans.

Panini will release theme cards for each European Cup and World Cup, and will also release corresponding star cards and star stickers for each UEFA Champions League. It will also release corresponding star cards for each NBA season.

Since 2009, Panini has launched the ADRENALYN series of star cards every year. At first, there were only the Champions League and NBA series.

In the 2010 World Cup, Panini launched the competition version of the game card for the first time, and it was widely praised.

In 2012, Panini launched an online game for the first time. Each star card has its own unique game code, and you can log in to the official website for online games