Activity plan is the detailed rules, steps and arrangements of specific actions of an activity. Do you know what kind of activity plan can really help us? The following is the gym activity planning scheme I compiled for you (5 selected articles). Welcome everyone to learn from and refer to. I hope it helps you.

Gym activity planning scheme 1 I. Activity theme

Passion blooms, and there is love in the times.

Second, the activity time

X month x day -x month x day

III. Contents of activities

(A love song duet confession

On X Day, from X: 00 to X: 00, a special area will be set up on the side of the gym on the 6th floor. The live Mike will be connected to the live studio, and couples can sing or express their true feelings to him or her in the form of duet or confession of love songs. And broadcast it immediately through the radio. At the same time, beautiful gifts were prepared for each couple.

(2) The fragrance of romantic lover's rose (x, x)

During the normal business hours on X, X, customers can get a rose free of charge at the promotion service desk on the 6th floor (limited to _ _). At the end of the day, a box of exquisite chocolates will be presented.

Fourth, the cost.

1 2 display board: _ _ yuan

2. The lintel is 2 yuan.

3. Print advertisement: _ _ yuan

4, gifts (roses, chocolates) by _ _

5. Audio fee: RMB _ _

6. Other miscellaneous expenses: _ _ yuan

Total: about _ _ yuan (excluding the cost of roses and chocolates)

Verb (abbreviation of verb) technique

In this activity, VIP cards can use the discount function.

Gym activity planning scheme 21. Activity time:

July, 20__ (anniversary month)

20__ (Theme Day) On July 25th, a buffet dinner was held.

Second, the theme:

Thank you for your company in the past ten years!

Three. Activities:

1, admission courtesy: gift value1Zhou Ka, 68 yuan.

Membership courtesy: give a monthly card worth 388 yuan (card type above season card)

Thanks: Members recommend double points (exercise time).

Theme gift: Choose a member to join or renew on July 25th, and cash back 100%. (Only applicable to cardholders this month)

2. Loyal member selection (tentative)

Activity time: July10-July 20th.

Activity form: Ten loyal members will be selected by all staff of 52 Fitness before July 20th.

Selection criteria: membership years and fitness times.

3, integral cashback activities

Activity time: July 6-July 25 (20 days)

Activity Form: During the validity period of the activity, members will accumulate one point for each day of admission, and the maximum cash back will be 200 yuan Cash Back 10 yuan (30 yuan will be deducted). (Only for card handling and private education, there is no discount, and the card handling fee can be deducted)

4, the old member introduction (new member) points double return.

Card price reward

The half-year card gives 700 yuan a month's exercise time for each person introduced. (This month only)

The average annual card is 988 yuan, and everyone introduced is given two months of exercise time. (This month only)

Two-year card 1688 yuan, and each introducer will be given four months of exercise time. (This month only)

Love card 1688 yuan, each person introduced will be given four months of exercise time. (This month only)

Note: the member's recommendation must be brought by the member himself, otherwise there will be no double return.

5. Update of old members

Card price

Ordinary annual card is 988 yuan

Cash back points +2 months membership time+two personal education in 400 yuan+a monthly card +2 months card-free parking+sports wallet+monthly cash back lottery.

Two-year card 1688 yuan

Redeem points for cash +4 months membership time+a bimonthly card+two private lessons in 400 yuan +6 months card-free suspension +8Gu disk+monthly cashback lottery.

Family card 1688 yuan

Redeem points for cash +4 months membership time+one monthly card+two private lessons in 400 yuan +6 months card-free suspension+yoga mat+monthly cashback lottery.

6. Newly issued card members

Card price

Ordinary annual card is 988 yuan

2 months membership time+1 monthly card +2 months card-free suspension.

+400 yuan's two personal education+sports pocket+monthly cashback lottery.

Two-year card 1688 yuan

4 months membership time+1 bimonthly card +6 months card-free suspension.

+400 yuan twice personal education +8Gu disk+monthly cashback lottery.

Family card 1688 yuan

4 months membership time+1 monthly card +6 months card-free suspension.

+400 yuan's two private lessons+yoga mat+monthly cashback lottery.

7. For private education

During the celebration, you can enjoy the following private education benefits:

Handle 12 200 yuan/lesson, plus 2 lessons.

Press 190 yuan/class to handle 24 classes and have 4 classes.

Press 180 yuan/class to handle 36 classes and have 6 classes.

According to 170 yuan/class, 48 classes are handled and 8 classes are attended.

Press 160 yuan/lesson to handle 50 lessons, and give 10 lesson.

Press 150 yuan/lesson to handle 50 lessons, and give 12 lessons.

Annual private education 144 (original price 28800), activity price 23040 yuan (a mountain bike with a gift value of 1500), limited to one person, first come first served.

8. Star member selection

Members who have made a breakthrough in improving their figure through exercise (provide a comparison before and after two exercises)

9. Membership Competition (planned)

July 25, 2000 10

Awards and sweepstakes

Gym activity planning scheme 3 I. Marketing positioning

Double 1 1 as a carnival feast attended by consumers, sellers, platforms and service providers, it has great influence and appeal; As sellers, we need to have a clear idea and position on how to do this marketing activity well this year on the basis of the promotion experience of Double 1 1 last year.

On the eve of the event, we need to formulate clear marketing ideas and plans, including traffic, conversion rate, customer unit price, customer service, brand communication and other aspects, formulate detailed and feasible marketing plans, and strictly implement them.

Second, product positioning

According to the current situation of the store and the demand for activities, determine the activities of double 1 1, including the special donation of double 1 1. According to the category, style, price and other factors, determine the drainage, profit and image of the store, so as to facilitate reasonable stocking in the later period.

For traditional enterprises, dual 1 1 active products should not only improve profits, but also avoid differentiation from offline counters and avoid conflicts; This requires us to rationally position the double 1 1 product and find out the product scheme that weighs the pros and cons.

Third, reasonable stocking.

According to the product positioning and the expected sales volume during the activity, the dual 1 1 products should be properly stocked;

With the arrival of "Golden September and Silver 10", the orders of subsequent factories will increase sharply, and the regular production cycle of 15 days may be delayed to 20 days or even longer. If we put all the double 1 1 orders in 1 month before the start of the activity, the time will be far too late. Double 1 1 activity plan

So we need to know the sales volume of double 1 1- in advance.

Roughly estimated, before 10 and 1, about 60% of the estimated sales will be stocked; After 10 and 1, we will make a second estimate according to the current sales situation, old customer base and traffic growth trend, and then complete the remaining estimated stocking quantity within one month. In this way, on the one hand, shortage can be avoided, on the other hand, inventory backlog can be avoided. Double 1 1 activity plan

Fourth, rational promotion &; Workshop preheating

1, rational promotion

It is mentioned in the commodity price requirements of Shuang 1 1 that during the period from September 15 to 10/0, the price of live commodities must be less than or equal to 10% of Tmall's lowest transaction price.

According to the price requirements of the above-mentioned double 1 1 activities, in the next period of time, it is best for stores to participate in the products of double 1 1 instead of participating in discount promotion activities such as bargaining and daily specials, so as to avoid that the price of double 1 1 activities is too low to exceed their own. Even some merchants can't stand the requirement of the lowest price, and the popularity of the store is off the shelf, which causes them to lose huge search traffic on the day of the event; —

Shops should have enough profit margin for their main products, so it is unprofitable to give a 10% discount on the historical lowest price of double 1 1. With a certain profit margin, we can provide consumers with better pre-sale, mid-sale and after-sale services.

2. Workshop preheating

Since mid-August, I have observed that some merchants have started to warm up this year's double 1 1 in their stores, and they have used the forms of collecting cash coupons from stores and grabbing a limited number of large coupons for free to warm up the double 1 1 activities, which is helpful to accumulate popularity for their stores in advance and avoid "face-to-face battles" with many sellers on the eve of the event.

Fifth, create a popular explosion in the store

Creating a popular explosion shop plays a vital role in the drainage of double 1 1 activities! According to the case analysis of many merchants who have participated in the double 1 1, except for the main venue of the category, the traffic of the branch venues of some hypermarkets only accounts for about 10% of the whole store traffic, and more traffic comes from natural search; This is also the habit of buyers to shop.

Gym Activity Planning Part IV (1) Reasonable Pre-sale Plan

It should include pre-sale overall process plan, pre-sale management system, pre-sale sales plan, pre-sale standard speech, pre-sale performance assessment and other related implementation plans.

(b) Promotion and selection of appropriate media

The external influence and information of enterprises are carried out according to relevant media, which is directly related to the survival and development of enterprises. Media can be roughly divided into:

1, print media

Mainly newspapers, magazines and related printed matter.

2. Electronic media

Mainly TV, radio and Internet.

3. Corporate activities

Mainly to professional activities, public welfare activities, publicity activities.

4. Member influence

Mainly refers to the communication ability of club members.

The choice of media must be related to the enterprise purpose, business scope and service target set by the company, mainly considering whether the professionalism, influence scope and influence crowd of the media are consistent with the enterprise's expectations.

(3) Organize members to visit the club.

The main process is promotion-booking-tour guide-discussing the significance of fitness-booking the first fitness time-follow-up.

1, promotion

Including market research, activities, roadshows, DM orders, friend introductions, self-seeking information and other methods to accumulate customer contact information.

Step 2 make an appointment

Say hello, set the tone, and pay attention to telephone conversation skills.

3. Tour guide

In order to let people know more about the fitness center, the member staff should take the initiative to guide the guests to visit the open area of the fitness center, and pay attention to the following points when visiting:

(1) Before the visit, guests should be asked to fill out a "Guest Basic Information Questionnaire". If the guest raises an objection, it should be stated that "it won't take up too much time (just a few minor questions), and the purpose of filling in this form is to suggest that you provide more suitable services or training methods according to your specific situation".

(2) Visits should follow a predetermined route.

(3) Tour guides should walk in front of the guests.

(4) When introducing parking, the guide personnel should stand in front of the guest's left, and keep a proper distance. When introducing the venue to the guests, you should hold out your left hand and mark the target with your palm, not your finger.

(5) When passing through the door, open the door for the guests now, let the guests go first, and then follow.

(6) Spend more time in places where guests are interested.

(7) Be steady, don't panic, and don't look at your watch.

(8) If the guest's shoes do not meet the requirements, please replace them with shoe covers.

(9) Guests are not allowed to take photos in the fitness center without the permission of the manager.

Strive for the first visit to ask for sales, and provide preferential prices or promotional materials to potential members.

4. Discuss the meaning of fitness and give the price.

Actively and enthusiastically communicate the benefits of fitness to the guests, actively guide the guests to think about the relationship between health investment and health, and clearly explain the prices of various services of the club at an appropriate time, and at the same time explain the cost performance.

5. Specify the first exercise.

When accepting new members, we should take the initiative to understand the needs of customers and agree on the time for the first exercise at the most suitable time for customers. It is worth noting that responsible recognition is to tell customers the best exercise time responsibly, and at the same time, respect customers' schedules and wishes. When the guests feel the need for fitness, contact them to participate in fitness activities as soon as possible.

6. Follow-up after exercise

Get the feedback information of members or potential customers after the first exercise in time and analyze it. If there are problems in the process of fitness, we should answer them in time and strengthen our fitness belief. After your guests become members, you still need to contact them, make them feel that you are their friend, and let them integrate fitness into their lives.

(4) Pre-sale management

1. Standardized implementation and management of pre-sale scheme.

2. Standardized management of pre-sales personnel.

3. Target management of pre-sale plan.

4. Solve and adjust the problems in the pre-sales stage.

5. Work preparation before commissioning.

Gym activity planning scheme 5 I. Activity theme

Love each other and love Tanabata best.

Second, the activity time

X month _ _ ——x month _ _

Third, the planning theme

1, Valentine's Day, from the caliber of communication to the organization of activities, rests on the feelings of husband and wife.

2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.

Four. Activity content

Love each other, love is Tanabata —— "Me and My Love" (X _ _—X _ _) large-scale solicitation activities

Remember your first photo? Do you remember the promise you made in front of your relatives and friends? _ _ The large-scale solicitation of "Me and My Lover" kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises. Afterwards, the wedding time will be arranged according to the date of photo shooting.

The earliest five wedding photos, the owner of each photo will get a beautiful gift worth _ _ _ yuan;

The earliest marriage promises were five, and the owner of each promise rewarded a beautiful gift worth _ _ _ yuan.

Photos (made into a booth after collection, and the original photos will be returned to me)/Promise to be signed by customers by hand, made into a booth, and displayed at the gym activity site.