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In fact, Disney has been doing an exploration since "Frozen", and now with "Moana", the audience has got a satisfactory answer. "Moana" completely subtracts from the commercial animation model in recent years, and multiplies the theme of exploring the true self.
The protagonist Movana’s parents are still alive and she also has two pets: a pig and a stupid chicken. This film could have been a "family trip", but under the constraints of the subtraction rules, only one stupid chicken was retained to add laughter. Of course, Movana also had companions on the road who also had the same purpose of "seeking the true self" - Demigod Maui. In addition, apart from the main plot of helping Maui find the staff and returning the gems, the audience did not feel too much of a lively atmosphere.
In terms of theme, the two protagonists Movana, Maui, and the villain Vulcan also act under the theme of "seeking the true self", and the plot promotes the role of the grandmother, which does not help Movana. Vana makes choices, but pushes Movana to strengthen her inner beliefs. Even compared with "How to Train Your Dragon", the plot of the family relationship between father and son, the fierce pursuit of the villains, and the love between the male and female protagonists have all been slimmed down.
Disney's musical and dance films are often very classic, from the action and music of "Snow White and the Seven Dwarfs" and "Cinderella" to the combination of pure sound and picture in the "Fantasia" series , as well as "The Little Mermaid", "Mulan", "Frozen" and other operatic techniques of singing and dancing to advance the narrative, all prove Disney's world dominance in such films. Combined with the theme of "Searching for the True Self", "Moana" also adopts the narrative technique of song and dance. The appeal of the song multiplies the impact of the picture, directly hitting the audience's heart. The kind of shock cannot be achieved by the picture alone. .
Movana took advantage of her grandma's critical illness to sneak out and go sailing, and strengthened her determination by singing. When she sang deeply, her grandma passed away and turned into a blue stingray crossing her boat. Heading into the distance. The sound was high-pitched, the images were stunning, and the audience had tears in their eyes. And this is a technique that Disney has explored over a hundred years and is difficult to copy. It is also a two-dimensional expression of "time" and "space" in the silent animation period, achieving a higher dimension.
If "Moana" is so good, isn't its competitor "Fantastic Beasts and Where to Find Them" even better? In fact, this is not the case. "Fantastic Beasts" did half-feed the hungry and thirsty "Hawthorne fans". At the same time, the first part of the five-part "Fantastic Beasts" series received more reviews: It is indeed a bit bland, and I look forward to the follow-up. Performance! So why did "Moana", the top box office hit in North America, become acclimated to China?
First, animated movies have never been the first choice for adult audiences compared to live-action movies. Maybe some viewers treat the two types of films equally, but in fact, most viewers believe that cartoons are made for children. And this was well reflected in the box office in the first week of release.
Secondly, the publicity of "Moana" was really not adequate, unlike "Frozen" when the overwhelming number of cover videos of various theme songs spread virally, even at bus stops on the roadside. There is no such video on the billboard. Maybe winter really doesn’t go well with this beach.
Thirdly, no matter how much I say, it is the theater arrangement that is behind the scenes:
Finally, I sincerely hope that everyone will forward this article so that more people can enjoy "Oana" in theaters. edge".
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