Nike

DUNK's original intention is actually a pair of basketball shoes with good adhesion to the ground. For Nike, DUNK is definitely a pair of cross-century shoes with simple design and low technical content. According to the technical content, people often think that the dunk without air cushion is the most primitive one. But in the correct order, 1983 Nike launched Air to defeat its old rival converse.

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1

(The first pair of air cushion shoes) made them win a great victory in the market, and the stock also climbed steadily. However, in 1985, Adidas made a comeback and the market of sports products changed greatly. Nike faced the worst financial crisis in history, and its share price fell by more than half in the same year. At this time, in order to reverse the decline, Nike made an action that later affected the world, and invested heavily in signing Michael, the super newcomer at that time.

Jordan, air

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One is a prototype, and the first pair of signature shoes air is designed for him.

Jordan

1. Soon all the top school teams strongly demanded their own team shoes, which is also the reason why Dunk appeared later.

dunk

Someone:

First, sew "NIKE" on the tongue of SB shoes.

SB "logo, and the logo on the tongue of ordinary dunk shoes is" NIKE ". In addition, "air"

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The symbol of "I" is "Nike"

Air. "

Secondly, the tongue. The tongue thickness of SB dunks is usually several times that of ordinary dunks. This is to protect the skater's ankle. As for shoelaces, ordinary DUNK uses wide textile shoelaces, while SB uses thick shoelaces.

Third, look at the insole inside. Ordinary dunk insoles are printed with the words "NIKE" and its swoosh.

The logo "LE" is printed on the insole of DUNK of logo.LE Different from the first two, all the insoles of SB shoes are printed with wear marks similar to footprints. "NIKE" is printed on the heel with wear marks.

SB”。 In addition, there will be two attached Zoom under the insole of SB shoes.

Air. This is naturally for the sake of comfort and safety.

Fourthly, the outsole edge of SB shoes has more than ten grooves. In fact, other skateboarding sports shoes such as D.C. and Timberland also have such grooves. This design is mainly to facilitate the action of jumping up and lifting the skateboard head with the sole of your foot when playing skateboard. The original dunks generally didn't have such grooves.

Finally. dunk

There is usually a knitted logo on the outside of SB heel, which involves a deeper problem, that is, major street brands cooperate with Nike to launch SB system.

air

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1:

1982 Nike designer Bruce

Kilgore designed the first AF 1. At that time, six basketball players were selected to endorse the shoes: Moses? Malone (Moses)

Malone), Michael? Cooper (Michael

Cooper), Jamal? Wilkes (Jamal

Wilkes), Bobby? Jones (Bobby

Jones) and Mitchell? Thompson (Michael)

Thompson) and Calvin? Knight (Calvin

Natt), they are carefully selected defense experts, and they brought this basketball shoe to the world. Classic poster, tough stance, Malone and his partners showed the six elements of AF 1 success: grandeur, persistence, transcendence, heroism, coherence and purity.

New york and Philadelphia versus air.

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The success of 1 is crucial. I-95 Expressway Corridor has become a huge network like the Internet, which transmits sports and cultural information to every stadium and block in the city. Baltimore once occupied a very special place. There are three retailers in Baltimore, called "Sanyou", in Air.

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After the first launch of 1, they asked Nike to launch Air again on 1984.

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1。 Through the innovation of color matching, downtown area

Locked cabinet

Room, Cinderella

Shoes and the legendary Charlie

Rudo's

In Baltimore, sports seized the urban teenagers' desire for fashion and helped AF 1 start a new journey.

Through the history of these three kinds of shoes, we can see that DUNK belongs to relatively backward shoes, but it has epoch-making significance in the history of Nike. As a special skateboarding style, SB is good at cooperating with celebrities and special events, with high price and advanced technology. Especially the Lickitung of shoes and the air cushion of insoles, are very comfortable to wear and play a protective role in skateboarding activities. The most special thing is that SB will not be put on the shelves in any Nike counters and specialty stores around the world. AF 1 is a classic among the classics, and it has been enduring since 1982, although the technology of AF 1 is only 3/4 of the air in the back palm.

The air cushion on the sole does not affect its popularity. Now NBA star Rasheed Wallace still wears AF 1.

Hey, campaign.