The fifth day of May is the annual Chinese traditional festival, the Dragon Boat Festival. Many businesses will hold some promotional activities during the Dragon Boat Festival holiday. The following is the "Dragon Boat Festival activities for 4S stores" that I have compiled for you. "Planning Plan" is for reference only, I hope you like it! Please click to view more details. 4S store Dragon Boat Festival activity planning plan 1
Activity purpose:
Holding Dragon Boat Festival promotion activities can increase car sales, increase interactive communication with consumers, and also promote the car Brands, through Dragon Boat Festival promotions can potentially increase users' confidence in buying cars and promote transactions.
Activity theme:
"Zong" brings love to the Dragon Boat Festival, and "benefit" gathers xx!
Event time:
June 20-22
Purpose of the event:
1. Improve the loyalty of customers in the store
2. Increase interaction with customers to promote customer relationships;
3. Increase communication opportunities and understand customer needs;
4. Increase potential customers Buying confidence and promoting transaction.
Target customers: Fixed insurance customers.
Activity content:
Enjoy the gift of entering the store
Customers who enter the store and leave information will receive Dragon Boat Festival sachets.
Enjoy thrilling and on-site "flash sales"
A special model is launched every day, shocking promotions and unprecedented benefits. Purchase additional products at the same time and enjoy a 20% discount on the special price.
Enjoy the “WeChat Fun”
Take photos and forward them to WeChat during the event: Collect 30 “likes” and receive a 500 yuan car purchase coupon or an exquisite Dragon Boat Festival rice dumpling gift box.
Enjoy the "Matchmaker" Award
If an old customer is successfully referred during the event, you will receive a super gift (one routine maintenance + a 500 yuan renewal voucher or a 600 yuan fuel card) open).
Enjoy the mysterious gift
If you buy a car during the event, you can get a great value gift—free air conditioner to keep you cool!
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Activity content:
(1) Customers who enter the store and retain information can participate in the scanning code and receive gifts; (Scan the store's WeChat public platform and follow it, and you can receive a sachet as a gift.)
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(2) Customers who enter the store can participate in the WeChat red envelope grabbing activity;
(3) Customers who enter the store can participate in the watermelon eating game. The one who eats the most watermelons within the specified time wins. Receive a car power supply.
(4) Customers who enter the store can enjoy the performances carefully prepared by our store;
(5) Customers who order cars in this event can participate in the 15-second cash event. You can also receive a Dragon Boat Festival rice dumpling gift box.
Preliminary publicity:
Online promotion:
Promote this event every day on Autohome and WeChat;
Offline publicity:
Carry out 1-2 street sweeps and outreaches in the early stage of the event to promote the event and increase the number of visitors;
Invitation methods and goals:
p>The invitation target is 30 batches of about 35 people. If not completed, a negative incentive of 10 yuan/batch will be given
Invitation skills:
Telephone invitation:
Hello Mr./Ms. XX! I am xx, the sales consultant of xx4S store. Our store will hold a "Zongzi" Love Dragon Boat Festival at 16:00 on June 20th, and "benefit" will gather at xx! xx cars will have a refreshing event, where all models will have huge discounts and exquisite gifts will be given away. We sincerely invite you to come and appreciate it.
SMS invitation:
Hello Mr./Ms. XX! I am XXX, the sales consultant of xx4S store. Our store will hold a "Zong" Dragon Boat Festival at 16:00 on June 20th, and "benefit" will gather at xx! xx cars will have a refreshing event, where all models of the car series will have huge discounts and exquisite gifts will be given away.
If you forward this text message on WeChat and collect 30 "likes", you can come to the store to receive a Dragon Boat Festival gift box worth 100 yuan. The quantity is limited, first come first served! Registration hotline: xxx, address: xxx. We sincerely invite you to come and taste. 4S store Dragon Boat Festival activity planning plan 2
1. Activity overview:
xx Car Sales and Service Co., Ltd. is affiliated to xx Co., Ltd. and is a complete vehicle manufacturer that operates a full range of xx brand cars xx brand 4S store for sales, spare parts sales and after-sales maintenance services.
Since the third anniversary of the establishment of the xx** 4S store, it is like a galloping horse, radiating infinite vitality. High-quality products, high-quality services, and high-grade life are the goals that all xx people have been pursuing, and they are the direction and goal of their continuous efforts.
In order to repay all the new and old customers for their support to the store in the past three years, xx**4S store takes this opportunity of the third anniversary store to organize this true feedback and car club self-driving tour event.
2. Event time:
Dinner event: 18:00---20:00 pm on June 17, 20xx
Self-driving tour event: 20xx June 18-19, 2018
3. Activity location: xx**4s store
IV. Activity theme: "Dragon Boat Festival xx quality thanks xx three years of gratitude"
5. Purpose of the activity:
Increase the visibility and reputation of 4S stores; promote product sales;
Improve the brand influence, industry visibility and awareness of xx series models degree, promote automobile culture, enhance corporate image, and consolidate consumer loyalty to the brand.
Strengthen awareness of service competition. Strengthen competitive awareness based on continuous learning and comparison with competing brands, so as to improve market and brand competitiveness and make ourselves more perfect.
6. Significance of the event
To establish a good brand in the automobile industry, and to build a large-scale and professional information platform, communication platform and trading platform. Improve the brand influence and market competitiveness of the xx car series and consolidate consumer brand loyalty.
7. Target audience: new and old users, VIP customers, political leaders, car club members, etc.
8. On-site layout:
Stage setting instructions:
The stage uses black or silver materials as the main color, showing the concept of technology and innovation. A circular rotating stage was built, and the live lights and smoke were used to create a dreamlike effect in the show.
Decoration at the entrance of the party 4S store:
A bow-shaped entrance is built with garlands, and neon fonts "xx** 4S store third anniversary celebration" are installed on it. A red carpet is laid on the floor and connected to the guest channel.
The color and layout of the venue
Fully reflect the good corporate culture and advantages of xx, forming a distinct and relaxed venue atmosphere. Decorate the venue with thick and deep tones to increase the liveliness of the environment and atmosphere.
Stage design
Use dark carpets as a laying to set off a special atmosphere.
Backboard
Using xx’s corporate LOGO as the stage backboard, it directly displays the corporate strength and corporate culture.
Atmosphere matching
A balloon arch was set up at the door, with "xx**4S Store Third Anniversary Celebration" attached, and the scene was decorated with balloons, bouquets, etc. to match the joy of the day's event.
Sign-in table
Decorate the sides and table of the sign-in table. Place flowers and guest signature books on the table. The sign-in book is used to check the attendance of guests.
Guest channel
Set up a guest channel for the party. The guest channel is paved with two rows of flower baskets and a red carpet. Build small steps at the end of the passage.
Tables and chairs
It is appropriate to place them so that the entire audience can see the stage.
Cold meals and desserts
Place cold meals and desserts at the event site for guests to eat.
Host
Invite two knowledge-based hosts to fully mobilize the emotions of each guest with their witty, wise and flexible style to achieve a relaxed, active and compact atmosphere .
Videography
Videography of on-site activities, recording the highlights of the entire event, and keeping the video data as raw data for future use in television or film and television advertisements.
9. Creating the atmosphere of the event:
Music
Chapter One: Innovation·Leap
The following is exciting music As a lining, it symbolizes the glorious journey of xx** 4S store and the corporate purpose of continuous innovation.
Chapter 2: Technology·Inspiration
The music is mainly light and soft music, allowing the audience to feel the xx corporate creed and service concept while listening quietly.
Chapter 3: Passion and Touch
The background music is mainly dynamic and cheerful music, creating a warm and cheerful festival atmosphere at the venue. So that every on-site guest can feel the enthusiasm of xx people.
Smoke and lights
During the performance and party, they enhance the atmosphere and increase the appeal of the party. Based on a large number of conventional lights and computer lights, large laser lights are used to create dazzling on-site special effects, reflecting technological elements.
10-story cake tower
Specially customized 10-story cake tower. During the "touching" climax of the third chapter of the event, the cake tower and champagne tower were launched on site, and leaders were invited to cut them. During the cake ceremony, guests *** toasted to celebrate the third anniversary of xx**4S store.
10. Invited Personnel:
Regional Manager of xxXX District
General Manager of xx**4S Store
Media Leader
Media reporters
Estimated number of people: 150-200 people
11. Event execution arrangements:
Event warm-up period (15 days before the celebration)
Draft invitations to guests and send out invitation letters to invite them to participate in the celebration activities. At the same time, all materials for the event will be produced and confirmed to fully pave the way for the success of the event.
Activity execution period (5 days before the celebration)
During the activity execution period, all materials and link settings will be confirmed and executed to strengthen the control of activity execution and ensure the success of the opening activities Finish. The excellent quality and perfect service system of the xx car series can be reflected in both the internal and external packaging. During this period, media and other forms of publicity and momentum will be carried out.
The climax of the event (the day of the celebration)
During the execution of the event, a series of German-style music and dances will be performed, which will help improve the corporate brand image and spread the corporate image and language of integrity. program to establish intuitive and passionate connections with honest customers. After the event, relevant media will conduct special reports on the event.
This article introduces the relevant information of the xx series of cars and the third anniversary celebration activities of the xx** 4S store.
Newspaper soft article:
Three years of hard work, three years of stability, three years of innovation, and three years of glory.
Since xx entered the ** market, we have experienced three years of hardship + stability + innovation = brilliant three years.
In order to thank new and old customers for their support and love for our store in the past three years, our store takes this third anniversary to hold this car club self-driving tour event, and there will be a big gift package. For details, please Call: 029-********
Title: "XX quality thanks to Xi'an for three years"
Xi'an Music Broadcasting on *month*--*2017 Introduce the relevant information of this celebration.
Broadcast script: (FM93.1 Xi'an Music Radio, hourly advertising, 09:00-20:00, 15S advertising)
**xx4S store, in order to reward new and old customers For the three years of support, care and love for our store, our store takes advantage of the third anniversary celebration to hold this car club self-driving tour event, with generous gifts. The number of places is limited, so don’t miss this opportunity. For details, please call: 029-**** ****.
Follow-up reports:
Soft news reports on xx Traffic Radio, xx Travel Radio, and xx Music Broadcasting on x, month x, 20xx
Thirteen. Activity Process ：
Interpretation of the theme of the party
14. Effect evaluation:
Expand the influence of this event in a short period of time, thereby increasing brand awareness and the influence of dealers force.
Collect information about potential users and establish a potential customer database. 4S store Dragon Boat Festival activity planning plan 3
1. Purpose of the event:
1. Take the "Dragon Boat Festival" as an opportunity to further promote the overall image of the company by planning a series of activities. Improve the visibility and reputation of the company;
2. Through the three-day Dragon Boat Festival holiday, maximize the flow of people, increase popularity, and expand the sales performance of the store;
2 , Activity theme:
Zongqing Dragon Boat Festival xx sends nine gifts
3. Activity time:
May 29, 20xx - June 20, 20xx
Four. Design of promotion content:
1. First gift: free gift when entering the store
There is no need to shop, just enter the store and you will get a gift. During the event, all customers who register in the store with a single page can receive a free exquisite gift. Promotion description: The number of gifts distributed during the event is limited to the first 30 consumers who enter the store (estimated to be 300 in 10 days). Merchants can make their own choices, and it is recommended that merchants use mooncakes instead of gifts before the Dragon Boat Festival.
2. Double gift: Dragon Boat Festival special offer
Shocking price, xx Youyue model xx yuan/car, xx200 model xx yuan/car (two special price cars are launched, Not participating in other gift and service activities), purchase limit is 10 vehicles per day. This quantity is for reference only, merchants can apply according to their own circumstances.
3. Triple gift: Dragon Boat Festival reunion gift (except for special-priced cars)
Zongzi is an indispensable gift for Chinese people to symbolize reunion during the Dragon Boat Festival. xx merchants can cooperate with some supermarkets and The store negotiates to give out rice dumplings as gifts when buying a car, and check out after the event. It can also be determined by the merchant himself depending on the situation. The grade of mooncakes should not be too low. Try to keep the grade of mooncakes within the profit range, and send rice dumplings according to the low-profit models in the store.
4. Fourfold gifts: luxury gifts for car purchases (except for discounted cars)
Different gifts are set up according to models in different price ranges. The higher the price, the greater the profit. For customers who purchase high-end models, a luxury gift package will be given within the scope of guaranteed profits. The gift package can be freely combined into multiple different gift packages from beach chairs, shopping baskets, pumps, anti-theft locks, helmets, induction cookers (purchased by the merchants themselves), etc.
⑴High-end price models (such as Princess Ma Eight Generations, xx Xiyun, Zhuifengma, Jinyue, xx Hongyun, etc.) will receive a luxury gift package! Gift suggestions: beach chairs, shopping blue, pumps, anti-theft locks, helmets, induction cookers;
⑵ Mid-to-high-end price models (such as xx Dream Chaser, xx Jinchi, Princess Horse Fifth Generation, Shuangxi Horse, xx Wind Rui, xx300, xx700, etc.) will receive a free gift package! Gift suggestions: beach chairs, shopping blue, pumps, anti-theft locks, helmets;
⑶ Mid-range price models (such as xx Fengxing, xxA Dream, Sunshine Horse 3rd Generation, Good Luck Horse 2nd Generation, Golden Eagle Horse, etc. ) gift suggestions: shopping blue, pump, anti-theft lock, helmet;
⑷Gift suggestions for mid-to-low-end price models: pump, anti-theft lock, helmet.
5. Five-fold gift: Dragon Boat Festival red envelope gift (voucher attached)
All Dragon Boat Festival red envelope gifts will be distributed on time at 10 a.m. and 16 p.m. every day during the event. Red envelope gifts range from NT$50 to NT$200, and red envelopes are distributed from NT$200 to NT$50 on a first-come, first-served basis.
6. Six-fold gift: Dragon Boat Festival cash gift (except for special-priced cars)
During the event, consumers who purchase regular-priced models can participate in the cash grab once by presenting their car purchase invoice or receipt. . The cash capture documents are valid on the same day. For the documents of customers who have already captured cash, the person in charge of the prize capture will mark the words "the prize has been captured, this order is invalid".
Remarks:
It is recommended that merchants in this activity can also use this activity when selling cars. First, the cash payment is not much, and second, it is easy to establish a reputation.
7. Seventh gift: Thousand yuan depreciation gift (except for special-priced cars)
All car users (regardless of whether they are xx car users or not), during the event, with their ID cards and old cars Take your car purchase invoice to a specialty store to enjoy the trade-in discount: old cars and motorcycles can be discounted to a certain price, which can be offset against the cost of car purchase. The highest discount can be directly exchanged for a car (specified model) without any difference. Within the profit range, you can also give them some exquisite small gifts.
Note: The source of used cars provided by consumers is from regular channels, otherwise they will not enjoy the trade-in preferential activities
8. Eightfold gift: lucky draw surprise gift
Company application Organize a large-scale tourism and cultural event "xx Car Flying Over Hukou Falls of the Yellow River". It was approved by the xx authorities on July 30, 20xx. At the same time, in order to give back to consumers for their love and support for xx cars over the years, this large-scale car purchase lottery was specially held on the occasion of the Dragon Boat Festival.
⑴Every consumer who purchases a car during the event can participate in a lucky draw;
⑵Lottery details:
Place the ping pong balls numbered 1 to 6. In the opaque box, after drawing a number, put the ball with this number into the box and draw again. A group of 6 balls will be drawn, that is, one draw is completed; each person can only draw once; customers are not allowed to watch during the draw. in the box, otherwise it will be invalid and will not be redeemed;
⑶ This lottery has 6 levels of rewards, the specific settings are as shown in the table below.
Award Setting Table
Award Level Winning Conditions Award Quota Prizes
Grand Prize 6 61/day***3 free cars for 3 places ( Designated models)
First prize: 6 1s, 6 2s, 6 3s, 6 4s, 6 53s/day ***9 places will be refunded 75% of the car purchase price
Second prize: 5 identical numbers 5 times per day ***15 places will be refunded with 60% of the car purchase price
Third prize 4 identical numbers 10 times per day ***30 places will be refunded 40% of the purchase price of the car
The fourth prize will be an unlimited beach chair for 3 people with the same number
The fifth prize will be a shopping blue bag for 2 people with the same number and an unlimited number
9. Nine-fold gift: Sunshine service gift (after-sales preferential service card is attached)
All new and old users of xx cars can come to the store to enjoy free cleaning during the "Double Festival" promotion period , waxing and other maintenance services. And you can receive a xx after-sales maintenance service card worth 50 yuan.
During the event, consumers who purchase cars can enjoy: within one month of purchasing the car, if any non-human problems occur, the merchant will unconditionally refund 10% of the purchase price. Merchants need to register the car purchase date, amount, model, validity period, etc.
It is recommended that merchants can also provide other services as needed. For example, consumers who purchase a car during the event can get a free replacement of headlights, lifetime replacement of brake cables and other parts that are not easily damaged during riding, to build up popularity and build image.
5. Specific preliminary publicity plan:
1. The distribution of color pages can be continued from 6 to 7 days before the event until the end of the event.
First determine the distribution personnel and provide them with necessary training so that they can correctly understand various matters of the activity. This includes time, location, theme, promotions, information on how to distribute promotional gifts, etc. In order to achieve wide publicity coverage, information must be conveyed accurately and effectively. Those with conditions can enter residential areas and communities for distribution and publicity.
2. Posters: 7 to 8 days before the event, paste posters next to squares, streets, and communities with relatively large flow of people. Poster content includes time, location, and promotional gifts and activity content that can attract consumers.
3. The rolling subtitle preview of the TV media will be promoted from 6 to 7 days before the event until the end of the event. This publicity method is temporary and concentrated. Mobile subtitles should be used on local mainstream TV stations and TV stations with higher ratings to ensure the widest spread of information.
4. Newspaper soft articles also have a wide audience in various places. Promotion should start about 7 days in advance, and strong continuity is required, at least three to four times every other day within a week. Information can also be conveyed very well from this aspect, and it has high credibility and is deeply trusted by some consumers.
5. During the event, road shows may be held if conditions permit, and performing arts companies may be invited to organize theatrical performances at the entrance of the store during the event to attract popularity. You can also organize your own performances.
6. TV advertising: Start promoting 6 to 7 days before the event until the end of the event. You can choose it for qualified merchants. It has the advantages of wide audience, great influence, influential communication channels, etc. It is also easy to explain the content of the activity.
7. SMS promotion: Use SMS as a platform to promote activities through mobile companies; send information about the Dragon Boat Festival and Dragon Boat Festival-related activities to old customers. During the event, we will provide free car maintenance to old customers and tap potential customers at the same time. consumer.
8. Combined with the actual local conditions, other effective methods can also be used for publicity. For example, during the event, you can play open-air movies, invite waist drum troupes, gong and drum troupes, cartoon mannequins to parade through the streets, and car parades for publicity, as long as they can heighten the festive atmosphere of National Day and the Dragon Boat Festival and achieve the purpose of widespread publicity.
6. Terminal layout suggestions:
1. Traditional methods such as arches, colorful flags, carpets, hanging flags, balloons, roll-ups, and flower baskets can be used. The momentum must be large, such as multiple arches lined up, etc., in order to truly create an atmosphere. At the same time, the placement of gifts should also be impressive and the pile should be large, giving the impression that there are many gifts and they are valuable. The purpose of forms such as waist drum troupe and open-air movies is to attract the attention of customers who come to visit and to accurately find the location; it is also a supplement to the creation of on-site atmosphere.
(1) Surrounding blocks: Post signs on adjacent streets and urban main roads. The design and production of hanging flags, banners, etc. are based on the theme of the traditional festival "Dragon Boat Festival" and the Dragon Boat Festival to set off the festive atmosphere.
(2) Outside the store: A red lantern hangs above the main entrance. Design and produce themed window advertisements for the Dragon Boat Festival and the Dragon Boat Festival to increase the festive atmosphere of the festival;
(3) Display a knife flag with the company's LOGO outside the door, set up a large arch outside the door, and set up a large Use a themed exhibition board to publish the event theme or put up posters, and decorate the door with balloons and bouquets. The planning department provides design templates for posters, and merchants can organize and fill in and post them during activities.
(4) The store environment should be carefully designed. During the event, the flow of people will be relatively large. Corresponding adjustments should be made to this event. It should be clean and spacious. In particular, the counter must be eye-catching, clean, generous and decently arranged.
(5) In-store:
Set up a reception desk clearly marked with xxLOGO at the door. If conditions permit, greeters and shopping guides can be set up. Set up a guidance system and set up signboards clearly showing the company's logo.
During the Dragon Boat Festival, there is a large flow of people. Rest areas should be set up in relevant areas of the store, staffed with service personnel, and distribution of gifts and promotional materials. A business promotion stand is set up at relevant locations in the store, displaying relevant gifts and promotional materials, and providing consultation services.
2. Specific details
(1) Place printed forms and pens at the gift distribution area, and register some personal information of the purchaser (name, work unit, home address) , contact number (customers are invited to fill in after receiving the gift) to facilitate return visits.
(2) xx Auto’s promotional materials, single pages of the event content and other relevant materials must be fully prepared.
< p> (3) Staff are required to dress uniformly to avoid inconvenience caused by being unable to find their own person when there is a large flow of people.(4) It is recommended that the store be equipped with speaker facilities, but the sound should not be too loud to avoid causing noise. .
7. Publicity Cost Budget
1. TV advertising cost: Yuan.
2. Banner design and production cost: Yuan.
3. Printing cost of hanging flags and posters: Yuan.
4. Printing cost of promotional flyers: Yuan. 5. Promotional gift cost: Yuan. Planning Plan 4
1 "Dragon Boat Festival Rice Fragrance" Car Appreciation Party
It is best to hold this kind of event in advance and the time can last for several days.
Generally, car 4S stores will prepare their own brand of rice dumplings. For example, they will put their own store's advertisement, contact information, etc. on the outer packaging. We will also take this opportunity to promote gifts and other promotions.
For example: The xx4S store will hold a "Dragon Boat Festival Fragrance of Rice" car viewing party from now until the 16th. Customers who come to the store, regardless of whether they look at cars, order cars, buy cars, or test drive, will receive rice dumplings. One gift box.
2. Self-driving tour during the Dragon Boat Festival
Self-driving tour during the Dragon Boat Festival is suitable for short-distance travel, because the Dragon Boat Festival is a water festival, and it is not suitable for long-distance outings when it rains. All you need to do is make a neat convoy tour in urban areas and suburbs.
Case: On June 15, 20xx, xx4S store organized a self-driving tour fleet consisting of 6 Swifts and 6 Antelopes to go on a self-driving tour at the "xx Natural Underground Gallery"! The 4S store hires a tour guide, who is responsible for scenic spot tickets, parking fees, and arranging meals at noon. In the afternoon, he goes to the 4S store for exchanges and discussions, distributes brown letters, and celebrates the Dragon Boat Festival together!
3. 4S store Dragon Boat Festival lucky draw
All customers present can participate in the lucky draw. For such activities, it is necessary to inform them in advance and do a good job of publicity. If you can join as a group, you will get more discounts.
Case:
1. Every customer who comes to the store on May 28th will receive a free rice dumpling. Those who test drive will have the opportunity to receive exquisite gifts. Customers who order vehicles can not only enjoy preferential vehicle prices, but also participate in our company's lottery activities to win the second major prize.
2. During the event, customers who visit the store can taste rice dumplings!
3. Customers who come to the store can join the fun quiz competition and get gifts. ——xx Automobile xx4S Store——Looking forward to your visit!
4. Zongzi-making activities
Automobile 4S stores hold such activities mainly to promote corporate culture, shorten the distance with customers, and through such activities to tap potential customers and promote make a deal. This type of activity is more suitable for customers who have started a family. You can bring your children and other family members to participate in the activity.
4S store Dragon Boat Festival activity planning plan 5
Flowers bloom in pinellia, the Dragon Boat Festival is full of passion, and the Dragon Boat Festival indulges in the "price" day. xx Auto 4S store will be on June 20th to June 22nd, 20xx We will hold a group-buying event with the theme of "Enjoying Life with Passionate Love" in the exhibition hall. During this period, customers who enter the xx automobile showroom to order the full range of xx brand models will not only enjoy the lowest price discounts in the city, but also receive the products carefully prepared by us for you. With multiple gifts, xx Auto’s gratitude to customers starts with you!
1. Intention deposit: Registered customers need to pay an intention deposit of 100 yuan
2. Attendance gift: Anyone who comes to the site to book a car on the day of the event can receive a delicious rice dumpling
p>3. The price of the Dragon Boat Festival Thanksgiving discount will be announced on site, and the low price for group purchases will be achieved in one step
4. For each additional on-site order, the price of the car ordered by the customer will be reduced by 50 yuan< /p>
5. Customers who book a car on-site have the opportunity to double their 1,000 yuan deposit
6. Customers who book a car can participate in a round-robin lottery