For about 20,000 yuan, there are a few mainstream brands that I can think of:

Swatch Group’s Longines and Radar;

Richemont Group Montblanc and Baume & Mercier;

Tag Heuer from LVMH Group;

Tudor from Rolex Group;

Independent brands Nomos, Movado, Maurice Lacroix, and Ruibao Table etc.

Under normal circumstances, we all recommend buying brands from large groups. Why do you ask?

Large groups have deep pockets and operate as a group, so resource integration is better. Even for entry-level products worth around RMB 20,000, after-sales service channels are relatively convenient, while small Brands are easy to buy, and official after-sales service is almost non-existent.

Think more about Longines, Montblanc and so on. Especially Montblanc

Many of the new Montblanc watch series released at SIHH 2019 are inspired by the profound history of the Minerva watch factory: such as the 1858 series and mountaineering outdoor sports, the new star series and historical pocket watches, time Walker series and racing timing.

Four new Montblanc Star collection watches: two Nicolas Rieussec chronographs and a new interpretation of the calendar automatic watch with unique Roman numerals. and full-calendar watches.

Two new TimeWalker series chronographs interpret classic aesthetics with "reverse panda" dials, strengthening their sporty style, retro style and racing spirit.

Inspired by the spirit of mountain adventure, Montblanc’s new 1858 series watches are equipped with a bronze case, a new khaki green dial and a same-color “NATO” woven strap to bring you closer Nature.

Montblanc draws endless inspiration from Minerva’s legendary historical watches from the 1940s to 1950s, and launches a new Heritage series of watches that combines classic and elegant watches. Advanced watchmaking craftsmanship and modern bold design concepts and technology are perfectly integrated.

If you like German watches, you can buy Nomos. Because Nomos is positioned in the mid-range, it is not as expensive as Lange.

Nomos pays attention to Bauhaus aesthetics in design

This brand has a great sense of design and pays attention to Bauhaus aesthetics. The dial is always clean and the functions are not too complicated. This time Nomos launched Tangente Sport and Club Sport watches, using stainless steel straps for the first time. Most of the previous Nomos watches used horsehide straps.

Nomos uses stainless steel straps for the first time

We can also understand from the names that the movement of these two watches The smell is relatively strong. The watch is 42 mm in diameter, uses Nomos’s own neomatik movement, and is waterproof to 300 meters. On the whole, while retaining the traditional features of Nomos, it has made innovations and taken practicality into consideration.

Tangente Update ruthenium watch

The Tangente neomatik 41 Update watch can be called the "star" watch of Nomos. It was recognized by the "Oscar of the watch industry" - the Geneva Watch Awards, and later won the "IF" Design Award in 2019.

This year’s new Tangente Update ruthenium watch is 40.5 mm in diameter and has a unique calendar display. The watch displays the calendar with a calendar ring distributed on the outside of the dial. The current calendar is indicated by two red marks, making reading vivid and interesting. The watch is equipped with the brand's self-made DUW6101 self-winding movement, which has a two-way quick adjustment function.

It has only been 27 years since NOMOS was founded, but now it can gain a place in the watch industry. It also affirms its strength. At the beginning, the NOMOS R&D team was led by Mirko Heyne, co-founder of Lang & Heyne.

But in 2001, Marco Lang and Mirko Heyne joined forces to open their own factory. But not long after, Heyne returned to NOMOS, and his arrival also added many changes to NOMOS. , Swing System and DUW 3001 movement were introduced at that time.

When I first saw NOMOS, I was attracted by its overall extremely simple design style, which showed the Bauhaus style in front of us, and Bauhaus originated from A German thought: Don’t do anything except what is necessary. The significance of minimalist design is not only to delete the complex and simplify, but also to transform the functions conveniently and efficiently. It is this minimalist style that many young people can’t put down.

In addition to the simple style, the sturdy and durable self-made movement is also a highlight. Its movements are independently designed, developed, and manufactured and cannot be purchased from third parties. Its engineering design, and it is also one of the few manufacturers in the world that has independent intellectual property rights and the ability to independently design, develop, and manufacture movements.

Like most watch brands, NOMOS sometimes launches a series of limited editions that are sold from specific boutiques or distributed to certain countries. Typically, Limited edition commemorative editions always have a special logo on the dial. NOMOS prefers to use completely unique watches to reflect the brand's design style in unexpected ways.

Since 2012, NOMOS has collaborated with German physician affiliate ?rzteohne Grenzen to produce limited edition watches to raise funds for global aid. The most special thing is that these limited edition watches can be identified by some small designs, such as the doctors’ signatures below six o’clock and the red 12 o’clock numerals on the top of the dial. Some also use engravings on the back of the watch to show the identity of the watch. Features.

This year at Baselworld, NOMMOS launched the latest series Autobahn Neomatik 41 Date, which won the prestigious Red Dot Award in 2018. It has been for several years. This brand has It has won 10 Red Dot Awards, and this year’s award ceremony will be held on July 9 in Essen, Germany.

Autobahn is the most important watch at Basel in 2018, and it is also the new series promoted this year. It has changed the previous traditional minimalist dial, with a thick arc in the center of the dial. In contrast to the slender Arabic numerals, together with the small seconds dial and the calendar window at 6 o'clock, it forms an abstract car dashboard. The minute and hour hands become the pointers of the dashboard. This design is quite special.

Autobahn translates to "highway" in Chinese. On the one hand, it also reflects the "instrument panel" on the dial, and on the other hand, it also has the concept of speed and time. If you observe carefully, the calendar window below 6 o'clock not only displays the current day's date, but also displays different dates at the same time, including yesterday, today, and tomorrow. Although it is not very practical, it also makes us miss the past, grasp the present, and look forward to it. future implications.

Also eye-catching this year is the NOMOS Petit Four series of watches. There are four new Tetra square watches, namely garnet red, pearl pink, clear sky blue and Four plate colors: matcha green. I have to say that this square watch with a fresh style is more attractive to women.

Four dial colors can be chosen, which greatly meets people’s needs for dial colors. Compared with the traditional black, white and gray, red, pink, blue and green are more vibrant. . As for the price, Clear Sky Blue and Matcha Green are priced at US$2,080, approximately RMB 13,000; Pomegranate Red and Pearl Pink are priced at US$2,320, approximately RMB 15,000.

There are actually many watches to choose from within 20,000, mainly some so-called luxury watch brands, such as Longines, Tudor, Montblanc, Baume & Mercier, Ball, TAG Heuer, Rado, Oris, etc., as well as the NOMOS mentioned by the subject; of course, you can also buy entry-level watches from some so-called luxury brands, such as Omega and Bucherer.

First of all, for so-called luxury watch brands, you can basically choose some watches with good configurations with a budget of 20,000 (ps, not some so-called entry-level watches). model), such as the Longines Traditional Series L2.673.4.78.3 watch above. This watch is equipped with an automatic mechanical movement. The case is made of stainless steel and has an alligator leather strap. It has date display, week display, and month display. , moon phase, and chronograph functions, with a diameter of 40 mm and a water resistance of 30 meters.

There is a popular saying in the watch industry that if you have a budget of 10,000 yuan, you should buy Longines, and if you have a budget of 20,000 yuan, you should choose Omega. Whether in terms of brand popularity or watch movement quality, within a budget of 20,000 yuan, Omega is the first choice.

NOMOS is a German brand that inherits the century-old watch manufacturing history of the small town of Glashütte and manufactures high-quality mechanical watches.

It is precisely because of this that NOMOS is regarded as a treasure by the Germans. In the world of watchmaking, NOMOS is also one of the few manufacturers with independent intellectual property rights and the ability to independently design and develop movements.

The design features of NOMOS’s watches are relatively distinctive, and their styles are all in Bauhaus design style. The shape is simple and the design is simple, without too many fancy designs. Moreover, the watch is very thin, light and compact, and is sought after by many literary and artistic young people.

However, it must be said that the design of NOMOS cannot be said to have no flaws at all. Because the watch is designed to be thin and compact, the movement parts inside the watch are required to be as slim as possible. , thin and light, which means that the movement is not as durable as other brands' movements, and the failure rate will be higher than other movements.

Therefore, the choice depends on how the subject chooses. Since NOMOS pursues thinness and compactness, it naturally has to sacrifice a certain degree of stability in the movement structure.

20,000? Omega. Why are brands such as Nomos, Longines, Plum Blossom, etc. so inferior?

As the largest mechanical watch manufacturer in Germany, NOMOS has a great status in the watch industry. This brand of watches has more It is about practicality.

NOMOS TANGENTE Series 164 Watch

NOMOS’s watch design is very simple, and this one is no exception. The case diameter is 37.5 mm, the case thickness is 6.8 mm, and the case is made of fine steel. The white dial is equipped with blue Arabic numerals and bar-shaped hands, and the small seconds dial is located at 6 o'clock. The watch is equipped with NOMOS’ own α (Alpha) manual mechanical movement, which can provide a 43-hour power reserve and is waterproof to a depth of 30 meters.

NOMOS CLUB Series 751 Watch

There is not much difference in the appearance design of NOMOS watches. Basically, the difference is only in the movement. This NOMOS watch is made of stainless steel with a case diameter of 40 mm and a case thickness of 9.6 mm, with a white dial. The design of this model is much more eye-catching. The stick-shaped hands and Arabic numeral time scales are all in black and red, and the contrast is very sharp. The small seconds dial is located at 6 o'clock. It is equipped with DUW 5001 manual mechanical movement, which can provide a power reserve of 43 hours and is waterproof to a depth of 100 meters.

In fact, compared with NOMOS, with a budget of 20,000, it is recommended that you choose some more well-known brands, such as Tudor, Longines, etc.

Tudor Royal Series M28600-0005 Watch

The case is made of fine steel, with cut grooves and polished finishes at intervals to create an excellent visual effect. Paired with a blue dial, it presents a sunray effect. The stick-shaped hands are covered with luminous coating, three-dimensional Roman numeral time scales, the day window is located at 12 o'clock, and the calendar window is located at 3 o'clock. The design is simple and elegant, with an elegant and gentlemanly temperament. The watch is equipped with T603 automatic mechanical movement, which can provide 38 hours of power reserve and is waterproof to a depth of 100 meters.

Longines Watchmaking Heritage Series L2.628.4.78.3 Watch

This watch has a diameter of 38.5 mm and a case thickness of 7 mm. The case is made of fine steel and is matched with white wheat grain. Decorated dial, classic lacquered Arabic numerals and blue steel hands, with a calendar window at 6 o'clock. Paired with a dark brown crocodile leather strap, the overall design is simple and elegant, very suitable for wearing in the workplace. Equipped with Longines Cal.L619 automatic mechanical movement, it can provide a 42-hour power reserve and is waterproof to a depth of 30 meters.

It’s a German brand, and the workmanship is pretty good, so it shows off your personality.

I chose this