What software is used to design a logo? Can it be done on a mobile phone?
Logo design is generally used on the computer. The software involved is as follows:
1. CorelDRAW
CorelDRAW is a professional vector drawing software. This software is a vector graphics production tool launched by Corel. After more than 20 years of development and transformation, the CorelDRAW Graphics Suite series has new Breakthrough, CorelDRAWX8 came into being.
Its perfect content environment and powerful graphic design functions provide designers with a sufficient stage for display. It is a magical tool for vector drawing, layout design, website design and bitmap editing.
2. Illustrator
Adobe Illustrator CC is currently one of the best vector design software and an indispensable design tool for many designers. The software started in 1987. It was mainly developed for Mac computers at first, but the first Windows system version was officially launched in 1989.
3. PhotoshopCC
provides many new functions. You can make details more vivid with the new SmartSharpen tool, convert low-resolution photos into large high-resolution images, and get all the advanced 3D editing and image analysis tools previously available. These tools are only available in Adobe Photoshop Extended. And not only that!
Adobe Photoshop CC has become more powerful, especially with the addition of new smart sharpening, content-aware patching and content-aware movement features
Of course, it also includes Photoshop Extended features, smart patching. Strong, Adobe Camera Raw as a filter, Adobe Camera Raw 8, editable rounded rectangles and other shapes, multiple shape and path selection, improved 3D drawing, and more.
4. LogoFree
LogoFree is a simple and easy-to-use free online LOGO production platform. It only takes two minutes to design a beautiful LOGO, and one-stop LOGO design is generated online. It's that simple and free to download.
5. Sothink Logo Designer
Sothink Logo Designer is a flexible, simple and powerful logo production software. It can create professional logos, banners, buttons, titles, icons and signatures for websites, blogs, forums and emails with simple clicks.
The software provides many well-designed templates and rich resources. In order to better create logo artworks, users can import images and decompile SWF movies into the application.
Mobile phones also have software that can create simple logos, such as:
Tool name: logo design software
Type: mobile software
Installation channel ：Baidu, 360, Huawei, VIVO, OPPO
Functional nature: A logo production and generation tool that integrates logo design, business card production, trademark design, and pattern logo design. Do you know these 6 common illustration poster styles? 2020 can be said to be the world of illustrations. Illustrations can be seen in various recent holiday brand posters from "Long Time No See Hot Dry Noodles", which has touched countless people. Do you know what are the common styles of illustrations? Xiao A will use this article to take you through the common styles of illustration posters! Flat style illustrations are mainly composed of color blocks, with geometric shapes and smooth outlines. The information is more intuitive and allows people to understand the information conveyed by the interface at a glance. A flat interface can also better realize the transformation of images, and web pages load faster. Therefore, flat style illustrations are widely used in various fields. The line drawing style is an extension of the flat style. Add outlines and strokes to flat elements. Add strokes to the outlines of line illustrations. Compared with the flat style, it is more three-dimensional and cute. It is often used in posters, guide pages, logos, etc. .
Texture style illustrations are also called grain noise style, which is another branch of the flat style. The grain texture is superimposed on the page, giving it a matte texture, a bit like sand painting, but more delicate than sand painting. The main form of expression is the use of a large number of color blocks. The elements are single and clean. The texture is often superimposed on the highlights and shadows of the elements. The graininess is used to increase the details in the picture. The picture transition is natural, three-dimensional and vivid, and the painting style is relaxed and casual. Ukiyo, in Buddhist language, refers to "the prosperous and empty human world." Ukiyo-e expresses the ups and downs of the human world in the form of painting. The Ukiyo-e painting style is based on traditional prints, emphasizing the flat application of lines and color blocks. The colors are bright and the main forms of expression are birds, fish and ocean waves. MBE illustrations are a style created by a designer at Dribbble. They use thick black lines to depict elements, removing unnecessary elements from the picture. The color blocks are clearly differentiated, round and cute. In conjunction with small elements, it is often used on guide pages, startup pages, logos, etc. Watercolor illustration is a popular painting method in recent years. Simple lines combined with gentle colors are tranquil and natural, and the lines are simple and casual. Watercolor illustrations are particularly creative and can express various styles such as realism, abstraction, and magic. Illustration is one of the most common design elements in our lives. In recent years, it has gradually become the mainstream of poster design. Different illustration styles bring people different visual experiences. Which one do you prefer? The Style of Modern Commercial Illustrations While most people’s understanding of illustrations is still limited to low-end cultural products such as “little people’s books”, “comic books”, and “children’s picture albums”, illustrations have penetrated into people at lightning speed. Illustrations and their derivatives are everywhere in every aspect of life, from the animated blockbusters that people talk about, to the cover designs of the records at hand, and even casual product logos in supermarkets. People can experience the meaning of "illustration" every day without looking at the dictionary. We still need to clarify the concept of commercial illustration: "The commercial transaction behavior of drawing illustrations for a company or product, obtaining related remuneration, and the author giving up the ownership of the work and retaining only the right of authorship is commercial illustration." In fact, illustration The power in modern life comes from "art" and "commerce". As a form of advertising communication, commercial illustration is an important part of modern commercial activities. Most commercial illustrations are commissioned creations with clear creative purposes; they are also copied in large quantities with the development of printing technology; commercial illustrations are inseparable from the mass media as a communication carrier - these characteristics destined it to always have a strong branding The imprint of the times and cultural characteristics. Commercial Illustrations in Popular Culture The rise of commercial illustrations can be traced back to after World War II, when European countries stagnated the development of the design industry due to extreme material shortages. At this time, commercial design in the United States was booming. From the beginning, it showed a different starting point from European design - it was not designed only for the wealthy class, but based on ordinary people and mass consumption. Nobility and sophistication are no longer important. Changeable styles, exaggerated decorative techniques and low prices are what people pursue. Correspondingly, the publishing industry is booming. Publications such as Reader's Digest, Life, and Time are popular around the world, with circulations exceeding one million copies. The printing of these magazines is becoming more and more exquisite, and they instill a large number of advertisements into the consumer population, stimulating their desire to consume, which objectively stimulates the demand for commercial illustrations. In addition, the natural readability of graphic language makes the application of commercial illustrations more and more widespread. . The application of commercial illustrations has also expanded from book inserts to various fashion magazines, outdoor advertising, packaging design, film and television advertising, etc. Popular culture is the main field of commercial illustration today. In the 1950s and 1960s, teenagers became the main body of pop culture consumption, and became the main force in promoting changes in Western society in the 1970s. This generation of young people grew up in an era of affluence and are well-educated. Their fanatical following of new things and indifference to traditional values ??are completely different from their parents. They are more interested in rock music, pop art, hippie culture, etc. Commercial illustrations were also influenced by various popular cultures during this period, forming a distinctive style trend. Many things that were unconventional and different at the time were quickly imitated, forming new consumer styles, forms and fashions. The "bullseye" and "flag" images created by the American pop artist Johns often appear repeatedly in different commercial illustrations and have become a visual symbol representing the pop style.
Wilson's "Art Nouveau" style font posters designed during the hippie culture movement are difficult to identify due to the excessive deformation of the fonts. However, because they embody the counter-culture of hippie culture, they give people a grotesque, formal look. The wild feeling conforms to the emotional requirements of hippie youth, so it is also used as a strongly symbolic logo. It is through the absorption and use of different popular culture symbols that commercial illustrations have become a means for young people to express their individual opinions and a powerful weapon to distinguish different ideologies. Another force of popular culture comes from Japanese animation illustrations, which gradually matured and became popular among teenagers in Asia after the 1980s. The rise of the electronic games, animation and toy industries driven by cartoon illustrations has formed a cultural trend that affects our lives. The art form of commercial illustration The forms of modern commercial illustration are mainly classified through communication media. It can be roughly divided into three categories: one is print media, the other is film and television media, and the third is online media. Illustrations in the form of printed communication media are mainly divided into periodical newspaper illustrations, poster advertisement illustrations, product packaging illustrations and corporate image promotional material illustrations. This type of commercial illustration has a large circulation, wide dissemination, and short production cycle. It can involve all aspects of people's lives, and it is also the most common user. Illustrations in the form of film and television communication media are mainly distributed in TV and movies. The difference between them and film and television advertisements lies in the relative stability and stillness of the pictures. This type of illustrations spreads quickly, has a large amount of information, and is highly comparative. As film and television illustrations, it is also a powerful communication medium for manufacturers and enterprises to strengthen the promotion and promotion of their products. Illustrations in the form of network communication are an emerging illustration form that has developed with the development of computer networks. Its main carrier is the computer network. It is characterized by unique forms, highly interactive content, and large space for expression. As an emerging illustration form of online communication media, illustration also has its limitations, that is, uneven audience levels. However, with the development of the times, this limitation will gradually disappear. By analyzing these three forms, we can see that commercial illustration, as a part of visual communication, must have its own space. This space is given by society, business and culture. It is no longer an art form that simply starts with local dissemination of specific information, but has developed into visual communication elements in time, space and audience to disseminate information, spread influence, and serve society. The expression techniques of commercial illustrations should pay attention to the popularization and practicality of illustrations. Therefore, the expression techniques used by most commercial illustrations are to express objective things, which are mainly divided into three forms: realistic, abstract and mixed. Economic Industry of Commercial Illustrations Regarding economic issues, we must first understand how illustration products are circulated. In fact, like any modern product, it needs to go through three links in the process of entering the market: production - sales - consumption. 1. Illustration designers, as designers in the digital age, must master several basic drawing tools and use them skillfully, such as Photoshop, Illustrator, flash, etc., because most illustration requests are in electronic document format. To be delivered. At the same time, illustrators’ working methods are more free and diversified. Designers can choose to work in a design company, set up their own studio, or work part-time. Due to the highly developed software, hardware and communication methods, more and more illustration creators are beginning to tend to intervene in the market in a personal way. Some star illustration designers are mostly freelancers. A good reputation and great talent make it easier for them to get business. In the age of the Internet, creating a personal online portfolio website is a good way to obtain customer resources. Its advantage is that customers can see your website and understand your work style at any time, which provides designers with many potential customer bases. 2. Sellers (sales channels) are in traditional art sales channels. The art dealer has always played an important role. While he is looking for the painter's works with a critical eye, he is also looking for buyers to get profits from them. Although illustrators have direct business dealings with clients, after all, finding clients takes them a lot of time. Therefore, many people choose professional agencies to represent their works and contact related businesses and exhibitions. These companies actually play the role of art dealers. 3. People who consume illustrations. Among the people who consume illustrations, there is a difference between enthusiastic consumers and casual consumers. Different people like the same illustrated product in different ways.
For example, an old comic book from the "Cultural Revolution" period. Older people will show a strong love for it, while young people will have no interest at all. This is mainly because young people have no relevant cultural experience with this old comic book. This cultural experience makes people interested in the symbolic meaning of illustrations, which leads to the emergence of enthusiastic consumers. Moreover, the more this group of consumers likes and pays attention to this type of product, the more relevant experience and knowledge they will accumulate. Compared with those casual consumers, they will have a different perspective on the work. Commercial illustration is different from general merchandise. It is a cultural industry. Its operation is different from other industries' own rules. American economist Caves proposed the vertical and horizontal distinctions between cultural products in "The Economics of Creative Industries". He pointed out that "cultural products also differ in their characteristics, tone, and style, and these are independent of buyers' evaluation of product quality. In economic terms, they have horizontal differences. When When products with horizontal differentiation are sold at the same price, people have different preferences. Creative products are usually a mixture of vertical differentiation and horizontal differentiation. "It is this characteristic of cultural products that constitutes the diversity of their categories. , consumers also benefit from it. Commercial illustration design often shows the characteristics of cooperation between different cultural industries, and popular comic works are not only distributed in large quantities as print publications. And it is likely to be adapted into cartoons, or even movies and TV series. This phenomenon has evolved into a trend. Other related industries caused or spawned by illustration design can be called "added value", and the management of the added value of cultural products should also be regarded as part of the long-term profitability of illustration. In this regard, Disney's experience is worth learning from, and the avatar of Mickey Mouse was moved from comic books to the screen. It has become the image representative of a variety of cultural products such as magazines, clothing, and websites. Today, it has become the image representative of a multi-billion dollar entertainment empire. However, how to sign a contract to accurately define the profit sharing of illustrations and the added value generated in other industries is a new problem faced by the commercial illustration industry. Although some people still dismiss the combination of art and commerce, it is undeniable that their combination has yielded fruitful results, and this trend is irreversible. Just like the bright and short-lived debut of commercial illustrations, this The attitude of the times is exciting and thought-provoking.
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