2. Flexible drift bottle: users can post voice or text and then throw it into the sea. If other users "fish", they can start a conversation. For example, China Merchants Bank's "Love Drifting Bottle" user interaction activity is a typical case.
Location signature: Merchants can use the free advertising space of "User Signature File" to promote themselves, and nearby WeChat users can see the information of merchants, such as hungry, K5 convenience store and other marketers who use WeChat signature file.
Type.
QR code: Users can add friends and pay attention to corporate accounts by scanning and identifying QR codes; Enterprises can set the QR code of their own brands, attract users' attention with discounts and concessions, and develop the marketing model of O2O.
Open platform: Through the WeChat open platform, application developers can access third-party applications, or put the application LOGO in the attachment column of WeChat, which is convenient for users to call third-party applications for content selection and sharing. For example, users of Beauty Talk can share their content in Beauty Talk on WeChat, which can make a Beauty Talk product spread continuously and realize word-of-mouth marketing.
Public platform: On the WeChat public platform, everyone can create their own WeChat WeChat official account with a QQ number, and realize all-round communication and interaction with the words, pictures and voices of specific groups on the WeChat platform.
3. Opportunities for Strong Relationships The point-to-point product form of WeChat is destined to develop ordinary relationships into strong relationships through interaction, thus generating greater value. Establish contact with users through interaction, that is, chat, solve doubts, tell stories and even "sell cute", so that enterprises and consumers can form various forms of friendship. You won't trust strangers, but you will trust your "friends".