One of the differences between Li Ning and Anta: the difference of founders.
Twenty years later, Ding Zhizhong was still a teenager standing alone in major shopping malls in Beijing selling Jinjiang shoes. Today, he is the young boss of an enterprise with annual sales exceeding 654.38 billion yuan and the president of Anta Group. He worked hard to save 200,000 yuan in four years, and spent 20 million yuan in 20 days during the Summer Olympics in Athens. As we all know, Li Ning, the founder of this brand, was originally a young man from the folk, but when he founded Li Ning's sports brand, he was already a sports world champion and was known as "Prince of gymnastics". Therefore, the founders of Anta and Li Ning were different in popularity from the beginning.
The second difference between Li Ning and Anta: the difference of corporate culture.
"Promote sports in China and let sports change our lives" is the original intention of Li Ning Company. Li Ning Company has never given up any efforts to realize this mission. Since 1990 supported the China Sports Delegation of the Beijing Asian Games, Li Ning Company has invested heavily in sports and created tens of thousands of employment opportunities.
Although the corporate culture of Anta is low-key, it is also very responsible: Anta is an active advocate of social welfare undertakings. Anta has the courage to assume social responsibilities while enhancing its own strength and brand value. Do your duty as a corporate citizen and repay the society with honesty and gratitude. As the corporate mission of Anta, "to integrate the spirit of sports beyond self into everyone's life", Anta people are committed to passing on the concept and spirit of sports to every consumer. "By 20 1 1, it will become the sports brand with the highest brand reputation and market share in China, and the top ten sporting goods companies in the world" is the vision of Anta enterprises, and "keep going … never stop" is Anta's solemn commitment to the future and sports cause of China.
Which shoes are of better quality, Anta or Li Ning? What's the difference between Anta and Li Ning?
2018/3/1316: 25: 54 source: network editor: anonymous.
Anta and Li Ning are two well-known sports shoes brands in China. Because the prices are similar, they are often compared. So which quality is better, Anta or Li Ning? Which shoes are durable, Anta or Li Ning? What's the difference between Anta and Li Ning? Let's take a brief look at it together.
Which shoes are of better quality, Anta or Li Ning?
As to which quality is better, Anta or Li Ning, the editor thinks that everyone has different opinions. According to Bian Xiao's personal experience in wearing Anta and Li Ning, Li Ning's shoes are better than Anta's, but more expensive.
In fact, if we compare the two brands, we should compare them from the comprehensive quality. It is actually a difficult choice to say which is better, Anta or Li Ning. As a domestic first-line sports brand, Li Ning vs Anta actually takes a product path very similar to sports brands, and even their marketing strategies have their own characteristics. Therefore, if Anta and Li Ning are compared according to different characteristics, it seems to be a choice between Zhou Yu and Zhuge Liang, and it is hard to say clearly. So let's put aside the question of "which is better, Anta or Li Ning", and look at the differences between the two most famous brands in China and feel the different corporate cultures.
One of the differences between Li Ning and Anta: the difference of founders.
Twenty years later, Ding Zhizhong was still a teenager standing alone in major shopping malls in Beijing selling Jinjiang shoes. Today, he is the young boss of an enterprise with annual sales exceeding 654.38 billion yuan and the president of Anta Group. He worked hard to save 200,000 yuan in four years, and spent 20 million yuan in 20 days during the Summer Olympics in Athens. As we all know, Li Ning, the founder of this brand, was originally a young man from the folk, but when he founded Li Ning's sports brand, he was already a sports world champion and was known as "Prince of gymnastics". Therefore, the founders of Anta and Li Ning were different in popularity from the beginning.
The second difference between Li Ning and Anta: the difference of corporate culture.
"Promote sports in China and let sports change our lives" is the original intention of Li Ning Company. Li Ning Company has never given up any efforts to realize this mission. Since 1990 supported the China Sports Delegation of the Beijing Asian Games, Li Ning Company has invested heavily in sports and created tens of thousands of employment opportunities.
Although the corporate culture of Anta is low-key, it is also very responsible: Anta is an active advocate of social welfare undertakings. Anta has the courage to assume social responsibilities while enhancing its own strength and brand value. Do your duty as a corporate citizen and repay the society with honesty and gratitude. As the corporate mission of Anta, "to integrate the spirit of sports beyond self into everyone's life", Anta people are committed to passing on the concept and spirit of sports to every consumer. "By 20 1 1, it will become the sports brand with the highest brand reputation and market share in China, and the top ten sporting goods companies in the world" is the vision of Anta enterprises, and "keep going … never stop" is Anta's solemn commitment to the future and sports cause of China.
The Third Difference between Li Ning and Anta: Brand Connotation
The sports life category under the brand of Li Ning is not to locate professional sports, but to give consideration to both sports sense and fashion sense. It pays attention to functionality and sports experience while creating a fashionable appearance!
Anta is a practitioner of the monopoly system of sporting goods sales. The comprehensive market share of sports shoes ranks first among similar products in China for seven consecutive years. The range of products covers clothing, shoes and accessories, and in 2008, children's sporting goods series and fashion shoes series were launched.
The fourth difference between Li Ning and Anta: spokesperson.
Li Ning's brand spokesmen are more inclined to fashion development, such as early Qu Ying and Shao Bing, as well as damon jones, O 'Neill, Guo Jingjing, Stefanie, Isinbayeva, Dwyane Wade and evan turner.
Almost all the spokesmen of Anta are related to sports, such as: table tennis: Wang Hao, Kong, Liu and ZhangJike; Basketball: Kevin Garnett, Louis. Scola, Steve. Francis, Tang Zhengdong, Zhou Peng, Li, Rajan Rondo, chandler parsons; Tennis: jelena jankovic, Zheng Jie; Fencing: Tan Xue and Zhang; Winter Olympics: Li Nina, Shen Xue, Zhao Hongbo, Zhou Yang and Han; Diving: Guo Jingjing; Music: Jane Zhang!
The Fifth Difference between Li Ning and Anta: Brand Development
After market experience in recent years, national sports brands have been catching up, constantly improving their professional attributes, and at the same time blowing the horn of a comprehensive "counterattack" to challenge the high-end market that Nike and Adidas have "occupied" for many years. Among them, the outstanding performance of "Li Ning" brand in recent two years deserves attention.
On 20141kloc-0/3, NBA China and Anta Sporting Goods Co., Ltd. announced in Beijing that they had formed a long-term partnership, and Anta officially became the official market partner and NBA licensor.