Write something useful to visitors and willing to share.

2. Submit your website to some classified directories or websites for navigation.

Classified directory (collect some useful website addresses in classified form)-log your website into some popular classified directories, such as ODP, Yahoo! Classified catalogue, LookSmart. Or you can post your website to some online websites for reference, such as Wikipedia, expert websites in specific industries, blogs and so on.

Publish your website to your friends.

Please don't add a message with a link to your website to your personal information. As techsoup said in the article, promote your website: get more information. Remember, your website should be listed in all feasible places, such as telephone/fax, email, etc. As follows:

The first column of business card/post-it note/information/brochure/press release/cover/email signature

4. Write an article and publish it.

Introduce something new or noteworthy on the website. These articles should be able to attract visitors to your website and continue to visit your website.

5. Provide RSS (Rich Content Aggregation) subscription.

RSS, also known as really simple aggregation. JISC introduced RSS as "a lightweight XML format for publishing news or other content on the Internet".

In addition to facilitating other websites to distribute your website content conveniently, your Feed content will also be indexed by some popular blogsearch engines, such as Technorati, Blogsearch, ask.com and so on.

6. Ask some high-quality websites to recommend your website.

Linking some "high-quality" websites to your website will not only benefit PageRank, but also improve your website's ranking in search results.

Note: If your website points to some junk websites, your website may be deleted from Google's index. (that is, the website was dropped by Google K-boat note)

7, do some link bait, let other websites take the initiative to link you.

Getting some links to high PR websites can effectively improve your PageRank. These are far better than some links with low PR.

Note: If Google discovers that you are trading links with other websites, it may punish your website and may stop indexing your website.

8. Check each other's websites first, and then make friendly links.

When you receive an invitation for a friendship link, please don't say yes in a hurry. Let's see if the other website is worthy of the link your website gives it. For example, is the website trustworthy? Is it useful for visitors to your own website?

Zhou Xiao's Note: For the link construction of websites, please refer to the special article "Link Construction of Websites" in this blog.

9. Introduce your website to some publishers.

It's hard to make your website popular. When I finished the "Google Guide" website, I sent some emails to some local, national and online publishers, but I got a poor response. Next, I sent several emails to reporters who are good at "search engines". Finally, there were only a few reports on the "Google Guide" website.

Later, I sent emails to some reviewers of search engines and got many responses. Someone wrote: "Google Guide" is very useful for beginners; Others wrote: "Google Guide" is specially prepared for advanced users of Google. In order to make the "Google Guide" more popular, I classified the websites, which is more suitable for different Google users.

1) If you are quite new to Google, please continue reading. If not, please skip the section entitled "Get the first result".

2) We suggest you go directly to the second part: Understanding Google's search results. Unless you have rich experience in using Google or want to know some advanced functions of Google.

I'm still trying to get news reports from some publishers. I contacted John Markoff of the new york Times. After several efforts, my website was mentioned in an article called "The Battle of Search Engines". Then, in the second week, my "Google Guide" website received more than 50,000 unique visits. This is something that has never happened before

Based on Matt Vance's suggestion, I wrote the Google Quick Guide and posted it on Slashdot. Therefore, it has gained greater social attention. In less than 24 hours, the ranking of this article has risen from "missing position" to "second place" (second only to an official related article of Google).

10, maintain the normal access of the website.

If your website cannot be accessed normally within a certain period of time, Google may reduce the weight of your website.

1 1, allowed to reprint.

According to the CC license agreement, others can copy and distribute the content on my website, or create some deductive works. Just indicate the source of the article and add a reverse link.

If the website is a commercial website-for example, a business-related webpage-you can consider adding other useful public information. For example, if you sell bicycles, your website or blog should include bicycle routes, bicycle gears, or riding skills. Distribute these contents and ask others to add links.

12, the website content is translated into foreign languages.

If you can't translate, you can ask others for help. Eric Hoy, the librarian, told me by email whether the main book websites in Copenhagen could quote some contents of my website. I suggested that he translate these contents into Danish first, and he did.

Now the Google Guide website includes the Hebrew version.

13. Search your website with Google.

Stop visiting your website through the URL and visit your website through Google search. Google is more inclined to give higher weight to websites that more people search and visit.

When the "Google Guide" website was first released, Google was used to search for "Google Guide", and the website was not even in the top ten pages of Google search results. With the help of other websites (linked to "Google Guide") and users who visit websites through Google search, the relevant search rankings of websites are in the top ten. High ranking brings considerable traffic to the website.

Note: For some websites with high weight, Google will give some useful sitelinks in the website description.

14, avoid using "black hat" means.

If Google thinks that your website uses unrecognized SEO (search engine optimization) means to cheat Google spiders and visit users, it may delete your website from the index. These so-called "black hat" means include: hiding words, misleading repetition of keywords, webpage content inconsistent with description, deceptive redirection, webpage content repetition and other unreal website optimization means.

15, page ranking

In addition to considering the number of reverse links and the weight of links (the PR value of the page-Zhou Xiao's note), Google's factors in calculating the PageRank of each page also include:

1, the speed at which a page gets links;

2. The existence time of the reverse link;

3. Website click rate. Calculated according to Google search results, webpage snapshots and favorites on Google toolbar;

4. User viscosity of the website. (for example, a return visit by the user)

Buzzle.com mentioned these and other related factors in his article "The Secret of Google Website Ranking".

Google will change the ranking algorithm from time to time, resulting in frequent changes in search results. It is called "Google Dance". The "Google Guide" website will also modify the content of the website according to the adjustment of Google ranking algorithm.