As a big Internet celebrity who entered the live broadcast industry early, Feng Timo actually reaped the dividends of the live broadcast industry, and it was easier to accumulate fans in the early days. In addition, Douyu itself is big The live broadcast platform also provided strong support to these anchors at the beginning. Feng Timo's popularity in his early years was not only due to his own efforts, but also had a certain relationship with the welfare policy at the time.
Feng Timo now not only sings and acts cute on live broadcasts, but also plays LOL. In order to adapt to the style of Bilibili, he also has to recruit Zhu Yiyang, the top three super UP owners, for assists. It can be seen that Being acclimatized is really terrible, and Feng Timo's popularity in Douyu is also terrible. After draining it, there is simply nothing left. 1. Feng Timo was once known as the "No. 1 Sister of Douyu". She becomes popular quickly and cools down quickly!
Everyone knows Feng Timo. Although she is not tall, she has good looks and is very talented in singing. Therefore, she quickly became a big anchor and became an internet celebrity. She is very famous in the entertainment industry, and Feng Timo is also very ambitious. She is not willing to develop in the Internet celebrity industry. Instead, she strives to move to the entertainment industry. Not only has she participated in many variety shows, but she has also started filming commercials, which is very popular. I believe everyone knows that Feng Timo was originally the anchor of Douyu. When she was in Douyu, she was very popular and was known as the "No. 1 Sister of Douyu". Every live broadcast was watched by countless netizens.
With Feng Timo’s popularity and the expiration of his contract, especially Feng Timo’s various cross-border participation in performances, Douyu platform is also extremely dissatisfied. As a live broadcast platform, Douyu needs high-quality anchors To attract fans for it and increase the activity of the platform, but it does not like to watch the anchor take advantage of the platform to get bigger, because when the anchor becomes a well-known anchor, the renewal contract fee will usually be very high, and the anchor has fans. On the basis of providing support, Douyu will also start a contract tug-of-war. These are things Douyu does not want to see. This is also the reason why Douyu cannot retain major anchors.
Like Zhang Daxian, Da Sima and others before them, they have tens of millions of fans because of their ability to attract fans. However, when they renewed their contracts with Douyu, Douyu could not hold on to the good news. To retain them, they can only jump to other platforms one after another. In fact, it is normal for Feng Timo to change jobs because his contract expires. However, there are so many live broadcast platforms. What the editor never expected was that Feng Timo chose station B. If she chose Dou Sound, maybe it hasn’t cooled down so quickly. 2. Feng Timo moved into the new platform and did not see any improvement!
Feng Timo is on the popular search website again because she is finally changing platforms, leaving his old club Douyu, and going to Station B. You should know that Bilibili has also become very popular in recent years. He also spent a lot of money to win the live broadcast rights of the League of Legends game. According to rumors on the Internet, the price for signing Feng Timo this time is not low, and should exceed 8 figures a year. Although Bilibili itself has high traffic and exists live broadcast program classification, the attributes of its audience are very similar, and it is impossible to compare live broadcast programs with mainstream live broadcast platforms. To do this, use Feng Timo to attract a wave of traffic. After all, its number of fans is not only large, but also more balanced between men and women. 3. Signing Feng Timo at a high price caused Bilibili a huge loss!
For now, the signing of Station B should be a loss. Industry insiders believe that the high signing fees have not yet been converted into hypothetical traffic. ?The CEO of station B was very angry and changed it directly. After losing the original head of the live broadcast department, the MCN CEO has been found. In fact, although Feng Timo has many fans, there are also many people who hate her, especially after some incidents occurred in the circle, and its live broadcast was not very distinctive. Singing is so different. In the industry, we have always relied on appearance to make dinner. However, in the live broadcast industry, there are too many good-looking people who can sing. It is estimated that except for a few loyal fans of Feng Timo, few people will go to station B! 4. Signing contracts at sky-high prices makes it difficult for the platform to support itself!
When she was most popular, her contract with Douyu expired, and Station B took this opportunity to recruit Feng Timo at a high price. It is said that the signing fee was as high as eight figures. I believe everyone knows that Station B is a very popular video website, but unfortunately it is not that developed in live broadcasting. Therefore, Station B urgently needs some big anchors to fill this gap, so Feng Timo was selected. Originally, Station B wanted Feng Timo to bring more traffic to itself, so it paid such a high price to sign her over. But unfortunately, judging from the current feedback, Station B did not make any money at all, but lost money instead. Quite a few.
It seems that Station B has a high regard for Feng Timo’s traffic, but in fact it is mainly because the users of Station B usually watch some UP main videos and are not interested in live broadcasts at all, so This would result in signing Feng Timo but losing money, and according to netizens, the person in charge of signing the contract at the time was "fired" because of this. From this point of view, when each platform signs an anchor, it still has to consider whether she is suitable for the development direction of the platform.
Many netizens are also very curious, why is this happening? In fact, it’s because Station B’s resources for live broadcasting are still not as good as Douyu’s. When Bilibili signed Feng Timo, it also believed that it would make a sure profit without losing any money. Unexpectedly, Feng Timo did not have any impact after arriving at station B. It was a sure profit but a loss of blood. I think of Feng Timo when he was live broadcasting on Douyu. As soon as the broadcast started, there were gifts everywhere.
And there are often offline gatherings. Now, if Feng Timo wants to continue to be popular again, he can only consider changing the platform.
Mr. Rui decided to sign Feng Timo, the former No. 1 sister of Douyu, at a sky-high price while live broadcasting the kingly way. The purpose is probably to generate huge traffic and buzz behind her. The result is tens of millions invested, and the feedback rate is appalling. Not only did Feng Timo fail to bring Douyu’s tens of millions of traffic, but now the various data on station B are not as good as those of the original up owners, and they are even ranked in the top ten of this platform. Not going in.
What’s more important is that Feng Timo’s original die-hard fans in Douyu simply couldn’t adapt to the ecology of Bilibili. Ninety percent of them fell off the chain and returned to the Douyu platform to work with other anchors. Went. So Mr. Rui could only remove one person in charge and change the team to see if they could stop the loss on Feng Timo's big hole.
Internet celebrities are changing very quickly now. Maybe she has expired and her fans have fallen in love with someone else. Now is the Internet age. Everyone wants to be an Internet celebrity, so many people try their best to attract others. People will also be a little dazzled when they see these Internet celebrities, so they will continue to like one Internet celebrity after another. Feng Timo has been popular for so long and will eventually be replaced by others, so some of her fans may have met a more beautiful female anchor who sings better.
Some people don’t like to watch live broadcasts at station b, so her fans may not want to go to station b to watch her live broadcasts. Some people find it difficult to use other software after getting used to one software. His fans may also have the same idea, so they are unwilling to go to station B. Therefore, Feng Timo's first live broadcast was not so ideal.
Speaking of Feng Timo, he was already very popular when he was in Douyu in the early days. He was once known as the "Four Diva of Douyu" together with A Leng, Tuesday Ke and others. Later, several others People either withdraw from the industry or their popularity declines. At that time, only Feng Timo remained at the peak of his popularity and could be called the first sister of Douyu. However, for some reason, Feng Timo chose to sign with Station B, which surprised many people. Of course, for fans, changing the platform does not affect everyone's support for Feng Timo. The strange thing is that Feng Timo has rarely broadcast live since signing with Station B.
Since signing with Station B, it seems that Feng Timo’s career focus has shifted from live broadcasting to participating in various variety shows. Because of his beautiful people and sweet songs and the transition from live broadcasting to variety shows, Feng Timo has the same attributes. I have been invited to numerous variety shows. Judging from Feng Timo’s November notice queried by netizens, it is known that there are many variety shows such as "My Peach Blossom Land", "Music Travel", "Our Song", "The Field is High", and there are many variety shows. This means that the live broadcast time will be reduced, so does Station B make a profit or a loss by inviting Feng Timo to join? Conclusion
But for Feng Timo, it won’t be a loss if she signs anywhere. After all, she has now developed into the entertainment industry and will not pay special attention to live broadcasting. It’s just a pity for Station B. , spent such a high price to sign a contract, but ended up losing money. No wonder the CEO of Station B was so angry and directly fired the person responsible for signing the contract.
In any case, Feng Timo has now entered the entertainment industry from the anchor circle and can be said to be a very successful anchor. From the first sister of Douyu to the singer on the screen, Feng Timo has made a qualitative leap. Mo Du is telling us what it means to dream and what it means to make continuous breakthroughs. This is also the spirit that we young people must learn. If you have a dream, pursue it and don't give up easily.