LAY, crest, Estee Lauder, deer tea.

since the Xiao Zhan 227 incident, Sean Xiao's dramas Douluo Mainland and Please Teach Me More for the Rest of My Life have been booked by fans, and the advertisement of the real fruit granules originally endorsed by the official on March 1, 22 was also cancelled. Olay products endorsed by Sean Xiao were temporarily removed from the live broadcast room in Li Jiaqi on Sunday night.

under the official social media comments of brands endorsed by Sean Xiao, such as OLAY, Crest, Estee Lauder, Xiaolucha, etc., there are boycotting remarks. There is no doubt that the commercial value of Sean Xiao has been greatly affected.

In order to reduce the influence, Sean Xiao brand has also made some corresponding strategies. In Crest, with Sean Xiao as the brand ambassador, the official blog of the brand replaced Weibo with Lu Han; Olay's official Weibo issued five Weibo to support Sean Xiao, and Olay's boss also supported Sean Xiao in the live broadcast room, saying that he would continue to cooperate in the later period; Estee Lauder's practice is not to respond for the time being.

Extended information

From the early morning of March 1st, 22, passers-by rebels launched an attack against Sean Xiao's commercial endorsement, and Sean Xiao's reputation in all aspects was almost shaky.

"If he speaks, I won't buy it, and the fans will pay for it."

when you enter OLAY's Taobao live broadcast room, you will find that comments about "boycotting Sean Xiao" appear every second, and the fire of starting a prairie fire has spread all over the Internet.

Sean Xiao's endorsement, including Mengniu real fruit granules, is also in jeopardy, and the related products of "Sean Xiao" can't be searched in Mengniu's self-operated store in JD.COM. Estee Lauder's official commentary under the Weibo has fallen, mostly "boycotting spokesperson Sean Xiao".

China Xiaokang. com-Sean Xiao Studio apologizes. Later, Sean Xiao was boycotted by the whole network, and the TV series was taken off the shelves. What did Sean Xiao fans report on ao3?

Fenghuang. com-"Xiao Zhan 227 Incident", how much influence did it have on the brand it endorsed?