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Why did Durant choose Nike over UA?
To put it bluntly, the contract offered by Nike to Durant is more generous!

According to the sneaker contract, Durant is now the first brother of Nike, because in 2000 UA Andema first quoted 654.38+265 million-285 million. So Durant was inclined to sign UA at that time, but this year Nike was frustrated in football and could not lose this new MVP and the first person in the future league. So recently Nike matched UA's contract and offered a three-year, one-billion-dollar contract to keep the superstar.

In fact, without the competition from Andema, Nike originally only wanted to renew Durant's contract at a price of $20 million per year. However, the involvement of Andema made Durant's worth rise. For Durant, he is worth the price. You know, the total sales of Nike KD series boots reached $6543.8+75 billion last year, and there is still a lot of room for growth in the future. So although Nike spent money on Durant, it won't take long to get it back.