The birdcage effect is a very interesting rule. It says that if a person buys an empty birdcage and puts it in his living room, after a while, he usually throws it away or buys a bird to keep it. The reason is this: even if the owner doesn't get used to the empty birdcage for a long time, every time the tourists will be surprised to ask him what happened to the empty birdcage, or look at the empty birdcage strangely, every time. Finally, he doesn't want to put up with the trouble of explaining every time, throw away the cage or buy a bird to match it. Economists explain that it is much easier to buy a bird than to explain why there is an empty cage. Even if no one asks, or doesn't need to explain, the "birdcage effect" will also cause a psychological pressure on people to take the initiative to buy a bird to match the cage.
Similarly, "birdcage effect" is also called "empty vase effect". I heard a story that a girl's boyfriend sent her a bunch of flowers. She was so happy that she specially asked her mother to bring a crystal vase from home. As a result, in order to keep the vase empty, her boyfriend sent her flowers every few days. Of course, this is the sweet embodiment of this effect.
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This law can also explain many problems in enterprises. On the whole, it can be explained that the strategy of an enterprise should match its ability, and it is often necessary to "follow the trend". What kind of capabilities and resources an enterprise has often determines the general direction of its strategy. In our management consulting practice, we have also encountered an example of "birdcage effect". We have carried out organizational design and human resources system reform for an enterprise.
In the process of management diagnosis, I found that there is such a structure in the enterprise: president, executive president and executive vice president. According to our functional analysis, the CEO here is basically an "empty birdcage", but this position has been retained for historical reasons. After a major reorganization, this position has been vacant, but it has attracted a lot of attention. Finally, in our proposal, we streamlined the whole organizational structure, and correspondingly, we threw away many similar empty birdcages.
Question 2: the story explanation of birdcage effect: the explanation of mba think tank Encyclopedia: birdcage effect is a famous psychological phenomenon, which was discovered by James 1907, James retired from Harvard University, and his good friend physicist Carlson also retired. One day, two people made a bet. James said, "I will definitely let you have a bird soon." Carlson disagreed: "I don't believe it! Because I never thought about raising a bird. " A few days later, on Carlson's birthday, James gave a gift-an exquisite birdcage. Carlson smiled: "I just think this is a beautiful handicraft." Don't bother. Since then, whenever guests come to visit and see the empty birdcage beside the desk, they almost always ask, "Professor, when did your bird die?" Carlson had to explain to the guests again and again: "I have never had a bird." However, this kind of answer often gets the puzzled and distrustful eyes of the guests. In desperation, Professor Carlson had to buy a bird, and James's "birdcage effect" worked. In fact, around us, including ourselves, don't we hang a cage in our hearts first, and then we can't help putting things in it?
Question 3: The application of birdcage effect theory in enterprises can also explain many problems. On the whole, it can be explained that the strategy of an enterprise should match its ability, and it is often necessary to "follow the trend". What kind of capabilities and resources an enterprise has often determines the general direction of its strategy. In our management consulting practice, we have also encountered an example of "birdcage effect". We have carried out organizational design and human resources system reform for an enterprise. In the process of management diagnosis, I found that there is such a structure in the enterprise: president, executive president and executive vice president. According to our functional analysis, the CEO here is basically an "empty birdcage", but this position has been retained for historical reasons. After a major reorganization, this position has been vacant, but it has attracted a lot of attention. Finally, in our proposal, we streamlined the whole organizational structure, and correspondingly, we threw away many similar empty birdcages.
Question 4: The theoretical root of birdcage effect is this: Even if the owner doesn't get used to the empty birdcage for a long time, every tourist will be surprised to ask him what happened to the empty birdcage, or look at the empty birdcage strangely, every time. Finally, he doesn't want to put up with the trouble of explaining every time, throw away the cage or buy a bird to match it. Economists explain that it is much easier to buy a bird than to explain why there is an empty cage. Even if no one asks, or doesn't need to explain, the "birdcage effect" will also cause a psychological pressure on people to take the initiative to buy a bird to match the cage.
Question 5: Another example of birdcage effect is the "empty vase effect". A girl's boyfriend sent her a bunch of flowers. She was so happy that she specially asked her mother to bring a crystal vase from home. As a result, in order to keep the vase empty, her boyfriend sent her flowers every few days. Of course, this is the sweet embodiment of this effect. One day, Ji Zi went to Zhou Wang to report his work. He happened to see a little change in Zhou Wang's life. On the surface, this detail seems to be no big deal at all. However, Ji Zi's knowledge is extraordinary. When he saw this scene, he was really scared, very scared. So what details make Ji Zi so? What Ji Zi saw was Zhou Wang using a pair of ivory chopsticks. Everyone knows that ivory chopsticks are undoubtedly extravagant, but isn't it normal for Zhou Wang, as the king of a country, to use such chopsticks? Which emperor is not happy ever after? Why is Ji Zi making such a fuss? The reason is that Zhou Wang was very simple in the early days. Later, as Kiko expected, "wine pool and meat forest" and "punishment of branding" reached ignorance and cruelty. As far as historical facts are concerned, this is only the late period of Zhou Wang, but unfortunately it failed to do well.
Question 6: How to get rid of the birdcage effect? Since it's called a birdcage, why not be a bird? Can a bird cage hold an eagle? In the final analysis, it is a matter of people's hearts. Some people go into the cage when they see it, while others despise it. No matter how big it is, it is inevitable that someone will do this marketing, which is also a trend and helpless. Therefore, human society is really the only birdcage, or the universe is a birdcage. What caged birds want is not to get rid of it, but to live and live better.
Question 7: Principle 2: birdcage effect principle How does DDD plan resource matching? Many marketers are complaining, which of these postal services is the key? How to plan? I suggest you look for the answer from the principle of birdcage effect. The principle of birdcage effect said such a sentence. A man bought an empty birdcage and put it in his living room. There are no birds in the cage. After a while, he got used to it, but he didn't feel uncomfortable. But every time he visited, he felt strange, questioned the empty birdcage and made all kinds of guesses. When the owner saw this, he finally didn't want to bear the trouble of explaining every time, so he lost the birdcage or bought a bird to match it. This birdcage effect originated from an empty birdcage. No matter from what channels, this empty birdcage is a direction to seek problems, a starting point of marketing and the existing resources at hand. How to match the empty birdcage is a main content of marketing planning. Postal marketing also has many empty birdcages, which is the postal business we face every day. As we know, postal enterprises have basic majors such as letters, express delivery, deposit and remittance, stamp collecting, newspapers and periodicals, and each major has different business resources. For example, the express delivery major has multi-level business resources: the traditional business resource is EMS；; New business resources include postal etiquette, arriving early the next day, payment collection, Kahala, etc. The business resources of the agent are TNT, UPS, DHL, FedEx, etc. Every business resource is an empty birdcage, and planners are expected to choose whether to choose or buy a bird to match the resource. Different sources of postal service resources have different marketing planning methods. Starting from three aspects: key planning, selective planning and innovative planning, you will feel something different. Focus on planning the postal service notified by DDD superiors. Marketing planners should always have a sense of the overall situation, establish the concept of a game of chess for the whole network, focus on the business unified by superiors, such as enrollment database marketing, logistics chain distribution business development and other activities, set up a project working group, draw up the planning scheme of project marketing, implement it from the aspects of objectives, plans and measures, and regularly report the progress of project marketing to ensure the completion of the scheduled goals. Because the empty birdcages issued by superiors have high gold content and are fixed, not only can they not be thrown away, but they also need to go to the market to find bird matches. The more the better, otherwise they will be constantly notified and questioned by higher authorities. Select and plan the agency business started by DDD. In order to meet the needs of diversified development, postal enterprises continue to increase cooperation and development with enterprises and institutions in order to achieve a win-win situation, such as handling insurance and telecommunications services. Due to various factors such as different geographical environment, different business seasons, different agency rates and different personnel qualities, postal marketing planning should proceed from reality, do what it can, make key breakthroughs, increase marketing efforts for businesses with high efficiency and good prospects, and abandon empty birdcages with low efficiency and poor prospects. Because the more empty bird cages are idle, the easier it is to become the focus of social inquiry, and even cause unhappiness and misunderstanding of partners. Innovative planning of DDD postal marketization. Planners are good at seizing local business opportunities, such as attracting investment, celebrating important festivals and opening up real estate. Through the accurate evaluation of market information, they made a surprise attack, worked out a marketing plan, took a far-sighted view and acted quickly to seize the first pot of gold in the market in great strides. Because the window of opportunity is fleeting, we might as well change our thinking and think backwards. As long as you see birds in the market, you can quickly find an empty birdcage to match. The principle of birdcage effect is widely used in postal marketing planning, which shows that what kind of resources and capabilities postal services have often determines the direction and expected effect of marketing planning. Knowing the birdcage effect, we will explore business resources in a focused, planned and step-by-step manner in marketing planning, so as to put any birdcage at any time and allocate any resources with any birdcage. For example, develop different key businesses according to different seasons. For example, around the Spring Festival is the peak period of postal savings, electronic remittance, parcels and other businesses. In the third quarter, we will cooperate with local merchants to focus on the development of philatelic products and postage stamps. The fourth quarter is the golden season for the development of newspapers, corporate New Year greeting cards and corporate yearbooks. It can be said that once you are full, you will not be hungry all year round; Determine different development priorities according to different businesses. For example, the development of mail service focuses on database marketing, China postal advertisements and corporate New Year greeting cards, while the development of express service focuses on EMS and cards. & gt
Question 8: Are there any psychological books devoted to psychological effects, such as halo effect and birdcage effect? The 50 most classic psychological laws in the world are available in bookstores and can be found directly on the Internet. I hope they can help you.
Question 9: An essay on the topic of birdcage effect Many people hang an empty birdcage in their hearts first, and then keep stuffing things into it.
Bird cage effect is a famous psychological phenomenon, which was first discovered by James, an outstanding American psychologist in modern times.
1907, psychologist James retired from Harvard University, along with his good friend physicist Carlson.
One day, James and Carlson made a bet. James said, "I will definitely let you have a bird soon."
Carlson disagreed: "I don't believe it! Because I never thought about raising a bird. "
A few days later, on Carlson's birthday, James sent a gift-
Carlson smiled and said, "I just think it's a beautiful handicraft. Don't bother."
From then on, whenever guests visit and see the empty birdcage beside the desk, they almost invariably ask Carlson, "Professor, when did your bird die?"
Carlson had to explain to the guests again and again: "I have never had a bird."
But this kind of answer is often exchanged for the confused and distrustful eyes of the guests. In desperation, Professor Carlson had to buy a bird.
In this way, James's "birdcage effect" worked.
Why is there a birdcage effect? Psychologists explain that it is much easier to buy a bird than to explain why there is an empty cage. Even if no one asks, or doesn't need to explain, the birdcage effect will also cause a psychological pressure on people, making them take the initiative to buy a bird to match the cage.
Lisa is like this. Her trouble stems from a fish tank.
The fish tank is a beautiful and gorgeous gift for the new house. It is placed at the junction of the living room and the dining room. From then on, every time someone came to her house, she would ask the same question: "Is the fish dead?"
Lisa always explains, "I've never raised fish." In return, I always get incredible eyes and sorry sighs.
Soon, Lisa began to raise fish ―― changing water, feeding fish and adding various items, which took up a lot of her time, but the fish died one after another. Finally, Lisa decided to give up and asked everywhere, "Do you need a fish tank at home? I'll send you for free. "
I can't wait.
Lisa's MSN signature file was changed to-being led by a fish tank.
In fact, many people hang an empty birdcage in their hearts first, and then keep stuffing things into it. When I first hung up the birdcage, maybe I never thought about what kind of chain reaction would follow.
I have heard many stories about decoration. First of all, the owner was hot-headed and bought a trendy computer-controlled toilet. Then, things began to end. The toilet is so trendy, the tiles are not bad; The tiles have risen, so the shower room can't be casual; The washbasin is comparable to that of a hotel, and the faucet should not be too bad. ...
The toilets are all ready, but the trouble has just begun ―― the toilets are so quality, how can other places be wronged?
As a result, everything has been reinvented and the overall expenditure has increased. Think about the source, isn't it just a small toilet?
And the girl's closet. Think about how many clothes you have bought and hung up as a "birdcage".
That expensive coat was bought on the spur of the moment, but I couldn't wear it because I didn't have the right clothes to match it.
The famous handbag, when making up your mind, said, "Just buy this one and your dream will come true." However, after spending the capital, can you give it out? If you can't find a famous brand company all over your body, you will be mistaken for "fake", right?
First, we hung such a birdcage in our hearts, and then, because we wanted to match it, we kept putting it in it until one day, we were exhausted and sighed.
Similar things abound in life, such as an empty vase.
If you are a girl, your boyfriend sends you a bunch of beautiful flowers, but you have nowhere to put them. Finally, you decide to dress up and go downstairs to the flower shop to buy a vase.
Since then, my boyfriend has been miserable.
In order not to let this vase be empty, my boyfriend must fulfill the obligation of sending flowers every few days, otherwise it will be a pity that the vase is empty.
Of course, this is the sweet embodiment of the birdcage effect.
Bird cage effect is a very interesting psychological law, which exists widely in life.
The birdcage effect says that if a person buys an empty birdcage and puts it in his living room, after a while, he usually throws it away or buys a bird back ... >>