At the beginning of the establishment of the Jordan brand, the alliance and Nike jointly promoted it. Nike was getting cold at that time. It is officially because the league promoted Jordan and spread the NBA to the whole world that Nike has such a market position. Therefore, Jordan specially opened his own Nike brand, which is unrepeatable.

James is just a signing player for Nike. Although it is a life-long contract, Nike has no obligation and no need to set up a separate brand. It can only be said that he designed the signature shoes for him and implemented them as a contract. After all, it is not the original era, and there is no such opportunity.