Nowadays, there are countless applications and software to simplify business life, and related new technologies are emerging in endlessly every year. What people really want are answers to their questions, but it's easy to be attracted by other things, investing in shiny new technology products or other exciting software.

With this idea in mind, TNW consulted the American elite entrepreneur organization YEC. Regarding the question "Among the technologies you are currently investing in, which technology will be able to change the way you do business?", entrepreneurs from the organization gave particularly detailed answers. Among them, the following 9 technologies are what entrepreneurs think Technologies you should consider investing in in 2015:

1. Marketing Automation

The cost of retaining existing customers and selling to them is almost always much lower. on new user acquisition costs. We are using marketing automation to send targeted emails to potential users and stay in touch with them throughout the customer lifecycle. This can achieve two purposes: to help customers learn more about our products; when customers need our services, we are the first thing that comes to mind.

——Matt Knee, founder and CEO of Online Entrepreneurship Consulting Company, Inc.

2. Internet marketing software provider HubSpot

In 2015, all of our Content Management System (CMS) back-end service support will be provided by HubSpot. Their technology is impressive and anything you want to know about potential and existing customers, their technology can track it for you. In addition, centralizing all our sales and marketing resources can also bring great benefits.

——Brittany Hodak, co-founder of ZinePak, a customized publication service provider

3. Graphics Processing Unit (GPU) < /p>

Speaking of new technologies, Poshly’s team is particularly excited about hardware products that can increase the speed of processors. Poshly's chief data engineer is particularly looking forward to GPU hardware technologies that can help data companies like us solve parallel processing and concurrency problems, especially memory distributed computing.

—— Doreen Bloch, founder and CEO of Poshly, a consumer data company in the beauty industry

4. Time tracking

We are here There was a big investment in time tracking because we needed to do better cost calculations. While we've used time tracking tools before (such as Basecamp's built-in time tool), we've yet to find one that fully meets our needs. We will now be able to better determine the profitability of the services we provide and use this information to see how much our efficiency and profitability can improve.

——Justin Beegel, founder of Infographic World, Inc.

5. Standing desk

Our employees love standing desks. In the beginning, there were only a few people working standing up. Now, 75% of the employees in our office stand working most of the time. Employees report that standing makes them feel more comfortable, focused and motivated. ——AJ Shankar, CEO of Everlaw, Inc., a technology service developer dedicated to saving lawyers time and money

6. Personal household budget software You Need a Budget

< p> For most entrepreneurs, the prospect of billions of dollars in sales of their company's products is exciting. However, this optimism can sometimes distort personal financial discipline. All of our co-founders experienced a rapid transformation in their personal finances after spending $60 on You Need a Budget and have embraced their budgeting algorithm. In 2015, all Remedify employees will receive a free license to use You Need a Budget.

——Avery Fisher, President of Remedify, a developer of reusable medical supplies management software

7. Audience service of online survey platform SurveyMonkey

Audience is SurveyMonkey’s new “panel” product.

While we continually ask our fans and customers how we can do better, Audience has allowed us to ask questions of a typical audience to understand what they think of our product or product roadmap. For example, if we want to develop customized watches for children, through Audience, we can understand the opinions of tens of thousands of parents who may buy these products. It's the quickest and most cost-effective way to prove or disprove an idea.

——Arron Schwartz, co-founder and CEO of the American watch brand Modify Watches

8. Customer proposal tool Bidsketch

We expect to submit many customer proposals this year. Bidsketch makes proposal creation easier and faster, and its current proposal creation time is 1/3 of the previous time. We can also ask for a digital signature to avoid the hassle of printing, signing, scanning, and repeatedly sending emails.

——Nico le Munoz, CEO and founder of Start Ranking Now, a provider of marketing services for business owners

9. Continuing education

This year, we are offering a 100% tuition rebate opportunity to all employees. We are exploring all courses and approaches that can enhance the skill sets of our employees. This can improve their personal capabilities and make them more valuable to the company. It also demonstrates that as a business we are investing heavily in the best talent to give our people greater long-term value.

—— Peter Daisyme (Yu Li), co-founder of web hosting service provider Host?