How to run a Taobao shop must be well planned before doing anything. It is Xiao Gu's habit to know well and not fight unprepared battles. It is extremely unwise to rush into the ocean of Taobao when your mind is hot. I visited 48 Taobao shops since I was a child, and I found them easily for professional reasons. There are market sellers, Tmall sellers and sellers on Taobao's bigger platform in JD.COM. Some earn millions a year, some make ends meet, and some even lose tens of thousands a year. I summarized their business model.
1. Select a new currency and loading and unloading time. (Taobao PC weight plus)
Several important factors in putting the baby on the shelves:
1. Baby main picture: It is best to have your own picture. No psoriasis. When I determine the style, I always find an artist to do it, so I will make a main picture. After all, the cost is relatively high. Don't care too much about brushing other styles by the way!
2. Baby attribute, the so-called baby attribute, if you are a sales assistant, medium and long clothes, if there are short clothes in the title, then your attribute does not match the title (the baby details are the same). Seriously affect the baby's weight.
3. Use Taobao assistant instead of using data packets to put on shelves. It is best to put all styles on the shelves by hand. (I've only heard of this)
4. Baby shelf time (I don't know if Taobao's seven-day spiral can be Baidu)
5. Window recommendation, and boutique window. (It is recommended to use the window 3 hours before the baby is taken off the shelf). Boutique windows can be obtained by brushing their own turnover (for example, directly brushing a 2W baby), and 10 boutique windows can be rewarded when a certain turnover is reached.
Second, the baby title optimization
In the past, Xiao Gu pushed a lot to his friends, so I won't go into details. Click on the link below to have a look ~
Practice the title setting skills under personalized search, and the traffic will swish!
Third, baby picture photography skills
Doing a good job in picture design is also of great benefit to the operation of the store. Good pictures can leave a deep impression on customers. Good pictures can give customers beautiful enjoyment and vivid product descriptions. So, what are the photography skills of baby pictures?
1. The first type of ceramic tile is divided according to the angle of commodity and horizontal line:
1. 1 Baby and the horizontal line should be 90 degrees vertical, which is more intuitive. The explosions in the online shop and the pictures of official website were taken like this.
1.2 Baby and the horizontal line are inclined 30 degrees to the left or right. This shooting angle will attract more customers. Now many Japanese and Korean clothes are shot like this.
1.3 Baby can be placed at will. Some magazines take photos of clothes in this way, which makes people feel very casual, but the picture is very aesthetic. What I said here is casual, not casual. Shoppers should take good care of it.
2. The second kind of tile is divided according to the commodity and smoothness:
2. 1 A store's product shooting without any wrinkles gives people a very regular feeling.
2.2 To be properly decorated, the decoration mentioned here is not to change the baby's appearance, but to highlight some characteristics of the baby.
2.3 concave shapes, the concave shapes are very vivid now, with full posture and vivid pictures. What should be noted here is that the shape and clothes should be consistent to avoid misleading customers.
3. Hanging classes are classified according to display modes:
3. 1 Only show the baby. Shoot whatever you sell, at a glance, and the operation is simple.
3.2 collocation display. You can shoot a whole set together, up and down, and you can also match bags, shoes and so on. The advantage of this kind of display is that customers are not interested in the treasures sold in the store, but if your overall matching effect is good, or the matching accessories are what customers want to buy, it will attract customers into the store.
Increase depth of field
The depth of field of a picture is very important for the visual effect of the picture. Perhaps everyone has found that some light-colored products are not stereoscopic at all, and their selling points are not prominent at all, just like a plane. Therefore, when shooting products, we can appropriately add some reference objects to show relativity. Through a contrast effect, the main products will be more prominent.
5. Shooting style
There are many kinds of products in the store, and many stores have taken many products. Maybe all the shops are used to shooting in the same style, but customers get tired of watching too much. If you want to try to take different styles of pictures, you can create several shooting methods yourself, which will also bring freshness to customers and add luster to the products of the store, such as taking full pictures, close-ups and pictures from different angles.
Fourth, browsing and transformation consultation-internal strength optimization is very important
A. I can't stand the messy decoration of the details page.
The detail page directly and most affects the buyer's viewing rate, jumping rate and preference. So the details page must not be messy. If it is chaotic, it will definitely not be transformed!
B. the decoration is beautiful, but the buyer can't see the entrance to the demand.
Of course, the front page of the store should be beautifully decorated, but the decoration is beautiful and the buyer can't find the demand. For example, although your homepage is exquisitely decorated, you can't find the main payment, or the seasonal products are not outstanding, and the products that buyers want are not displayed, which is redundant.
C. the description is ok, but there is no evaluation
The details page and store decoration are perfect, but no buyer has bought it or commented on it, so consumers here will think immediately, and I will consider it!
D. the evaluation is good, but unfortunately I saw a cheaper one in another house, and they gave a good evaluation.
The hard strength of the brand shows that your factory, supply and guarantee are stronger than them! After comparison, only the buyer knows which one to choose.
E. Why are they all professional descriptions like Oracle Bone Inscriptions? I want to watch a reality show.
Reality show, here is aimed at clothes, mostly how others actually take pictures when they wear them. You can find a good-looking, good-looking, or cheating person, and ask him to give you a reality show without PS and put it on the details page!
F. Mai Bao XX agent? I haven't heard of it, and I don't show pictures. Let me see your team and your strength.
Brand symbol, get honor, where to get the top ten XX brands in China. The support of brand hard strength! !
G. the product is good, but the original price is a pity. It's not urgent to use anyway. Let's collect it first Huh? The favorite button could not be found.
Whether it is the collection of treasures or shops, this makes the art planning exhibition bigger and more convenient for buyers to do! A better shop does not directly convert buyers, but allows more resources or customers to collect your shop, thus converting! Joe girard, the world champion of automobile sales, succeeded because of accumulating customers! ! ! !
H. I don't like this product. Why don't you put more products on this page and let me have a look?
If you have large traffic support, you can do 3-6 affiliate marketing to give buyers more choices! But if your traffic is not much, don't do too much. It is enough to make 2-3 models, because if buyers look at other models, your conversion rate will be lower! ! After actual combat experience! !
Verb (short for verb) shows the transformation and clicks Browse.
A, the picture is not good-looking, optimize the creativity of the picture and make a differentiated concept.
For example, red wine, I found that many shops making red wine now, the main picture copy of the through train is: postage, how much to sell, how delicious it is, and how many years. But they didn't solve the buyer's doubts. If the main picture of their through train is changed to: I will pay if it is broken. If the main map of this through train is attractive, how much is it? I can imagine.
B, the title is not attractive
If you are in the mobile phone industry, your title is down payment in installments. How much will your click be higher than others?
C, no sales, buyers don't click.
Appropriately increase the psychological needs of buyers, you can add your best-selling baby to the main picture: you have sold * * * * pieces, you can contact the first impression of buyers, and the quality is good.
D, I can't see your program at all. How can I order it?
Here is a matter of weight, and there is a cumulative process. If you want to be fast, you have to take a through train! Let's stop here. 20 13 is an era of lost strategy, and 20 14 is an era of big brush and fine brush. In fact, the highlight of this year is the event. You can use a third party to increase the weight of the baby first, and then engage in official activities, so that your weight and sales will be better ranked. More SEO optimization pay attention to my previous article, there will be! I won't talk about this SEO topic here.
E. marketing demonstration:
I think everyone will pay attention to this problem of customer unit price, and we will also notice it in our serial post. I said your competitor's marketing orientation is 10 yuan. If yours is 15 yuan, then you have lost in the marketing orientation, and the click-through rate must be very low, losing in the presentation of the customer unit price marketing orientation.
For novices, we should think of a good way out in everything, don't be hot-headed, it's easy to be deceived and lose everything, don't be confused by other people's soft articles, be calm and sober in everything, and think more with our own brains. Finally, come on, friends!
Taobao decoration knowledge 1, ordinary shop decoration usually includes five kinds of shop logo classification, signature and announcement description template. You can buy the above five pictures (templates or codes) in our store according to your own needs, or you can buy the finished suit of the whole store. [3]
2. Homepages of ordinary shops cannot be changed. You can only choose settings from several styles provided by the system. (The specific modification location is in "Manage My Store"-"Store Style")
3. After you purchase the store decoration, we will provide (deliver) relevant pictures or codes and tutorials for you. The specific use and settings need to be operated according to the tutorial. If you are worried that you won't be able to use it, you can go to our personal space to check the relevant tutorials and learn about the relevant operation methods.
4. The main softwares used in Taobao decoration are photoshop, dreamweavwer, flash, etc.
Firstly, it is complicated to make the template background in photoshop, and then cut out the picture through the cutting function of photoshop, and then typeset it in dreamweavwer.
Taobao Baby Description Template 1, which is a beautification template for each specific product introduction page, is a piece of code that you need to use every time you publish a baby. If you want to use the template of the baby that has been put on the shelves, you need to edit and modify the product description one by one (equivalent to putting it on the shelves again).
2. Baby description template is not equal to "shop template". The description template is only displayed on the product introduction page, and the homepage of ordinary shops cannot be changed. You can only choose settings from several styles provided by the system. (The specific modification location is in "Manage My Store"-"Store Style")