Dove chocolate, everyone knows. It is also a well-known brand in chocolate. Music and chocolate are more suitable only on this rainy day. Looking at G.E.M.'s mouth, he always seems to be full of things. I'm really not in the mood for chocolate

Second, Lin Chi-ling.

When Lexus endorsed the Italian brand Fiorucci, he had received special training in the Italian head office and personally produced promotional videos, which took a lot of effort. But then the brand was shocked, the turnover was not working, and it was completely withdrawn. All the tickets endorsed by Lin Chi-ling were not cashed, and the loss was around several million, which was really a lose-lose. In fact, this is not the first international brand that has been hacked by Lexus' sister. Prior to this, she also accepted the endorsement of German makeup artist ARTDECO, and personally designed a filling cosmetic box for the manufacturer. However, due to the addition of Lexus, this brand does not seem to be very popular. Within three months, the brand bid farewell to customers in image stores and major makeup posters all over Taiwan Province Province. The reason is that due to the high endorsement value of Lin Chi-ling, the boss of the makeup company was unable to pay the follow-up expenses, and the company closed down.

Third, Degang Guo.

Degang Guo, who endorsed slimming tea at sky-high prices, was complained by consumers for "exaggerating advertisements" and was finally taken to court. The bust of Degang Guo and the slogan "Hide the Secret Camellia" appeared on many bus bodies and billboards in Beijing along with the slogan "Hurry up and smooth your stomach". However, consumers complain that this product is actually a "black household" who can't find the advertisement batch number and hygiene license in the relevant departments, that is, it is suspected of publishing illegal advertisements and illegal production. At the same time, it was also exposed by CCTV 3. 15 party.

Fourth, Jay Chou.

"Who uses who to shine!" I believe that this slogan shouted by Jay Chou and other stars has been deeply rooted in people's hearts, but some media have revealed that Jiangxi Shiny Pharmaceutical Co., Ltd., a subsidiary of renhe group, is suspected of manufacturing "counterfeit drugs", and the production batch number of the shining brand Bright Pupil Soothing Eye-improving Liquid endorsed by Jay Chou has already been cancelled.

Verb (abbreviation of verb) Fan Bingbing

In 2006, Fan Bingbing was suddenly attacked by a reporter's camera before boarding the plane. At this time, Fan Bingbing took out his camera and confronted him. Surprisingly, Fan Bingbing had previously accepted Panasonic's endorsement fee of 4 million yuan, and the camera she brought to fight with the reporter was marked "Sony".

Fan Bingbing lost not only his legendary endorsement fee of 4 million yuan, but even worse, it almost cost Panasonic nearly 100 million yuan. At that time, if Panasonic cancels its endorsement contract with Fan Bingbing, it will need to replace a series of advertising works tailored for Fan Bingbing in advance, including print and TV advertisements. To this end, it is necessary to terminate the previous advertising contracts with various advertising media. As an internationally renowned home appliance brand, the consequences of casually changing its product spokesperson may even seriously affect Panasonic's brand image in the local and even the whole Greater China region. Although this matter was downplayed, there was no further comment, but Panasonic's share price fell by 2.3% within one month of 1 1. I wonder if it was because of Fan Bingbing.

20 10 1 1, the weight loss product "Qumei" endorsed by Fan Bingbing was recalled because it contained prescription drugs that could cause heart attacks, and Taiji Group, which produced the product, also announced Qumei's delisting.

Sixth, Chris Lee.

An article entitled "Chris Lee, Black Product" was circulated on the Internet. According to the article, all the businesses endorsed by Chris Lee suffered huge losses, not only the products could not be sold, but also the brand image suffered a devastating blow. Later, someone claimed to be the manager of a supermarket in the comments. He said that the sales statistics of Coca-Cola found that a large number of Coca-Cola packaged in Chris Lee were unsalable, and retailers also strongly demanded that it be replaced by Coca-Cola packaged in Liu Xiang. Later, Coca-Cola in Li-style packaging disappeared from the shelves of all supermarkets.

Crest toothpaste endorsed by Chris Lee is also "black" on the sales list. Many men said that they used to buy Crest when they bought toothpaste, but they stopped buying it after Chris Lee endorsed it.

In addition, the sales of Shenzhou computer and Amoi mobile phone with Chris Lee's head on them have been declining, and Shui Mu Zhou Ping, a famous blogger "marketing magician", also called Ali a "product killer". At the same time, he also thinks that this is the most serious public relations mistake in the history of Crest and Coca-Cola Company, and the marketing president of China will have to resign.

Seven, Jackie Chan

Endorsement bullies, bullies go bankrupt; Endorsement of Aiduo VCD, Aiduo boss in jail; Endorsement of Huang Fen Coke, Huang Fen Coke is gone; Endorsement of overlord shampoo was found to be carcinogenic to overlord; Miss endorsement dumplings were found to contain germs and removed from the shelves; Endorsement of Mitsubishi Motors of Japan, leading to the recall; As the ambassador of China's anti-drug image, his son took drugs. ...