Do you know how to plan a shop activity plan? Be sure to understand the requirements of the activity before writing the activity plan. The formulation of the activity plan can make the activity have a more detailed written description. Next, I will bring you a plan for store activities. I hope you will like it.
Store activity planning scheme 1 I. Activity purpose
1, grasp the 520 promotion online shop to plan business opportunities, make customers feel fresh and stimulate consumption desire.
2. Increase the number of online shop views to attract new customers.
3. Establish the reputation of online stores and enhance customer loyalty.
Second, the activity time
_ _ year x month x day-_ _ year x month x day.
Third, the theme of the event
I love you, filar silk heart.
Fourth, the active object.
Suitable for female customers aged _ _ to _ _.
Verb (abbreviation of verb) activity content
"I love you, filar silk heart" special event
Buy a reality show, share the beauty and win a gift!
1 Share the prize: upload the real-life pictures that the baby tried on, write down his inner feelings and show off his beautiful legs. (Everyone has a prize)
Lucky arrival award. (x times per month)
3 Loyal customer award. (year-end x)
Popularization of intransitive verbs
1, key time for publicity: x days before the event; X days after 520;
2. Publicity means: Once the target audience is determined, it will be spread through appropriate channels, such as Taobao Want Want message, signature document, baby topic, announcement, qq, blog, Weibo, post bar, help, forum, WeChat, etc.
VII. Work before promotion
1. Supply problem: determine the products to be promoted and prepare enough goods. Different products should be promoted in different ways. In addition, for discounted goods, for example, large products should be selected as promotional goods. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is a guarantee.
2. Do a good job in after-sales service: With the increase of orders, a large number of after-sales service problems have been brought. We should fully communicate and coordinate with customers to ensure the satisfaction of each customer.
3. Determination of customer groups: find suitable consumer groups and formulate targeted promotion programs.
Store activity planning scheme 21. Mother's Day activity background
In order to further enhance the popularity, enhance consumers' brand awareness of western restaurants, and promote sales with brands, we are planning a Mother's Day Thanksgiving theme activity with the help of Mother's Day holiday in 20 years, reminding consumers to pay attention to Mother's Day, making the theme of the activity penetrate into consumers' emotions, causing them to "repay their parents' kindness", thus achieving the purpose of * *, and generating consumption desire. And take this activity to improve the brand awareness of western restaurants.
Second, the theme of the event
_ _ Western restaurant, "Thanksgiving" first-Mother's Day series activities
Three. moving target
1, cater to the psychology of target consumers, meet emotional needs and improve the named purchase rate of target consumers.
2. Improve the brand awareness of western restaurants in the region through Mother's Day activities.
Fourth, the activity time
20__ year x month x day
Verb (abbreviation for verb) target customer group
The target group is 25-55 years old, private enterprise bosses, corporate executives, and successful people in middle and high-level positions in government agencies. Because of their busy affairs and less time with their parents, most of them have the knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.
Activity of intransitive verbs
1, a "triple" gift for mom
Gift 1: The lady who consumed Chinese food that day presented the beauty dessert "Ice Peach Dew";
Gift 2: All women who consume Chinese food on that day will be given a bunch of carnations and a coupon with a discount of 8.8% (operating instructions: the discount coupon will be given when the guests check out, and cannot be used at that time).
Gift 3: Women who stay in the hotel on the same day can enjoy a 28% discount on Chinese food consumption (operating instructions: when guests check in, the front desk will give them a 28% discount coupon).
2. "Mother's Cuisine" Thanksgiving Package of Healthy Food Festival: A: 2980/ Table B: 3580/ Table Zero Restaurant "Mother's Cuisine" is specially recommended: the dishes are mainly for health preservation, and the names of the dishes should cater to the theme of Mother's Day, such as "Mother and Child are affectionate" and "kindness is as heavy as a mountain".
Seven. Activity flow
1, active preheating period
(1) advertising.
(2) Preparation of materials required for activities.
(3) Activity operation training.
2. During the execution of the activity
(1) guest room front desk operation specification;
(2) the operating specifications of the food and beverage department;
(3) Distribution and supervision of gifts
Eight, publicity and promotion
(omitted)
Nine, gifts
Carnation: 100 bundle x20 yuan =2000 yuan.
X. Atmosphere decoration (simple decoration)
Insert carnation flowers on the desktop of private rooms, bars and western restaurants (the cost is about 1000 yuan).
Shopping mall activity planning plan 3 I. Activity time
May 20th (Monday x)-__ (Monday X).
Second, the theme of the event
Destined to buy at x520 Carnival.
III. Contents of activities
1, shopping to send a romantic mood
During the activity, on X day (gold ornaments with a total price exceeding X yuan), buy roses with a total price exceeding X yuan, and give a soulful chocolate (with a value of X yuan) or a rose with a value of X yuan.
On the same day, the accumulated shopping is over X (gold jewelry is over X), and the cash coupon of Laoshu Coffee is given X yuan. (Gifts are not enjoyed repeatedly, only one invoice is allowed. )
2, true confession, romantic hand in hand
During the activity, X-Broadcast opened an on-demand hotline, and couples can express their feelings to him or her through the form of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it for you regularly. Studio X is a simple recording studio. As you can imagine, when you walk into X hand in hand with your beloved, it is a romantic and emotional thing to broadcast your unspeakable confession and the love song you sang or requested for your beloved on the internal broadcast.
Step 3 create an atmosphere
During the activity, all the music in the store played some love songs and X's Valentine's Day promotion activities, and from time to time sent X's blessing to lovers all over the world, reminding people who walked into X that Valentine's Day is coming, and they should choose a souvenir for their loved ones, thus promoting sales during the activity.
Fourth, the activities of publicity.
1. Television, radio, newspapers and publicity
2. SMS promotion
3. Activity stop sign
Verb (abbreviation of verb) cost budget
1. Gift fee: estimated at X million yuan (flowers/chocolates estimated at X/ day, set meal estimated at X/ day)
2. SMS fee: X yuan
3. Other expenses: X yuan
Store activity planning scheme 4 I. Activity time:
May 12-13
Second, the venue:
Li Yong Food City, Li Yong Seafood City, Li Yong Seafood Plaza, Li Yong Farr Spring.
Third, the theme of the event:
On Thanksgiving Day and Mother's Day, Li Yong loves his peers.
Four. Activities:
During the period of 1, May1February-May 13, there are gifts for ordering Li Yong electronic meals. A bundle of carnations (6 pieces/bundle) will be given free of charge when booking an E-meal for more than 388 yuan, four sets of playing cards for Li Yong's E-meal for more than 688 yuan, and a vip member gold card for Li Yong's E-meal for more than 888 yuan. All stores should register and keep financial records.
2. On Mother's Day, you can get 1 carnation for every fried sea cucumber with Li Yong's signature. All stores should register and keep financial records.
During May1February-May 13, the kitchen administration department of each store launched several Mother's Day love packages. The price of each store can be determined according to its own specific situation, and the dishes are mainly healthy and nutritious;
4. Each store can order carnations according to the actual situation, and put a number of carnations in a prominent position in the lobby, and the price is twice the order price (to be determined); On-the-job mother's day planning activity plan
During the activity, the planning department will carve banners and hang them in all stores. The contents are: Thanksgiving Mother's Day, brave and loving peers;
6. The Planning Department uses SMS platform to send Mother's Day greeting messages to customers: Thanksgiving Mother's Day, Li Yong loves his peers, and various love packages are warmly launched. Li Yong Restaurant wishes all mothers in the world a happy holiday and eternal youth!
Special instructions:
1. The company's planning department is responsible for the production of holiday banners in various stores and the sending of blessing messages during the holidays. Holiday banners will be sent to stores before May 1 1, and SMS will be sent on May 12.
2. The kitchen administration department arranges the production of dishes during the activities of each store.
3. We should strengthen the in-store training of employee activities and the communication and blessing to customers.
4./Kloc-The existing 20-for-20 activities and card giving activities in the store above 0/00 are carried out simultaneously.
Chapter 5-Traditional Festivals-
I. Introduction
The main traditional festivals in China have a long history and have been handed down from generation to generation. In an immigrant city like Shenzhen, most people come from all corners of the country. On holidays, people are more determined and celebrate with the whole world. Every major festival, customers' consumption is much higher than usual. Therefore, whether we can seize the opportunity and highlight the atmosphere layout of holiday stores is of great significance to attract customers to the stores and promote holiday sales.
Second, introduce the main traditional festivals and their atmosphere publicity programs.
1, Spring Festival-the first day of the first lunar month
At the beginning of the lunar calendar, people celebrate the Spring Festival from the eighth day of the twelfth lunar month to the fifteenth day of the first lunar month. More than a month's activities before and after the Spring Festival are the peak sales season of the whole year. Therefore, in addition to a series of large-scale promotional activities, the atmosphere layout of the store should also be fully implemented.
Its atmosphere promotion activities are as follows:
65438+February 26th (Christmas)-15th day of the first month (Lantern Festival)
The content is as follows:
1) Theme Exhibition
Commodities: New Year's goods (large-scale New Year's goods are displayed in one street), fruits, gift baskets, cleaning supplies, etc.
Accessories: lanterns, couplets, window grilles, door gods, hanging springs, Hongfu, firecrackers, riddles, hanging flags, etc.
Store decoration should not only highlight the festive atmosphere of the Spring Festival, but also have the rustic atmosphere of the countryside.
2) Media promotion and artificial promotion
Media choose newspapers, radio stations, shopping magazines, etc. Publicity, unified planning by the marketing department. The publicity content is mainly large-scale promotional activities and special sales of new year's goods during the Spring Festival.
Hand-picked goods are mainly new year's goods and cleaning supplies, which are related to the theme display.
3) Hanging flags and banners
The New Year's banner, the New Year's banner and the theme display of the store make the whole store full of festive atmosphere.
4) Wall newspaper, poster and broadcast
Shop wall newspaper can choose Spring Festival culture and customs, store promotional goods and store large-scale promotional content. Posters and broadcasts mainly focus on commodities, and the contents of promotional activities can also be briefly explained.
2. Lantern Festival-15th day of the first lunar month.
The customs of Lantern Festival mainly include solve riddles on the lanterns and eating glutinous rice balls, especially in the south, where every household generally has the habit of eating glutinous rice balls.
Before the Lantern Festival, there is a promotion activity of the Spring Festival, so there is no need to do large-scale promotion and special theme display for the Lantern Festival. Commodities can be advertised by special price of glutinous rice balls, posters and radio. The events in riddles can be defined as: the 13th (or 14th) of the first month-the 15th (Lantern Festival) of the first month.
In addition, the Lantern Festival, also known as China Valentine's Day, can appropriately promote chocolate, candy, flowers and so on.
Atmosphere improvement time: 13th (or 14th) of the first month-15th (Lantern Festival) of the first month.
3. Tomb-Sweeping Day —— April 5th of Gregorian calendar.
April 5th in the Gregorian calendar, Tomb-Sweeping Day. The traditional custom is to worship ancestors, and some people in Shenzhen will go back to their hometown to worship their ancestors. But because the festival is not a big festival and there is no public holiday, there is no need to do too much promotion. Suckling pigs for ancestor worship and candy, biscuits and small gifts for returning home can be launched in time.
Atmosphere promotion time: March 26th (10 days in advance)-April 5th (Tomb-Sweeping Day).
The atmosphere promotion of the store can do the following:
1) Manual stroke
Promotional goods can choose suckling pigs, sweets, biscuits and small gifts.
2) Wall newspaper, poster and broadcast
Wall newspaper can do Qingming knowledge propaganda, suckling pig special price and so on. And the posters and service desk broadcasts at the door of the store can also be mainly suckling pigs.
4. Dragon Boat Festival-the fifth day of the fifth lunar month.
Among traditional festivals, Dragon Boat Festival is the earliest one, and it has always been a big festival in China. Especially in the south, the Dragon Boat Festival is paid more attention to, and even regarded as a big day for reunion and celebration. The customs of Dragon Boat Festival mainly include eating zongzi and dragon boat racing.
Its atmosphere promotion period is:
The fifteenth day of the fourth lunar month (20 days in advance)-the fifth day of the fifth lunar month (Dragon Boat Festival).
The content is as follows:
1) Theme Exhibition
Commodities choose zongzi and zongzi ingredients. Conditional branches can do large-scale dragon boat display or zongzi street, and conditional branches can do simple zongzi stacking display. The ingredients used to wrap zongzi can be picked out and displayed next to the pile head of zongzi to achieve the effect of associated display.
2) Raise the flag by waving.
In addition to the special price, zongzi can also be advertised with hands and flags, and the supplier's publicity fee can be charged accordingly.
3) wall newspaper, poster and radio publicity
The wall newspaper mainly focuses on the knowledge of the Dragon Boat Festival and the making method of zongzi, and the poster broadcast mainly focuses on the special price of zongzi, which briefly publicizes the knowledge of the Dragon Boat Festival.
5, China Valentine's Day-the seventh day of the seventh lunar month.
Altair and Vega are closest to each other on the seventh day of the seventh lunar month. People compare it to the meeting between the cowherd and the weaver girl. In rural areas, women like to wear needles to soak their hair, young people like to look at the stars and clouds, and more people choose to get engaged and hold weddings on Tanabata. However, Tanabata is a festival that is not paid much attention to in Shenzhen, so the company can only make posters or remind customers by hand in the early stage of Tanabata, and it can also be used as a small publicity theme in early July.
You can choose sweets, biscuits, chocolates, flowers and so on.
Atmosphere promotion time: the first day of the seventh lunar month (7 days in advance)-the seventh day of the seventh lunar month (Tanabata).
6. Mid-Autumn Festival-August 15th of the lunar calendar.
In traditional festivals, apart from the Spring Festival, the second largest festival is the Mid-Autumn Festival. Mid-Autumn Festival is considered to be the most beautiful festival, and festivals and customs are all around the full moon, such as Yue Bai, enjoying the moon, visiting the lake, visiting the tower and solve riddles on the lanterns, hanging lanterns and eating moon cakes. In Shenzhen, every household in Mid-Autumn Festival has many reunions, dinners, gifts and visits. Mid-Autumn Festival is the peak of retail every year. Therefore, the promotion of the atmosphere in the store should be carried out in an all-round way like the Spring Festival.
Its atmosphere promotion period is:
The fifteenth day of the seventh lunar month (one month in advance)-the fifteenth day of the eighth lunar month (Mid-Autumn Festival).
The content is as follows:
1) Theme Exhibition
Commodities: moon cakes (moon cakes are displayed in all branches of a street), tobacco and alcohol, gift baskets, etc. (Stacked display)
Accessories: lanterns, colorful flags, hanging flags, banners, riddles, etc.
2) Media promotion and artificial promotion
The media can properly promote it, or it can be promoted together with the National Day propaganda content.
Handmade products are mainly moon cakes, tobacco and alcohol, gifts, health products, fruits and gift baskets.
3) Hanging flags and banners
Banner making for Mid-Autumn Festival and promotional activities, as well as promotion of mooncake suppliers can be attached to the banner.
Banners promote the theme of promotional activities related to Mid-Autumn Festival.
By hanging flags and banners as the main decorations of the Mid-Autumn Festival store, customers must feel the festive atmosphere of the store.
4), wall newspapers, posters, radio publicity
The wall newspaper mainly focuses on Mid-Autumn Festival knowledge, special commodities and large-scale promotional activities, and the poster broadcast mainly focuses on moon cake specials, Mid-Autumn Festival promotional activities and short Mid-Autumn Festival knowledge.
7. Double Ninth Festival-the ninth day of the ninth lunar month.
1999 Double Ninth Festival, the main customs are: climbing mountains, enjoying chrysanthemums, worshiping Guanyin, drinking chrysanthemum wine and eating double ninth cake. The necessity of the Double Ninth Festival is not great, but due to the lack of publicity themes during the period, the Double Ninth Festival can be used as a hand-picked theme publicity. Related commodities include: mountaineering supplies, chrysanthemum wine, Chongyang cake, (Guanyin sacrificial supplies such as chicken, eggs, pork and liquor). Stores can use posters and broadcasts to promote the products launched by Chongyang stores and the knowledge of Chongyang Festival.
Atmosphere promotion time: the first day of the ninth lunar month (9 days in advance)-the ninth day of the ninth lunar month (Double Ninth Festival).
8. Laba Festival-the eighth day of the twelfth lunar month.
The custom of Laba Festival is mainly to eat Laba porridge, which means to celebrate the bumper harvest of grains and the prosperity of six livestock. Laba Festival is a big festival in the north, but it is not paid much attention to in the south. For Shenzhen, an immigrant city, we can do more publicity and launch Laba porridge in shops where many northerners live nearby. Propaganda means can be gestures, posters and broadcasts, and the contents can include Laba porridge and its making method. Remarks: Laba porridge is sweet porridge cooked with glutinous rice, red dates, peanuts, chestnuts, longan, almonds and red beans. It belongs to the same kind of food as the "eight-treasure porridge" sold in shopping malls.
Atmosphere improvement time: the first day of the twelfth lunar month (8 days in advance)-the eighth day of the twelfth lunar month (Laba Festival).
Shopping Mall Activity Planning Chapter 6-Modern Holidays-
I. Introduction
Influenced by western culture and determined by China's own factors, a series of modern festivals have been formed, which have the most direct stimulating effect on the sales of shopping malls. For the retail industry, the arrival of every modern festival means the arrival of every business opportunity. Therefore, we should seize the opportunity to do a good job in the atmosphere layout of holiday stores, which is conducive to attracting customers to the store and guiding customers to spend. It plays an important role in promoting holiday sales.
Second, the main modern festivals and their atmosphere publicity programs.
1, New Year's Day-65438+1 October1
There are three public holidays on New Year's Day. Since New Year's Day is in the early stage of the Spring Festival, the sales volume is much higher than usual.
Atmosphere promotion time: 65438+February 26th (the day after Christmas)-65438+1October 3rd (the public holiday ends).
New Year's Day can be used as the publicity theme of the first phase of the Spring Festival. Commodities are mainly New Year gifts.
Posters are mainly played with Spring Festival promotions and New Year gifts.
2. Winter vacation
The winter vacation time is generally 65438+1October-February.
Because of the integrity of the Spring Festival and rich publicity topics, there is no special publicity in winter vacation. Hot pot nourishing series and hot pot ingredients can be launched during the winter vacation, and stationery promotion can be done during the recent school term.
The key points of waving hands, posters, radio and other propaganda are basically celebrating the Spring Festival.
3. Valentine's Day-February 14
Atmosphere promotion time: February 9 (5 days in advance)-February 14 (Valentine's Day).
Valentine's Day is a very important festival in western countries, Japan and other developed countries. In Shenzhen, with the development of society, Valentine's Day is paid more and more attention by the younger generation of men and women. Valentine's Day activities mainly include flowers, chocolates, and couples' dinners. Valentine's Day doesn't need a special theme display, and it can be dominated by flowers and chocolates. Such as gestures, posters, radio publicity, etc. In addition, the "Valentine's Day Chocolate Bouquet" can be launched five days in advance or sold during the Lantern Festival.
4. Women's Day-March 8th
Atmosphere promotion time: March1-March 15 (half a month)
Although Women's Day is not a big festival, it happened in March and sales began to decline. Most shopping malls will make a big fuss about Women's Day to slow down the decline in sales. It plays a strategic role in the promotion of shopping malls. The company will also launch a series of promotional activities in time, and the promotion of store atmosphere needs to be strengthened.
The main contents are as follows:
1) Theme Exhibition
Commodities: Women's products, health products, cosmetics, cleaning products and so on are piled up.
Each branch will set up a special sales area for women's products, and will launch a centralized display of goods.
Decoration: each store can decorate the exhibition area by writing the publicity theme in Chinese characters.
2) Handheld publicity
On Women's Day, a special edition of publicity and promotion activities was launched.
3) Posters and broadcasts
Promotional posters, radio publicity, promotion of women's specialties, etc.
5. Consumer Protection Day-March 15
Atmosphere promotion time: March1-March 15 (half a month)
Remarks: Its time period is the same as that of Women's Day promotion.
Shenzhen Special Economic Zone attaches great importance to protecting consumers' rights and interests. In order to establish their own quality image, shopping malls will launch consulting, answering and quality assurance activities. The promotion of store atmosphere can be made into quality propaganda banners and quality propaganda wall newspapers.
1) Gestures and banners
Manual recruitment can release relevant quality assurance activities and consult and answer shops.
Banners are made in accordance with the words designated by the Quality Supervision Bureau and hung in designated stores.
2) Wall newspaper, poster and broadcast
Detailed introduction and publicity activities.
6. Labor Day-May 1
There are seven public holidays on Labor Day, which is called "Golden Week" by shopping malls. Many people will travel abroad, so there should be corresponding store atmosphere promotion during May Day to attract customers and guide consumption.
Atmosphere promotion time: April 24th (one week in advance)-May 7th (end of public holiday).
The promotion content of shopping mall atmosphere is as follows:
1) Theme Exhibition
Commodities: The display of commodities is mainly based on tourism products, and each store sets up a tourism product area for special sales. As summer approaches and the weather is getting hotter, the choice of commodities can also be considered from summer commodities.
Decoration: A special "Mayday Flag" will be issued in the early stage, and other decorations need the creativity of artists in various stores.
2) Hand stroke and flag hanging
The "May 1 ST move" is mainly based on commodity specials, and the promotion is short.
The May Day national flag advertises on the theme of promotion activities.
3) Wall newspaper, poster and broadcast
The wall newspaper can be used as an introduction to tourist routes and precautions.
The poster broadcast introduced the contents of the May Day promotion activities in detail, and introduced the main featured products.
7. Mother's Day-the second Sunday in May.
Atmosphere promotion time: May 1- Mother's Day.
Mother's Day can be used as a publicity theme in early May, which can be publicized by waving hands, posters, radio and so on. Mother's Day gifts usually include carnations, greeting cards, health products and cosmetics. The main specials are piled up, and the store can be decorated with carnations and greeting cards.
8. Children's Day-June 1
Atmosphere promotion time: April 20th (10 days in advance)-June 1 day (Children's Day).
On Children's Day, all goods, activities and store atmosphere need to be arranged around children. Due to the low proportion of toys in Minrun market, there is no need to do large-scale theme display in the store during Children's Day. However, shops can increase the display of toys during Children's Day, and add festive atmosphere with balloons and children's fun activities.
Toys, ice cream and snacks can all be held in hand.
Poster broadcast promotes Children's Day activities.
9. Father's Day-the third Sunday in June.
Atmosphere promotion time: June 1 (or June 15)- Father's Day.
Father's Day is similar to Mother's Day, but not as important as Mother's Day. Instead of large-scale theme display, you can display the corresponding men's products on the promotion car.
If there is a special promotion on Father's Day, the store will use posters and radio to promote it.
10, summer vacation
Summer vacation usually lasts from July to August.
Because July and August are the season of sales rebound, it is necessary to do a series of promotional activities and improve the store atmosphere in order to greatly increase sales.
The atmosphere propaganda content is as follows:
1) Theme Exhibition
There are many commodities to choose from in summer, such as fruits, drinks, ice cream, fans, anti-mosquito products, travel products, household cleaning products and so on. The focus of summer display can be placed on fruits and drinks, and the best products can be selected for large-scale stacking display or special atmosphere display. Other summer best-selling varieties should also be selected and displayed in large quantities.
Store decoration can be decorated with cool green bamboo and grass, or artificial trees and branches, which are specially designed for fruit piles.
2) Hand stroke and flag hanging
All kinds of best-selling products in summer are the best content of manual promotion. Summer companies should also launch certain promotional activities to stimulate sales, or simply introduce them on mobile phones.
The production of summer flag, using the color background of green leaves, can help shops to increase the cool atmosphere in summer. The contents of the logo can be promotional activities and supplier promotions.
3) Posters and broadcasts
Due to the rich summer specials and promotional activities, stores and promotional content are more, and stores can focus on the introduction according to the actual implementation.
Store activity planning scheme Chapter 7 Activity theme: 20 1X Christmas activities-"Giving gifts to send health and warm family"
Activity time: 65438+February 2 1 to 20__ year 65438+1October 3 (across winter solstice, Christmas and New Year's Day).
Activity Description: 65438+February 22nd is the winter solstice in China, and people in some areas still have the tradition of family reunion. Every year, 65438+February 25th, called Christmas, is the biggest festival in western countries, which can be compared with the New Year, similar to the Spring Festival in China.
Specific content:
1, creating a Christmas atmosphere in the store.
A) At the gate: two inflatable Santas 2m, 1 m high and two Christmas trees 1 .5m,1m high are placed on both sides of the entrance.
B) Door frame: Christmas painting.
C) Store layout: Hanging bells above the ceiling, flowers and garlands above the cashier, and all salespeople and cashiers wear red Christmas hats to set off the festive atmosphere and stimulate customers' consumption.
D) Delineate the gift area, display all kinds of Christmas gifts, arrange the Christmas tree in a row, match with all kinds of colored lights and decorations, and add posters and music to set off the Christmas atmosphere.
2. Surprise gift in promotion activities!
Surprise 1: change the poster into a gift, cut the corner and send it! Merry Christmas!
When 65438+opens for business on February 25th, customers only need to shop at the pharmacy (the amount is not limited) and get a beautiful gift from Santa Claus at the door with poster clippings and shopping computer receipts.
Exchange method: customers can get a gift by cutting corners with posters at the entrance of this drugstore and giving them to Santa Claus. The number of gifts is limited, first come, first served, while stocks last!
Surprise 2: Merry Christmas, children!
After 7: 00 pm on February 24th, 65438, the first 50 children who came to the pharmacy could get a Christmas gift for free. 50 gifts * * * come first served while stocks last.
Description: Gifts can be cartoon masks, whistles, food, etc.
Surprise 3: Christmas limited time ultra-low sale! Shopping spree!
Activity time: 20 1X year 65438+February 2 1 to 20__ year 65438+1October 3.
Activity content: The following similar products can be included in the special area: gift boxed health care products, ginseng antler, daily chemical products, etc.
Operation details: three to five items can be sold at the reserve price (each customer can buy in limited quantities)
Surprise 4: Be polite when buying!
Send a hand cream after shopping in 35 yuan.
Send a pair of gloves when shopping in 55 yuan.
Send a bottle of shower gel after shopping in 85 yuan.
The purchase amount reached 1 15 yuan sent a pair of cotton slippers.
When shopping is over 165 yuan, send a beautiful photo frame.
After shopping for more than 2 15 yuan, send a stainless steel family suit plus a five-yuan voucher.
When the shopping amount reaches 3 15 yuan, give a pot of arowana 1.8L edible oil plus a five-yuan voucher.
When the shopping amount reaches 4 15 yuan, 5 kilograms of Thai fragrant rice and 5 yuan vouchers will be given.