Good question! First of all, James is the chosen one. He brought traffic when he first entered the league and is a must-have for many sponsors! Kobe is not bad, but his traffic is much smaller than when James first joined the league! Secondly, James has always been among the top players and has never changed sponsors! Kobe initially signed with Adidas, but later terminated his contract with Adidas. This coincided with the Eagles incident. Nike did not dare to take risks, so Kobe did not have a signature shoe in the first year after joining Nike! So there is no such thing as Kobe being ignored. What advertisers want is your positive influence to help me sell more shoes, which is not directly proportional to the status and strength of the basketball world! Otherwise, Duncan would have gotten the immigration contract long ago!