No matter from the title to the content, or from the signature to the attachment, it is exquisite, all in order to establish a guiding interaction of "understanding-desire-interest-reply". Many people write open letters without effect because they don't know that the focus of open letters is interaction. They just tell customers what I have, and you just need us to do something, which can't make customers get your highlights at all, let alone reply.
Let's look at an email that was once regarded as a "classic template". If you are using this or a similar template, stop the loss in time.
Hi, my friend.
How are you? (analysis: this sentence is not a universal greeting, and some countries don't often use it to say hello. )
We know about your company from the Internet and know that your market is in the field of LED lighting in Poland. (analysis: it is ok to express your meaning, but "from the internet" is too straightforward, which will make people feel that their information has been leaked and harassed. )
We'd like to take this opportunity to introduce our company and products. I'm Alice from ABC Company, and we are one of the largest manufacturers in this field in China. I hope to cooperate with your company.
Please allow me to introduce our products to you. We have many items, such as LED lights, outdoor and indoor light bulbs and LED strips. We are very experienced in this field. If you are interested in our products, I will give you more details. (Analysis: It's purely smug behavior, and there is no specific data to make the expression more powerful)
We will provide you with the best price and quality. Please visit our website for more details. * * *.com (analysis: it is best not to add links when sending emails for the first time, which is easy to be hacked by the server).
Can you tell us something about your company or your target product market? Thank you. Usually asked in subsequent communication)
We look forward to your specific inquiry and hope to have the opportunity to cooperate with you in the future.
salute
Alice (analysis: the signature is missing. )
(The content of the email is taken from Focus World)
Although there is nothing wrong with the grammar and format of this email, it can even be regarded as a classic template in the early years, but the times are progressing and the needs are changing, and this writing method can no longer arouse the interest of customers. The specific reasons have been analyzed at the end of each sentence.
Now the development of e-mail is about how simple it can be. It is best to make things clear in a few words, plus a guide, so that people have the desire to interact and see the benefits. Otherwise, why do customers read an email that doesn't show any interest and benefits? When developing customers, we should pay attention to ways and means, and at the same time, we can use customs data to understand the import and export information of customers.
Therefore, the thinking of opening a letter must not be "what I have", but "what I have and what I can bring you". Modify the above email according to this idea.
Dear Jamie
I hope this email will find you. ? (Very authentic American greetings)
According to our customer information, we know that your company is the main distributor of led market in Europe. ("From our customer information" will make customers feel that they have made an inquiry or cooperated a long time ago. This kind of words will not bring customers the feeling of harassment)
We have been focusing on LED lighting since 2008. Our factory has a monthly production capacity of 20000pcs and Rohs bulbs, and new products are introduced from our ODM department every week. ? (Explain the position and scale of the company with actual data)
For more information, please contact me, and free samples will be sent to you during our promotion season. This sentence has two advantages: first, the active voice is used throughout the email, but this sentence is passive voice, which can make customers feel the change of rhythm when reading; Second, "free samples" and "promotion season" have a strong guiding role for customers to contact samples or place orders as soon as possible.
Have a nice day!
salute
Alice
company
Telephone /Whatsapp
net
Therefore, the focus of this letter is nothing more than two:
Who are you? A brief introduction is enough unless your company is well-known in the industry.
What's your selling point? It is very important that you explain the advantages of your product simply and clearly.
Writing emails is actually a cliche, but many people don't have a good grasp of the correct thinking. Don't copy in the actual writing of the letter. It is necessary to increase targeted content according to the actual situation of specific products and customers. When the content of your email is sincere enough to meet the concerns or interests of customers, you are likely to get a reply from customers. Once the reply is stable, the order will naturally come!
In addition, share some common sentence patterns for opening letters:
When introducing products
I have been working in a company specializing in XXX. Considering that you are also in this market, I think this may be very suitable for your business.
Our XXX (product name) has aroused widespread concern in the market.
Here is a small case study about XXX and how we can help them solve XXX (problem/pain point).
Ask the other party if they want to call.
I'll call you early next week, unless another time suits you better.
Can I call you tomorrow afternoon? Or another day is better. I will follow your suggestion.
Can I call you on Tuesday, unless you are willing to take another time?
These words have the same meaning. After making the decision to make a phone call and specifying the time to make a phone call, we should also respect the other party's itinerary and time, so as to take the initiative. The second half of these three sentences will make people sound more comfortable and comfortable.
When you are not sure whether the other party is responsible.
Can you assign this to the person in charge? Thank you for your help.
I would appreciate it if you could assign this to the responsible party.
Don't send letters in groups, even if you send them quickly in the same way, the rejection rate is not low. I still advocate sending letters with goals, so the response rate will be higher. Foreign traders should learn writing skills and precautions.
Finally, when it comes to matters needing attention, many people must have many questions in their minds, such as how to write the title, whether there is reference, matters needing attention in the text, and how to improve the response rate. ...