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Dalian Yifang changed its name to Dalian People (a football club’s identity transformation journey)

Dalian Yifang Football Club announced its name change at the end of 2019. Since then, the team has officially changed its name to Dalian Football Club. This decision attracted widespread attention and made fans full of expectations for the future of the team. This article will introduce to you the process of Dalian Yifang changing its name to Dalian People, as well as the development process of the team after the name change.

Reasons for name change

Dalian Yifang Football Club was established in 2009 and is an important part of the professional development of Chinese football. The team had a strong lineup in its early days and has participated in the AFC Champions League many times and won widespread praise. However, the team has encountered some difficulties in its development in recent years, with unsatisfactory results and a decline in fan support.

In order to change this situation, the club decided to carry out a comprehensive reform, one of the important measures is to change its name. The purpose of the name change is to better integrate the team into the city of Dalian and allow fans to identify more with the team, thereby increasing the team's support and influence.

Steps of name change

Name change is a complex process that requires approval and confirmation in multiple stages. The name change of Dalian Yifang to Dalian People is no exception. The following are the specific steps for the name change:

1. Submit an application: The club submits a name change application to the Chinese Football Association, including the reason for the name change, the name after the name change, etc.

2. Approval process: The Chinese Football Association will review and approve the application. If it meets the relevant regulations, the name change application will be approved.

3. Publicity period: The Chinese Football Association will publicize the name change news on its official website to let fans and other clubs know about the name change.

4. Name change ceremony: The club will hold a name change ceremony at an appropriate time and occasion to officially announce the results of the name change.

Changes after the name change

After the name change, Dalian Football Club has changed in many aspects. First of all, the name and logo of the team have changed from the original Dalian Yifang to the current Dalian people. The new logo uses Dalian’s landmark buildings, ocean and football elements, which means that the team will take root in the city of Dalian and grow with the city.

The second is the team’s tactics and lineup. The new head coach and management team have brought new tactical concepts and management models, and the team's lineup has also undergone certain adjustments and reinforcements. These changes make the team more dynamic and competitive in games.

The last thing is the reaction of the fans. After the name change, the fans' sense of identity and belonging to the team has been improved, and the team's home atmosphere has become more enthusiastic. The fans' shouts and cheers on the field injected strong motivation and confidence into the team.

End

The renaming of Dalian Yifang to Dalian people is an important event in the professional development of Chinese football. The purpose of changing the name is to better integrate the team into the city of Dalian and increase the team's support and influence. Through a series of steps and changes, Dalian Football Club is gradually becoming a stronger team and making positive contributions to the development of Chinese football.