The Pudong Intellectual Property Office, which integrates patent, trademark, copyright administrative management and comprehensive law enforcement functions, was established yesterday. It is also the first independently established intellectual property management and law enforcement agency in the country. They are both "Intellectual Property Offices". Compared with the old ones, what breakthroughs are there in the connotation of the new office? After the reform, what changes will there be in Pudong’s intellectual property management and protection? The reform has brought about three major changes. The three-in-one intellectual property reform in Pudong is an important reform work in Shanghai this year. Tang Shiqing, head of the preparatory group of the Pudong Intellectual Property Office, said that this reform is not a simple merger and integration, but a re-structuring of all elements involved in the creation, use, protection and management of intellectual property. The reform mainly brought about three major changes. First, the organizational structure and functional division of labor have changed. Before the reform, Pudong New Area added the name of the District Intellectual Property Office to the District Science and Technology Commission. After the reform, a separate Pudong New Area Intellectual Property Office was established as a working department of the district government. At present, the newly established Intellectual Property Office integrates the patent administrative responsibilities of the District Science and Technology Commission and the trademark administrative and law enforcement responsibilities of the District Market Supervision and Administration Bureau, and adds some patent management and law enforcement powers entrusted by the Municipal Intellectual Property Office, the Municipal Copyright Office Some of the entrusted copyright management powers have been increased to include administrative law enforcement responsibilities in copyright. In the future, the new bureau will gradually strive to decentralize more powers at the national and municipal levels, strengthen responsibilities and functions in intellectual property protection, and promote the creation and application of intellectual property. Secondly, the management system has changed. Patent administrative law enforcement powers, copyright administrative management and law enforcement powers have been changed from the original management of the municipal bureau to the "territorial management" of the new district government, which not only achieves comprehensive law enforcement, but also further decentralizes administrative law enforcement functions to districts and counties, which is conducive to further exerting the power of local governments. Comprehensive coordination function. After the reform, the public appeals handling mechanism changed from the original handling of complaints and reports by different departments to "integrated appeals handling". For example, originally patent disputes were handled by the Municipal Intellectual Property Office, copyright disputes were handled by the Municipal Copyright Bureau, and trademark disputes were handled by the District Market Supervision Bureau. When the administrative counterpart encounters issues such as infringement disputes, multiple departments may be involved, and they may encounter I don’t know which department to complain or report to. After the reform of the intellectual property rights "three-in-one" management system, the legitimate rights and interests of enterprises and citizens can be protected faster and better. Lu Guoqiang, Secretary-General of the Shanghai Intellectual Property Joint Conference and Director of the Municipal Intellectual Property Office, said that internationally, it is a general trend for the government to unify and centralize management of intellectual property rights. Among the 187 member states of the World Intellectual Property Organization, the vast majority of countries and regions adopt unified and centralized management of patents, trademarks, and copyrights. There are less than 10 countries that adopt such a decentralized management model. Looking around the world, intellectual property rights have become a strategic resource for economic development and a core element of international competition. With the advancement of negotiations on new rules for international services trade and investment such as TPP and TTIP, tariffs and other commercial control barriers will gradually weaken, while intellectual property protection standards will be increasingly improved. This has become a core means for developed countries to further control world trade rules. Supporting the construction of a science and technology innovation center in Pudong and exploring a large-scale management pattern for intellectual property are also of practical significance to building a strong country in intellectual property. Statistics show that the number of invention patent applications in Pudong New Area last year was 9,687, accounting for 24.7% of the city's total, and the number of invention patents per 10,000 people reached 23.22, reaching the level of advanced countries. In terms of trademarks, as of now, the new district has 187 Shanghai famous trademarks, accounting for 16.11% of the city's total, and continues to rank first in the city. From a quantitative perspective, my country is already a global intellectual property power, but it is still far from the goal of becoming a powerful country. At present, many invention patents have been in a "sleeping" state for a long time because they have no market value. At the same time, a large number of copycat products appear in the market, which has an impact on corporate innovation. Ding Lei, deputy mayor of Pudong New Area, said that Shanghai Disneyland will be put into operation next year, and the tasks of intellectual property protection and law enforcement will be heavy. At the same time, the Shanghai Pilot Free Trade Zone has launched a negative list. After expanding the opening of the service industry, a better intellectual property protection environment is needed to introduce more companies and allow them to operate with peace of mind. More importantly, Shanghai has proposed to build a global science and technology innovation center with international influence. Chinese and foreign companies are eager to try. This enthusiasm for innovation needs to be protected and guided. Therefore, in the future, in addition to administering according to law and strengthening protection, the Pudong Intellectual Property Office will also focus more on guiding and motivating enterprises to actively create, scientifically manage and effectively use intellectual property rights based on products, thereby further stimulating the innovation vitality of the whole society and supporting global scientific and technological innovation. Center construction.