Through long-term practical operation of website promotion, Qianjun Media has summarized the following promotion methods:

1. SEO optimization

SEO refers to the use of search engines The main promotion method in recent years is to improve the website's natural ranking in search engines and obtain more free traffic. With the rise of new media, the emergence of new promotion forms has also given people more choices, but SEO is still a promotion method that Internet marketing practitioners are unwilling to give up, because this method is accurate in attracting customers, low in cost, and has shortcomings It’s just that the timeliness is slow and requires certain optimization skills, but if you find the right method, the effect is still amazing.

2. SEM bidding

SEM is search engine marketing, a paid promotion method. In the search result information of Baidu or other search engines, we will find that some information is marked with the word "advertisement" at the end, which is the information promoted through account opening on Baidu and other platforms. This method makes up for the long SEO time limit and high technical threshold. Achieve rapid ranking and top exposure. The disadvantage is that it requires certain financial capabilities and is more suitable for industries with higher profits.

3. B2B promotion

For example, Alibaba, HC, Global Machinery Network, etc., we only need to register a member account on each B2B platform and publish product information. The advantage is that B2B There are many platforms, good weight, and good publication and collection results. We just need to be patient and insist on publishing information around the product. What needs to be noted is to pay attention to the title format and include search long-tail keywords to avoid touching Baidu's "drizzle algorithm" And the "Qingfeng Algorithm", if you persist for a month, you will definitely see the results.

4. Blog and Weibo promotion

It is mainly a promotion method using Sina Weibo and blogs to publish the information that needs to be released on the platform in the form of blog posts. With few restrictions, quick results and freedom of change, it is currently a favorite method among promotion practitioners.

5. Social platform promotion

For example, WeChat and QQ group promotion. The biggest advantage of this type of promotion method is that once the traffic is successfully diverted, it can become your own customer resources and wait for opportunities to harvest. What needs to be noted here is that the WeChat group or QQ group you set up needs to be maintained frequently to keep it active and avoid becoming a zombie group or advertising group.

6. Self-media promotion

Since 2016, new media has been flourishing and a hundred schools of thought contend. The earlier Weibo accounts, blogs, and WeChat official accounts are all self-media. Later, Baijia account, Xiongzhao account, Dayu account, Douyin, Kuaishou, Huoshan Video, etc. and various live broadcast platforms are all self-media. form.

The characteristic of new media is that it is close to life. Everyone is the protagonist. They can use their own characteristics to identify customer groups with similar interests. Marketing can be easily achieved without too much capital investment. At the same time, it is recommended that self-media practitioners must continue to learn, arm themselves, and dare to innovate to maintain customer stickiness.

7. Q&A promotion

For example, Baidu Knows, 360 Q&A, etc. This method is a very good way to do word-of-mouth promotion. Commonly used promotion methods are to answer old questions, ask and answer yourself, and find people in mutual help groups to ask and answer each other. When doing Baidu promotion, you must pay attention to maintaining your account, changing IP, and clearing the browser cache. Otherwise, it will be easily recognized by the powerful Baidu system, causing problems such as deletion of information or account ban.

8. Community promotion

For example, Baidu Tieba, Tianya Forum, etc. all belong to this method. The biggest advantage of this kind of promotion method is that the customer base is concentrated and accurate. We only need to Find the corresponding post bar or group based on your business characteristics, and then achieve the purpose of promotion by posting or commenting.

In the past two years, in order to improve user experience and standardize the network environment, each platform has become more and more strict in its review mechanism. It is difficult to retain naked advertising information, and illegal information will be deleted by the system instantly, even if it slips through the network. Zhiyu will also be manually deleted by the bar owner or administrator. We can only use soft advertising to induce inquiries from potential customers.

How to prevent the forum moderator from deleting your post? How do you get enough traffic for your posts? How to get a lot of replies to your posts? If you can make your post a hot post or a pinned post, we need to think about this and experiment more.

9. Soft article promotion

As competition among Internet giants has intensified in the past two years, each platform is trying every means to improve user experience and retain users.

In order to maintain the online environment, various platforms resolutely prevent the release of naked advertising information. For example, the popular Baijiahao, Xiongzhao, Dayuhao, Toutiao, etc. have expressly stipulated that content containing promotional marketing information is strictly prohibited, so master the writing of soft articles. Skills become particularly important.

The commonly used method for promoting soft articles is to polish a high-quality copy from the user's perspective or through professional evaluation and publish it to various online platforms, usually large and high-weight websites, such as Sina Blog, Tieba, and Sohu. , B2B, Baijiahao, Toutiao, Sohu and other platforms. The biggest feature of soft copy is not hard copy but it is very introductory, inductive and readable. It is not an exaggeration to say that a good copy can surpass thousands of ordinary promotional information and is worth learning by every promotion practitioner.

10. Video marketing

A traditional and up-to-date online promotion method, which consists of uploading entrained advertisements on video websites such as Youku, iQiyi, Tencent, and Tudou. Informational videos have evolved into today’s short video promotion methods such as Douyin, Kuaishou, Huoshan, etc. For friends who want to do a good job in promotion and marketing, it is recommended to study these short video promotion techniques to cater to people’s life or entertainment style and stay at the forefront of the times. Will not be eliminated.

11. Mass mailing

An earlier but effective marketing promotion method. The main idea is to collect the mailboxes of target customers from QQ groups or the Internet, and then use mass mailing The software sends advertising messages. This method has been very effective in the past few years. In the past two years, as people have switched from QQ to WeChat, the email usage rate has been greatly reduced, resulting in a slightly poor promotion effect. However, there is still a very large customer base, as long as we find ways to obtain their email addresses. , just send it via bulk email.