Not long ago, the champion Zion selected by Pelican was selected as the cover player of 2K2 1, and he has only played 19 games so far. The commercial value of Zion does not stop there. After winning the championship, he was directly targeted by many sneaker manufacturers, and finally reached the most expensive sneaker sponsorship contract with AJ in history. After the Pelican chose Zion, the Pelican's home ticket was once fired to the lowest 120 USD. Even the league executives said that if Zion was injured, NBA ratings would be greatly affected. It is no exaggeration to say that Zion is the most commercially valuable rookie in the NBA.
Dancis hasn't finished two seasons, and his income has exceeded 654.38 billion dollars, and all of them are off-site income. Last year, he signed a 5-year 1 billion-dollar endorsement contract with AJ, and according to AJ's plan, Dancsics' signature sneakers will also be launched soon. You know, even in Shao Wei, it will take several years to have their own signature sneakers. The high commercial value of dance can be seen.
Speaking of Curry, I can't help but tell the story between him and Andema. At the beginning, Nike was unwilling to provide Curry with an annual endorsement contract of 5 million. As a last resort, Curry turned to Andema. Since then, Curry has shined brilliantly in the NBA, not only winning the championship, but also changing the direction of the whole NBA with his own three-pointers. Andema's share price has also soared because of Curry's performance. In just two years, the market value of Andema rose from $654.38+04 billion to $28 billion. Nike saw that Curry's commercial value was so high, and it was estimated that he really fainted in the toilet.
Star players generally have a lot of business endorsements, which is also the embodiment of their value. Speaking of which, you might think that James should be the most commercial endorser. Surprisingly, however, it is Du Xiaoshuai who gets the most business endorsements. According to statistics, Durant once had 66 commercial endorsements, far exceeding other players in number. No wonder Xiao Shuai has so many trumpets to interact with fans. You can have as many trumpets as you want. It's really valuable.
As an NBA historical star, James's business value is difficult to measure by numbers. We can give a simple example. In the previous Lakers-Pelican game, James, who was replaced, asked the fans for a piece of red cane candy, which directly benefited the brand side by $2.6 million. Not only that, James also invested in Beats headphones and Blaze pizza, and the market value of these two brands took off directly. Recently, James and his partners founded Chunshan Company, and formally started his own media empire. With such a horrible business mind, James's business value can only be described as unsolvable.