In the market economy environment, product advertising plays a great role in promoting product sales. And celebrity endorsement is a more influential advertising form. Generally speaking, celebrity endorsement fees and advertising fees are relatively expensive. Inviting celebrity endorsements, especially high-traffic first-line stars, is a reflection of the strength of the mobile phone brand itself.
Stars bring many halo effects, and most of the occasions they attend are in the spotlight, and their words and deeds will be sought after by the media. The exposure generated is unmatched by many advertising media. Therefore, becoming the spokesperson of a certain brand of mobile phone will become a piece of news in itself, which will be displayed on the layout of the media and displayed in front of the vast audience and readers. Spokesperson will bring great popularity, attention and exposure to mobile phone brands, and then increase the sales of mobile phones.
In addition to the brand exposure that the spokesperson brings to the mobile phone brand, the spokesperson itself will also have a large number of fans, and quite a few of them are fanatical and loyal fans. Fans of these spokesmen will give their favorite stars their wholehearted support. So the so-called love me, love my dog, many fans may not only buy the products of their favorite stars, but also help the stars recommend and promote their own mobile phone brands, forming a huge loyal customer base.
Of course, the above situation is the positive effect of the spokesperson on the mobile phone brand. This positive effect will continue when the image and popularity of celebrity spokespersons are still very good. However, if the image of the spokesperson is damaged, the popularity of the spokesperson will decline due to gossip and negative news, and the sales of mobile phones will also decline accordingly. The spokesperson's own image is indirectly the representative of the mobile phone brand. If the spokesperson has been negatively entangled, his personal and behavior will be criticized by the broad masses of the people, and the product brand he endorses will also be influenced and resisted by people, and the corresponding sales will be greatly reduced!