But friends who have just come into contact with Tik Tok will start to have a headache:

1, why did you send so many videos or not?

2. Why did a video suddenly catch fire and then return to its original state?

3. Is 3.Tik Tok really unfriendly to you?

No! In fact, you missed the key point of becoming a Tik Tok.

1

Improve the home page, clear positioning.

Many colleagues will think about what kind of video content to send as soon as they create Tik Tok. Actually, there is no need to worry. At this time, the most important thing is to improve the home page. Don't think it's easy.

There are several aspects to consider in improving the home page:

1, home banner design

2. Avatar

3. Brief introduction of copywriting

However, in order to improve these contents of the homepage, including better extended video content in the later period, we need to have a clear positioning of this number, that is, what is the account type and style.

But the key is to find the scarcity of peer content. You can pay more attention to the similarities and missing parts between accounts of the same type, which is likely to open a new corner of the industry.

For example:

To be a gourmet shop number, the most common number in Tik Tok now is that my little brother and sister take us to eat some creative dishes that are rare in daily life. But if you want to open a new number, how can you stand out?

Is it possible to consider finding a scarce way out?

For example, everyone is trying to plant grass for you. Can you position it as weeding, lightning protection and saving money?

2

Before you operate, you must first increase this number.

If you have a clear positioning, don't rush to send a video. It will take a week or so to raise this figure. You can pay attention to some peers and collect some hot topics, bgm and even copywriting.

Spend at least one hour every day, use this number to brush Tik Tok, give other users likes and comments, and keep this number active.

In addition, it is best to constantly brush the video content related to your account, and you can directly cross out the irrelevant ones.

In this way, Tik Tok algorithm will continue to recommend relevant content to you, and you can better and faster understand the hot content of this industry.

three

Video content, don't ignore it.

Remember, the first 3-5 release videos of the new number are very important, which will affect the weight recommended by Tik Tok later!

If the average number of plays of the work is below 100, then you can only change the number, which must exceed 3000 under normal circumstances.

If you can't think of high-quality content or worry about stepping on thunder, you can imitate popular content first, and generally you can get a wave of heat.

It should be noted here that the first 3 seconds of video content are very important, so we must ensure that it can attract users enough, otherwise it will only fall into the fate of being ruthlessly scraped away.

So, how to attract attention in the first 3 seconds?

The first picture must be wonderful, which also requires you to choose what the main picture expresses when making a video.

four

Release the video, pay attention to three points.

The distribution of new video traffic is mainly based on proximity and attention, and then intelligent distribution is combined with user tags and content tags.

Only when the video is released, the broadcast rate is high, the interaction rate is high, the likes are high, and the forwarding volume is high, can the next recommendation opportunity be obtained. Therefore, here are a few points to note:

1, publish a copy

In addition to the video itself, copywriting is also a key factor to attract users to stay and interact. The number of words for publishing a copy is limited to 50 words, but generally speaking, it is recommended to be as short as possible so that people can get information at a glance.

The most interactive copywriting mainly includes suspense and dialogue. Whether it is suspense or dialogue, it can better arouse the interest of users and get some comments and interactions.

Suspense type: I heard that the main event is at the end.

Dialogue type: which one do sister papers like? Get online, now!

Step 2 add a theme

Remember to bring relevant topics when posting videos. You can choose more topics, preferably the latest hot topics, or you can add places that help spread.

Note: the topic also counts as words ~

Step 3 choose a cover page

Before the video is released, you can decide your own presentation cover after it is released. At this time, you must remember to choose it After all, if you get stuck in a strange place, it will also affect the user's experience of watching videos on the home page.

five

Regularly update to obtain viscosity.

After understanding some rules of numbering and playing video, we need to find the most suitable video release time. I believe that many people will feel that it is best to release the video at 7-9 o'clock after watching Tik Tok Pictorial.

In fact, users were posting at that time, which led to crowded video distribution channels and slow review.

After a period of operation, I have found two better time periods: afternoon 14:30 and afternoon 17:40. Of course, you can also adjust the time yourself.

After the unified time is finally determined, it is best to update it regularly, and it can also make fans develop the habit of watching it regularly. This can also be reflected in personalized signatures.

six

Enrich the material and get attention.

If you want to get more and more people's attention, you must enrich your material library. In the case of unified styles, you can try more styles.

Of course, we must ensure that the video quality does not decline and the content is getting better and better, so as to continuously get more recommendations and attention.

seven

Continuous maintenance and repeated recommendation

Tik Tok judges whether the content is popular or not according to whether the weight index can reach a certain value within a period of time after the video is released, such as 1W, and then recommends it for video overlay.

As for the content that has been sent, it is ok not to leave it. Tik Tok will grab your previous high-quality content at a certain time and recommend it repeatedly.

At this time, it is necessary to do some continuous maintenance of the previous content, such as forwarding, commenting and replying with your own number, keeping the video active, waiting for Tik Tok to extract it irregularly and recommend it again.

eight

Avoid risks and precautions

The released video cannot have logo and advertisement! ! !

Finally, there is a big suggestion not to post sensitive videos or related words. For example, you can't publish videos related to policies and car accidents, so as not to be restricted in traffic and sharing.

Let's share the four best ways to realize short videos at present:

The first is the live broadcast of selling goods. Live selling goods is a mainstream channel to realize faster in Aauto. Basically, people in Aauto Quicker sell goods by live broadcast. There is a saying that "short videos sell goods by live broadcast". That is to say, you bring your fans here through short videos. At this time, through live broadcast, your fans can see you, the selling scene is authentic, and the conversion rate will increase a lot.

Of course, the anchor we are talking about here is not a superstar, nor is it a super internet celebrity. Some ordinary Aauto quickest accounts have a monthly flow of 6.5438+10,000 yuan, so the live broadcast ability of Aauto quickest is quite strong. Then, when you do live broadcast with goods faster in Aauto, you should remember a nine-word formula: short video sucks powder, and live broadcast sells goods.

So what is it based on in the live sales of goods? In fact, this is similar to the situation in Tik Tok. For example, singers and dancers can sell clothes, while some gourmets will choose food with goods that can be delivered by express delivery. Because users with consumption impulses usually place orders directly, it is particularly important that food can be delivered to users by express delivery. Therefore, at present, Aauto Quicker does not say that there are many restrictions on live broadcast of goods, so as a low-threshold cash classification, everyone can try it.

The second way to realize Aauto Quicker is the advertisement shortcut list. This is similar to Tik Tok's star map platform, which gives official advertisers and talents a chance to match each other. Therefore, at present, only advertisers are supported to select talents, and talents are not supported to grab orders in reverse.

Then in this respect, in fact, every platform will do this piece slowly, because this is only the demand of an advertiser on the platform. However, because some platforms always want to extract some share from it, advertisers and talents often choose to bypass the platform and reach an agreement privately. Then the commission and docking fee of some platforms in this piece are already very low, so you can pay attention to this.

The third way to achieve this is the live course, which is generally called "selling chicken soup for the soul", that is, the anchor will teach you how to be a person, how to choose and how to do certain things, and users will have corresponding consumption impulses when they are anxious to be sold, so at present, Aauto Quicker also supports this form.

So, if you are very familiar with an industry, you can share it in the industry. For example, if you have a good understanding of food or a unique view of travel, you can not only sell anxiety, but also teach you how to make money. You can do this by showing it on the platform.

The fourth way to realize cash is to sell goods on Taobao, which can still be classified as carrying goods. However, at present, Aauto Quicker's own mall is not perfect, and some goods still have to jump through Taobao. Our positioning is called "short video e-commerce", which is to guide Taobao through content, and then divide it into taobao guest after diversion, or sell goods directly through our own stores.