1996-97 Before the start of the regular season, Kobe signed a six-year contract with Adidas, worth about 48 million dollars. [34 1][342] His first pair of signature sneakers was equipped with KB 8. [343] Other early endorsements of Kobe Bryant include Sprite drinks from Coca-Cola Company, NBA basketball featuring Spalding's latest built-in air pump in McDonald's advertisements, Upper Deck (a sports and entertainment publishing company), peanut butter and Russell Company of Italian chocolate company Ferriero SpA [344] and a series of games about himself made by Nintendo. When allegations of sexual assault against Kobe were made public, McDonald's, Ferriero SpA and other companies all terminated their contracts with Kobe. An obvious exception is Nike, which signed a five-year contract with Kobe Bryant worth about $40-45 million before the incident. But Nike refused to use Kobe's image and didn't launch his new shoes. After the incident, he resumed his endorsement activities through vitamin water drinks, an accessory product of Coca-Cola Company. [347] Kobe Bryant also became the cover player of the second volume of "Game -NBA' 07: Special Life" [348]. At the same time, in 2008, he appeared in the commercial of the video game Guitar Hero World Tour with Tony Hawk, michael phelps and Alex Rodriguez. [349] After two years, Nike once again promoted Kobe's image and returned to advertising endorsement.

Atlas-Kobe logo (10) In 2008, Kobe completed a series of video advertisements showing dangerous stunts to promote Nike's Hyper Dunk sneakers. The first one is that Kobe jumps over a fast-moving Aston Martin, [350][35 1] and the second one is that Kobe dunks over a 3-meter-wide snake pond. Both videos have more than 4.5 million hits on YouTube. Later Kobe hinted that only Hollywood stunts were fake. In fact, their shooting of this kind of lens violated the terms of his contract with the Lakers, which involved not taking part in dangerous activities. [350] After promoting Nike Hyperdunk sneakers, Kobe introduced his fourth-generation signature Nike sneakers: Nike Zoom Kobe IV. In 20 10, another sneaker was launched: Nike Zoom Kobe V. [352] In 2009, Kobe cooperated with the Swiss high-end watch manufacturer "Nubeo" to launch a series of limited-edition watches called "Black Mamba". The price of this series of sports/luxury watches ranges from $25,000 to $285,000. [353] On February 9, 2009, Kobe became the cover of ESPN magazine, but this time it had nothing to do with basketball, but Kobe became a loyal fan of Barcelona Club. [354]CNN estimated the value of Kobe's endorsement contract in 2007 at160,000 USD. [355] In the 2009 Forbes list of the highest-paid athletes in the world, Kobe and Jordan tied for second place with $45 million. [356] In the 20 10 Forbes list, Kobe ranked third behind Tiger Woods and Michael Jordan with $48 million. [357]20 1 1, Kobe ranked second with $53 million. [358] 2010/2 Nike and Kobe also released the 6th generation sneakers: Nike Zoom Kobe VI. [359] [360] 20101213, Kobe signed a contract with Turkish Airlines for two years and became the global brand ambassador of Turkish Airlines. [361] 2011February 7, 2007 17, Kobe signed a contract with Mercedes-Benz and became the brand ambassador of smart China. [362] Video game cover player: Kobe Bryant on the edge of NBA stadium [363] NBA stadium 2: Close-up Kobe Bryant [364] NBA stadium edge 2002 NBA 3-on-3 Close-up Kobe Bryant NBA '07: Close-up Life Vol. 2[348] NBA '09: Inside NBA 2K 10.