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Public relations etiquette problem
Workplace Etiquette-Gift-giving Etiquette (2009-08-1615: 04: 44) Reprinted Label: Etiquette Training Business Etiquette Gift-giving Etiquette Hong Zhao talks about the case of workplace etiquette: American writer O Henry tells a story in his famous novel "The Gift of the Maggie": When Christmas comes, a wife really wants to give her husband one. Having no money, she cut off her beautiful long hair and sold it. On Christmas Eve, the wife gave her husband a beautiful watch chain. The husband was also surprised to take out a gift for his wife, which turned out to be a delicate hairpin. It turns out that the husband sold a watch to buy a gift for his wife. At this time, they hugged each other tightly, and their love became the only but most precious gift on Christmas Eve. People giving gifts to each other is an indispensable communication content in human social life. China people always advocate reciprocity. "Book of Rites Quli Shang" said: "Courtesy is reciprocal, going without coming, indecent assault, coming without going, indecent assault." Gifts are produced and developed together with a series of other etiquette activities. One thing is certain, that is, in the connotation of ceremony, besides the attitude, words, actions and ceremonies that show respect, there is another important meaning, that is, ceremony. With the evolution of social life, the concept that things can convey feelings has been accepted and recognized by the broad masses of the people, so that gifts are gradually integrated into colorful social interactions in content and form, becoming one of the most important ways for people to contact and communicate their feelings. One thing to note is to distinguish between giving gifts and giving gifts in normal communication and buying bribes and corruption. In modern interpersonal communication, gifts are one of the effective media for people to communicate with each other. Gifts, like bridges and ties, directly and obviously convey emotions and information, deeply entrust people's affection and silently express sincere care between people. 1. As one of the important means of social activities, the gift principle is generally recognized by people. Appropriate gifts are like silent messengers, adding icing on the cake to communication activities and injecting new vitality into people's feelings and friendship. Seriously studying and mastering the basic principles of gift-giving is an important prerequisite for the smooth progress of gift-giving activities. (A) the principle of lightness-courtesy is light and affection is heavy. Gifts can be divided into noble and humble, good and evil, and refined and popular. The thickness of gifts is often an important symbol to measure the sincerity and emotional strength of people who interact with each other. However, the value of a gift is not directly proportional to its total value. Because gifts are expressions of family affection, gifts and people's emotional sustenance. Human feelings are priceless and valuable, and valuable things can only contain feelings in the body, but not equal to feelings. In other words, as far as the value content of gifts is concerned, gifts have both material value content and spiritual value content. The story of "sending goose feathers a thousand miles away" is well known to women and children in China, and it is advertised as a model of propriety, justice and honesty. "Folding willows to send each other" is also what scholars often say. We advocate "friendship between gentlemen is as light as water" and "courtesy is light and affection is heavy". In general, we should not only pay attention to manners in Rome, but also choose gifts with different weights. (2) Timing Principle As far as the timing of giving gifts is concerned, timeliness and appropriateness are the most important. China people pay great attention to "giving umbrellas in the rain" and "giving charcoal in the snow", that is, paying attention to the timeliness of giving gifts, because what we get is the most precious and unforgettable only when we need it most. China is a country with many festivals. Giving each other corresponding gifts on traditional festivals will make the feelings of both sides more harmonious. In addition, on some anniversaries of the other party, giving gifts will also have a good effect. Therefore, we should pay attention to the timing of giving gifts, including the choice of time and opportunity. Generally speaking, time is precious, and the purpose of giving gifts can not be achieved in advance and lag; Opportunity depends on the degree of reason, emotion and other needs. When the door is empty and crowded, people will feel very different about gifts. Therefore, the feelings expressed by the gifts of the needy people are more sincere and noble. (3) The utilitarian principle is the same as everything else. When the gift appears in the form of things, the gift itself has value and practical value. As far as the practical value of the gift itself is concerned, people with different economic conditions, different education levels and different pursuits have different practical requirements for the gift. Generally speaking, the material living standard determines people's different spiritual pursuits. When material life is poor, people tend to choose practical gifts, such as food, fruit, clothes, cash and so on. When the standard of living is high, people tend to choose items with high artistic appreciation value, strong interest and memorable thoughts as gifts. Therefore, we should choose gifts according to the material living standard of the gift giver. (4) Good taboo principle. Because of different nationalities, living habits, life experiences, religious beliefs and personality hobbies, different people have different attitudes towards the same gift, or they like it or are taboo or disgusted, so we should grasp the principle of loving it and avoiding its taboo. Special emphasis is placed on avoiding its taboos. Before giving a gift, you must know the preferences of the recipient, especially the taboos. For example, China people generally have the saying of "being passive to Nuo Nuo", so anything that is overjoyed and giving gifts is always taboo, but Cantonese people are taboo about the even number "4", because in Cantonese, "4" sounds like "death" and is unlucky. For another example, although white is pure and unreasonable, it is taboo in China, because in China, white is often the color of sadness and poverty; Similarly, black is also regarded as the color of unlucky, disaster and mourning; On the other hand, red is a symbol of joy, peace and celebration and is widely loved by people. In addition, Chinese people often pay attention not to send "bells" to the elderly and "pears" to lovers or lovers, because "bells" are homophonic with "death" and "pears" are unlucky. There are many taboos that we need to follow, so I won't list them here. 2. Gift-giving Etiquette It is not an easy task for the communication partner to accept the gift happily. Because even if you choose a gift under the guidance of the gift principle, if you don't pay attention to the artistry and etiquette of the gift, it is difficult to make the gift a social means, or even counterproductive. So, what art and etiquette should we pay attention to when giving gifts? (1) Pay attention to the exquisite packaging of gifts. Exquisite packaging not only makes the appearance of the gift more artistic and elegant, but also shows the cultural and artistic taste of the giver. But also can create and maintain the mystery of the gift, which is not only conducive to communication, but also can arouse the interest, inquiry and curiosity of the recipient, thus making both sides happy. If a good gift does not pay attention to packaging, it will not only make the gift inferior, greatly reduce its intrinsic value, and make people feel sorry, but also easily make the recipient despise the intrinsic value of the gift, thus unnecessarily damaging the friendship entrusted by the gift. ? 0? Etiquette tip: After the gift is packaged, stick a ribbon or card with your congratulations and signature to express your feelings and sincerity. (2) The choice of gift-giving occasions is very important. Especially those gifts for reward, entertainment or special purposes, we should pay more attention to the choice of gift occasions: in general, it is not appropriate to give gifts to only one person in a group in public, because this will make the recipient feel bribed and fooled, and will also make those who do not give gifts feel left out and despised. Giving gifts to people who are closely related is not suitable in public, and only special gifts that are light on gifts and heavy on feelings are suitable for giving gifts in public. It is best to give gifts in front of the recipient. Gifts are given to consolidate and maintain the relationship between the two parties, and gifts should also be targeted at the object. Therefore, when giving a gift, you should look at the recipient's face, so as to observe the recipient's feelings about the gift, and you can also consciously convey your unique consideration in choosing a gift to the recipient, thus inspiring the recipient's sincere gratitude and joy to you. In addition, you can also choose to send it by mail or entrust others to deliver it. (3) Pay attention to the attitude, actions and verbal expression when giving gifts. Only a peaceful and friendly attitude, natural and graceful movements and polite language expressions can be accepted by both the giver and the recipient. The thief-like practice of quietly putting gifts under the table or in a corner of the room not only fails to achieve the purpose of giving gifts, but even backfires. (4) Pay attention to the specific time of the gift. Generally speaking, you should give gifts when you meet or say goodbye. Third, the etiquette of receiving gifts (a) the recipient should accept the gift in praise and praise, and express gratitude. Generally, we should praise the exquisiteness, elegance or practicality of the gift, as well as the thoughtfulness and carefulness of the giver, and attach a thank-you note (according to the traditional custom in China, it is a thank-you note with a humble attitude). (2) Take the gift with both hands. According to the specific situation, you can open the package or just look at the outer package, or you can invite the giver to introduce the function, characteristics and usage of the gift to show your love for the gift. (3) As long as it is not a bribe gift, it is generally best not to refuse it, which will be very disrespectful to the giver. You can find a chance to return the gift. Fourth, the choice of gifts is one of the norms of social etiquette, and the choice of gifts should also meet the requirements of this norm. (1) The choice of gifts should be treated differently for different recipients. Generally speaking: 1, for the poor, it is better to be affordable. 2. For the rich, exquisiteness is better. 3, for lovers, lovers, lovers, it is better to commemorate. For friends, fun is better. For the elderly, it is best to be healthy. 6, for children, it is best to innovate. For foreign guests, it is best to have characteristics.