China Merchants Bank officially announced that Su Bingtian, the global brand spokesperson, immediately attracted the attention of the majority of netizens and appeared on Weibo's hot search rankings. As we all know, Su Bingtian ran an astonishing 9.83 seconds in the men's 100-meter semifinals of the Tokyo Olympics. While becoming the first Chinese athlete to stand on the Olympic 100-meter final track, he also set a new Asian record. From its establishment in 1987 to 2021, China Merchants Bank has hired a spokesperson for the first time at the brand level in 34 years. It can be said that this cooperation with Su Bingtian is an innovative move in brand marketing of China Merchants Bank.

: 1. China Merchants Bank was established in Shenzhen Shekou in 1987. It is the first joint-stock commercial bank in China that is completely owned by corporate legal persons. It is also the first country to promote banking industry reform from outside the system. The development goal of the pilot bank is to become China's leading retail bank and become a widely used online payment tool for many enterprises and e-commerce websites.

2. China Merchants Bank is China’s first joint-stock commercial bank wholly owned by corporate legal persons, referred to as China Merchants Bank. It was established on April 8, 1987 by Hong Kong China Merchants Group Co., Ltd. The sixth largest bank in Mainland China and one of the eight banks and five guarantees for Chinese financial stocks in Hong Kong. The head office is located in Futian District, Shenzhen City. On April 9, 2002, China Merchants Bank A shares were listed on the Shanghai Stock Exchange. On September 8, 2006, China Merchants Bank began a public offering in Hong Kong, issuing approximately 2.2 billion H shares, raising HK$20 billion, and was listed on the Hong Kong Stock Exchange on September 22. Net capital exceeds 290 billion and total assets exceed 4.4 trillion.

3. "One Card" is a basic personal financial account provided by China Merchants Bank to the public and opened with a real name. It integrates current deposits, multiple savings types, multiple currencies, and multiple functions into one card. It has been rated as a favorite bank card brand among consumers many times. It is a well-known and unique bank card brand among domestic bank cards. Since the issuance of the “All-in-One Card” in July 1995, China Merchants Bank has relied on its high-tech advantages to continuously improve its functions and comprehensive service system, creating a new concept of personal financial management.