1. The magic of iPhone OS is simple and easy to use. The earliest Apple phones can't even forward short messages, but they simplify all the functions that can be simplified, so that users can get everything they need more conveniently.
disadvantage: users before IOS4 can't experience multitasking.
Android originated from the prestigious Google, and with its own openness, it has developed rapidly in a short time. Excellent touch interface, quick system response, excellent multi-task function, fresh software and fast synchronization are called pioneers of the Internet.
Disadvantages: Traffic killer, weak game and multimedia functions.
Windows Mobile: an operating system with a long history, with Windows CE as the core, rich software, convenient synchronization and outstanding business ability.
Disadvantages: it is not easy to get started, the operation is complicated, and the system response is slow.
I forgot to say Symbian. . . Symbian is the most popular system, with good usability and excellent multimedia performance. Even some high-end mobile phones built by Sony Ericsson have used S6 V5. At the same time, Symbian is rich in audio-visual resources, and its multi-tasking ability is above average, with a large number of products and good battery life.
Disadvantages: the signature is troublesome, and the touch of S6 V5 is not good. Perhaps many people despise Symbian, but Symbian is very powerful, but people are dissatisfied with its unchanging interface, and it has lost its freshness.
2. strategy:
Nokia: develop high-end products and consolidate the low-end market.
Samsung: mainly imitates, follows the market trend and adopts the tactics of machine-sea.
LG: Most of them are products with high hardware and low price, and strive to win in appearance.
Motorola hopes to make a comeback by relying on Android, and the market is mainly in North America.
Apple: Without giving up the hardware and software advantages of the Iphone, Apple's games and software can only be purchased in APP STRORE, which seems autocratic. In fact, a virtuous circle has formed between users and developers, which is why Apple tries its best to take a closed road.
HTC: focusing on overseas markets and cooperating with operators.
made in China: I don't know much about targeting young people and people with low spending power. . .
3. Basically, we mainly subsidize terminals and purchase models with market prospects.
China Mobile: TD terminals are lacking, the network is not perfect, and there is also a lack of star models. It needs manufacturers to launch a heavyweight product to keep up appearances, and the demand is the largest.
China Unicom: WCDMA terminals are the most mature 3G networks. At present, the demand for mobile phones is mainly star models such as Iphone and popular models needed to popularize 3G.
China Telecom: Although CDMA2 has more terminals than TD, it is actually not too many. Moreover, the users of telecom have not moved much, and some attractive models are needed to grab users. For example, BlackBerry of RIM was introduced to telecom.