In the Internet age, there are many ways for us to obtain knowledge. The cost for everyone to obtain knowledge is almost close to 0. Using fragmented time to browse this information is of great help to our knowledge expansion. However, There are also three serious problems;

1. The quality and authenticity of information posted on Weibo and WeChat are difficult to supervise, and there may even be contradictory views, which is difficult for netizens to distinguish , the more such "knowledge" is obtained, the more harmful it is to people. However, because most people lack the corresponding basic information about some in-depth articles, they are unable to get the sharp views of the article content.

2. Browsing information on the Internet for a long time will give people the illusion of learning a lot of new knowledge. In fact, this so-called knowledge only plays a role in allowing us to understand and know a certain point of view or theory, but it does not It is difficult for us to obtain the necessary information for our own understanding.

3. The Internet is filled with a large amount of "fast food knowledge". Many so-called in-depth articles are just the results of the author's personal thinking. Long-term learning of this kind of knowledge will slowly deprive us of our ability to think deeply.

In the Internet age, how can we avoid this situation?

First of all, it is clear that most of the articles read in this fragmented time can only satisfy our curiosity about new things, and it is difficult to help us establish a three-dimensional knowledge system and correct our mentality.

Secondly, if you want to build your own professional image in a certain aspect, such as pain point copywriting, you should devote a whole chunk of time to systematically learning the underlying logic of this field.

Finally, a lot of deliberate practice is essential. Nowadays, many people have participated in many trainings or read many books, but their abilities have still not been improved much because they have only input knowledge. , instead of outputting knowledge through deliberate practice and thinking, resulting in unsatisfactory learning results.

"Original article every day to teach you how to operate", follow the WeChat public account "Marketing Flights", By Shi Xiaolong